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Traffic estimation

  • US 7,668,946 B1
  • Filed: 08/30/2002
  • Issued: 02/23/2010
  • Est. Priority Date: 08/31/2001
  • Status: Expired due to Fees
First Claim
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1. A method comprising:

  • receiving historical traffic data for a location;

    computing, by a computer system comprising one or more processors, a prediction of traffic volume for a particular time at the location using the historical traffic data and at least one prediction algorithm;

    receiving observed traffic volume data from the location;

    comparing the computed prediction against the observed traffic volume data;

    computing, by the computer system, a predictability score for the location from the comparison;

    comparing the predictability score for the location with a predictability score of another location; and

    generating an advertising campaign based on at least one of the predictability scores.

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