Profiling users based on artificially constructed deceptive content
First Claim
Patent Images
1. A method of profiling a user including:
- electronically creating one or more units of decoy content, each unit of decoy content being designed such that one or more characteristics of the user may be inferred based at least in part on the user'"'"'s behavior with respect to the unit of decoy content;
monitoring the user'"'"'s behavior with respect to the one or more units of decoy content;
inferring, using a processor, one or more characteristics of the user based at least in part on the user'"'"'s behavior with respect to the one or more units of decoy content; and
creating one or more numerical values associated with the one or more characteristics, the one or more numerical values representing one or more characteristic scores indicating an extent to which the user exhibits the one or more characteristics when performing or not performing actions with respect to the one or more units of decoy content.
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Abstract
Profiling a user is disclosed. The user'"'"'s behavior with respect to specially designed content comprised of one or more units of content is monitored. The specially designed content is designed such that one or more characteristics of the user may be inferred based at least in part on the user'"'"'s behavior with respect to the content. One or more characteristics of the user is/are inferred based at least in part on the user'"'"'s behavior with respect to the specially designed content.
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Citations
32 Claims
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1. A method of profiling a user including:
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electronically creating one or more units of decoy content, each unit of decoy content being designed such that one or more characteristics of the user may be inferred based at least in part on the user'"'"'s behavior with respect to the unit of decoy content; monitoring the user'"'"'s behavior with respect to the one or more units of decoy content; inferring, using a processor, one or more characteristics of the user based at least in part on the user'"'"'s behavior with respect to the one or more units of decoy content; and creating one or more numerical values associated with the one or more characteristics, the one or more numerical values representing one or more characteristic scores indicating an extent to which the user exhibits the one or more characteristics when performing or not performing actions with respect to the one or more units of decoy content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system of profiling a user including:
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a processor adapted to electronically create one or more units of decoy content, each unit of decoy content being designed such that one or more characteristics of the user may be inferred based at least in part on the user'"'"'s behavior with respect to the unit of decoy content; a monitoring agent configured to monitor the user'"'"'s behavior with respect to the one or more units of decoy content; an analysis engine configured to infer one or more characteristics of the user based at least in part on the user'"'"'s behavior with respect to the one or more units of decoy content, wherein each of the one or more characteristics is represented by a corresponding numerical value indicating an extent to which the user exhibits the one or more characteristics when performing or not performing actions with respect to the one or more units of decoy content. - View Dependent Claims (22, 23, 24, 25, 26)
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27. A computer program product for profiling a user, the computer program product being embodied in a computer readable storage medium and comprising computer instructions, when executed by a processor, for:
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electronically creating one or more units of decoy content, each unit of decoy content being designed such that one or more characteristics of the user may be inferred based at least in part on the user'"'"'s behavior with respect to the unit of decoy content; monitoring the user'"'"'s behavior with respect to the one or more units of decoy content; inferring one or more characteristics of the user based at least in part on the user'"'"'s behavior with respect to the one or more units of decoy content; and creating one or more numerical values associated with the one or more characteristics, the one or more numerical values representing one or more characteristic scores indicating an extent to which the user exhibits the one or more characteristics when performing or not performing actions with respect to the one or more units of decoy content. - View Dependent Claims (28, 29, 30, 31, 32)
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Specification