Method and system for peer-to-peer advertising between mobile communication devices
DC CAFCFirst Claim
1. In a system comprising a network, a source communication device, a destination communication device and an intermediary connected to the network, a method for providing advertising content to a recipient associated with the destination communication device and for subsidizing a qualified subscriber associated with the source communication device comprising:
- creating a first profile including a set of demographic requirements related to at least one advertiser of a group of advertisers;
creating a second profile including a set of demographic data related to the subscriber;
deriving a match condition between the first profile and the second profile;
determining if the subscriber is a qualified subscriber based on the match condition;
conditioning a set of subsidy programs based on the match condition;
communicating a subsidy program of the set of subsidy programs to the qualified subscriber;
receiving a first selection of the at least one advertiser of the group of advertisers from the qualified subscriber;
receiving a second selection of a chosen subsidy program from the set of subsidy programs from the qualified subscriber;
providing an endorsement tag related to the at least one advertiser of the group of advertisers and linked with the advertising content;
transmitting a content communication from the qualified subscriber to the recipient including the endorsement tag;
subsidizing the qualified subscriber according to the chosen subsidy program;
receiving a signal from the recipient through execution of the endorsement tag to transmit the advertising content; and
,transmitting the advertising content to the recipient.
4 Assignments
Litigations
1 Petition
Accused Products
Abstract
Disclosed are a method and system for peer-to-peer advertising between mobile communication devices. A subsidy program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and subsidy programs for the qualified subscriber is selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.
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Citations
29 Claims
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1. In a system comprising a network, a source communication device, a destination communication device and an intermediary connected to the network, a method for providing advertising content to a recipient associated with the destination communication device and for subsidizing a qualified subscriber associated with the source communication device comprising:
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creating a first profile including a set of demographic requirements related to at least one advertiser of a group of advertisers; creating a second profile including a set of demographic data related to the subscriber; deriving a match condition between the first profile and the second profile; determining if the subscriber is a qualified subscriber based on the match condition; conditioning a set of subsidy programs based on the match condition; communicating a subsidy program of the set of subsidy programs to the qualified subscriber; receiving a first selection of the at least one advertiser of the group of advertisers from the qualified subscriber; receiving a second selection of a chosen subsidy program from the set of subsidy programs from the qualified subscriber; providing an endorsement tag related to the at least one advertiser of the group of advertisers and linked with the advertising content; transmitting a content communication from the qualified subscriber to the recipient including the endorsement tag; subsidizing the qualified subscriber according to the chosen subsidy program; receiving a signal from the recipient through execution of the endorsement tag to transmit the advertising content; and
,transmitting the advertising content to the recipient. - View Dependent Claims (8, 9, 10, 11, 12, 14, 23)
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2. A method for providing access to an advertisement from an advertiser to a source communication device possessed by a subscriber and distributing the access to the advertisement from the source communication device to a destination communication device possessed by a recipient, wherein the destination communication device is compatible with the source communication device, and the recipient having a relationship to the subscriber, the method comprising the steps of:
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comparing a desired demographic profile to a subscriber demographic profile to derive a match; establishing a bi-lateral endorsement between the subscriber and the advertiser;
providing a subsidy program to the subscriber based on the match;sending a token related to the advertisement to the source communication device; activating an endorsement manager in the source communication device;
initiating a communication session between the source communication device and the destination communication device;transmitting a message, including the token, from the source communication device to the destination communication device contemporaneously with the communication session; and recognizing a subsidy, according to the subsidy program, for the subscriber after a termination of the communication session. - View Dependent Claims (3, 4, 5, 6, 7, 13, 15, 16, 17, 18, 19, 24, 25, 29)
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20. A system for a set of advertisers to provide a set of advertising media from a first communication device to a second communication device, associated with a recipient, connected in a communication session via a network, the system providing a subsidy to a qualified subscriber associated with the first communication device, the system comprising:
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an intermediary, supporting a set of subsidy programs, an analysis application, and a website, resident on a computer server, connected to the network; at least one subsidy program, of the set of subsidy programs, being associated with at least one advertiser of the set of advertisers, for determining the subsidy;
the intermediary having a processor configured to perform the following steps;receive a set of demographic qualifications from at least one advertiser of the set of advertisers; communicate a set of advertiser profiles related to the set of advertisers to a potential subscriber via the first communication device, receive a subscriber profile related to the potential subscriber from the potential subscriber; compare the subscriber profile related to the potential subscriber to the set of demographic qualifications from the at least one advertiser of the set of advertisers to determine a qualified subscriber, determine a bi-lateral endorsement by the qualified subscriber and the at least one advertiser; and
,transmit the set of advertising media to the first communication device;
an endorsement manager, resident on the first communication device, programmed to;
transmit at least one advertising media, of the set of advertising media, to the second communication device;log a first set of data related to the communication session; and
, transmit the first set of data to the analysis application;the intermediary having a processor configured to execute the analysis application, and perform the following steps;
conduct an evaluation of the first set of data;
determine an amount of the subsidy according to the evaluation; and
relate the subsidy to the qualified subscriber. - View Dependent Claims (21, 22, 26, 27)
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28. A method for providing an advertisement related to an advertiser from an intermediary machine to a source communication device possessed by a subscriber and distributing the advertisement between the source communication device and a destination communication device possessed by a contact of a set of contacts related to the subscriber, the method comprising:
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providing a first communication channel between an intermediary machine and the source communication device; qualifying the subscriber, to become a qualified subscriber, by comparing a desired demographic profile from the advertiser to a descriptive demographic profile associated with the subscriber; establishing a bi-lateral endorsement between the qualified subscriber and the advertiser; moving the advertisement from the intermediary machine to the source communication device over the first communication channel; activating an endorsement manager in the source communication device; providing a second communication channel between the source communication device and the destination communication device; initiating a communication session from the source communication device to the destination communication device over the second communication channel; associating the advertisement with the communication session; transmitting the advertisement to the destination communication device; accessing the advertisement through the destination communication device; storing a first set of data relating to transmitting the advertisement in the source communication device; uploading the first set of data from the source communication device to the intermediary machine over the first communication channel; storing a second set of data relating to accessing the advertisement in the intermediary machine; recognizing a first reward for the qualified subscriber based on the first set of data and the second set of data; and
,recognizing a second award for the qualified subscriber based on a frequency of communication sessions.
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Specification