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Temporal targeting of advertisements

  • US 7,672,937 B2
  • Filed: 04/11/2007
  • Issued: 03/02/2010
  • Est. Priority Date: 04/11/2007
  • Status: Expired due to Fees
First Claim
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1. A computerized method for selecting a targeted advertisement, the method comprising:

  • determining a temporal indicator;

    receiving, over a network, a set of available advertisements that are dependent on the temporal indicator;

    analyzing, with a processor, the set of available advertisements to determine advertisements relevant with respect to a time period indicated by the temporal indicator, wherein the relevance is measured by reviewing a search log database to determine a frequency with which a topic from the advertisement is found, from the search log database, in historical search queries that correspond with the time period indicated by the temporal indicator, further wherein the correspondence with the time period comprises at least one of a similar season, a similar date, or a similar time of day;

    selecting the targeted advertisement from the set of available advertisements, wherein the targeted advertisement is selected by the processor based on the analysis to include the relevant advertisements; and

    providing the selected targeted advertisement for display.

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