Displaying full screen streaming media advertising
First Claim
1. A method for displaying advertising in conjunction with a streaming video program comprising:
- presenting a streaming video program in a video presentation window;
receiving an ad event signal that indicates that an ad is to be displayed;
pausing presentation of said streaming video program in response to said ad event signal;
opening a display window in response to said ad event signal;
disabling at least one previously-enabled size control function of said display window;
adjusting said display window to a predetermined size in response to said ad event signal;
displaying one or more advertisements in said display window;
closing said display window in response to said one or more advertisements completing; and
resuming presentation of said streaming video program.
3 Assignments
0 Petitions
Accused Products
Abstract
In response to an advertising event signal, rendering of an active media stream is automatically paused. A new window is opened and forced to full screen size. Advertising is presented in the new window. Some window controls may be disabled such that the advertising window may not be easily resized, closed, or obscured by another window. When advertising is complete, the new window is closed. Rendering of the media stream is resumed. Alternatively, advertising is presented in a video presentation window wherein the size of the window may be adjusted and controls disabled during presentation of an advertising message. Advertising may also comprise text, graphics and images that overlay a video image. As such, the video image may be adjusted to a predetermined size and video presentation window controls may be disabled.
48 Citations
21 Claims
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1. A method for displaying advertising in conjunction with a streaming video program comprising:
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presenting a streaming video program in a video presentation window; receiving an ad event signal that indicates that an ad is to be displayed; pausing presentation of said streaming video program in response to said ad event signal; opening a display window in response to said ad event signal; disabling at least one previously-enabled size control function of said display window; adjusting said display window to a predetermined size in response to said ad event signal; displaying one or more advertisements in said display window; closing said display window in response to said one or more advertisements completing; and resuming presentation of said streaming video program. - View Dependent Claims (2, 3, 4, 17)
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5. A method for displaying advertising in conjunction with a streaming video program comprising:
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presenting a streaming video program in a video presentation window; receiving an ad event signal that indicates that an ad is to be displayed; pausing presentation of said streaming video program in response to said ad event signal; disabling at least one previously-enabled size control function of said video presentation window in response to said ad event signal; adjusting said video presentation window to a predetermined size in response to said ad event signal; displaying one or more advertisements in said video presentation window in response to said ad event signal; re-enabling said at least one size control function of said video presentation window in response to said one or more advertisements completing; and resuming presentation of said streaming video program. - View Dependent Claims (6, 7, 8)
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9. A method for displaying advertising in conjunction with a streaming video program comprising:
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presenting a streaming video program in a video presentation window; receiving an ad event signal; continuing presentation of said streaming video program; checking the size of said video presentation window in response to said ad event signal; adjusting the size of said video presentation window to a predetermined size if said video presentation window is of another size; overlaying said streaming video program with an advertisement in response to said ad event signal and disabling at least one previously-enabled size control function of said video presentation window; restoring the size of said video presentation window if the size was adjusted; and continuing presentation of said streaming video program. - View Dependent Claims (10, 11, 12)
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13. A method for displaying advertising in conjunction with a streaming video program comprising:
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presenting a streaming video program in a video presentation window; receiving an ad event signal that indicates that an ad is to be displayed; pausing presentation of said streaming video program in response to said ad event signal; selecting a display window other than said video presentation window in response to said ad event signal; saving the contents of said display window; disabling at least one previously-enabled size control function of said display window; adjusting the size of said display window to a predetermined size in response to said ad event signal; displaying advertising in said display window in response to said ad event signal; restoring the contents of said display window; and resuming presentation of said streaming video program. - View Dependent Claims (14, 15)
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16. A method for displaying advertising in conjunction with a streaming video program comprising:
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presenting a first streaming video program in a video presentation window; receiving an ad event signal that indicates that an ad is to be displayed; disabling at least one previously-enabled size control function of a display window in response to said ad event signal; adjusting the size of said display window to a predetermined size in response to said ad event signal; displaying a first advertisement associated with said first streaming video program in said display window in response to said ad event signal; receiving a second streaming video program; setting an indicator if an advertisement is being presented in conjunction with said second streaming video program; displaying a second advertisement associated with said second streaming video program in said display window if said indicator is set; and presenting said second streaming video program in said video presentation window.
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18. A method for displaying advertising in conjunction with a streaming video program comprising:
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presenting a streaming video program in a video presentation window; receiving an ad insert event signal that indicates that an ad is to be displayed; pausing presentation of said streaming video program in response to said ad insert event signal; opening a display window in response to said ad insert event signal; adjusting said display window to a predetermined size in response to said ad insert event signal, wherein at least one previously-enabled size control function of the display window is disabled; displaying one or more advertisements in said display window; closing said display window in response to said one or more advertisements completing; and resuming presentation of said streaming video program. - View Dependent Claims (19, 20, 21)
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Specification