Systems and methods for integrating XML syndication feeds into online advertisement
DCFirst Claim
1. A system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, comprising:
- a web content server in communication with the web browser, the web content server configured to respond to requests by the web browser for a web page and to deliver the web page to the web browser;
an Internet advertisement server in communication with the web browser, the Internet advertisement server configured to choose and deliver an Internet advertisement panel to the web browser, wherein the Internet advertisement panel is chosen based on previous communications with the web browser, wherein XML syndication content is embedded within the Internet advertisement panel; and
a XML syndication content feed site server in communications with the Internet advertisement server, the XML syndication content feed site server configured to send XML syndication content updates to the Internet advertisement server.
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Abstract
A system for providing XML syndication content to an Internet advertisement panel rendered in a web browser is disclosed. The system includes a web content server, an Internet advertisement server, and a XML syndication content feed site server. Both the web content server and the Internet advertisement servers are in communication with the web browser. The web content server is configured to respond to requests from the web browser for a web page and to deliver the web page to the web browser. The Internet advertisement server is configured to choose and deliver an Internet advertisement panel, having embedded XML syndication content, to the web browser. The XML syndication content feed site server is in communication with the Internet advertisement server and is configured to send XML syndication content updates to the Internet advertisement server upon receipt of an update request from the Internet advertisement server.
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Citations
27 Claims
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1. A system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, comprising:
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a web content server in communication with the web browser, the web content server configured to respond to requests by the web browser for a web page and to deliver the web page to the web browser; an Internet advertisement server in communication with the web browser, the Internet advertisement server configured to choose and deliver an Internet advertisement panel to the web browser, wherein the Internet advertisement panel is chosen based on previous communications with the web browser, wherein XML syndication content is embedded within the Internet advertisement panel; and a XML syndication content feed site server in communications with the Internet advertisement server, the XML syndication content feed site server configured to send XML syndication content updates to the Internet advertisement server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for providing a dynamically updated Internet advertisement panel to a remote computing device associated with a remote user, comprising in a server:
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receiving a request for the Internet advertisement panel; searching archived information regarding previous communications with the remote user, wherein the search includes selecting the Internet advertisement panel based on the previous communications with the remote user; creating the selected Internet advertisement panel; embedding XML syndication content into the selected Internet advertisement panel, wherein the XML syndication content is configured to allow for updates; sending the selected Internet advertisement panel to the remote computing device in a format that permits the remote user to view and interact with the selected Internet advertisement panel; updating a profile for the remote user with information about the selected Internet advertisement panel; and archiving the profile for the remote user in a storage area. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method for updating XML syndication content in an Internet advertisement panel, comprising in a server:
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receiving XML syndication content data from a XML syndication content feed site server; storing the XML syndication content data in a storage area; choosing the XML syndication content data to include in a XML syndication content update file in accordance with a set of criteria; creating an Internet advertisement panel with the XML syndication content update file embedded therein; and sending the Internet advertisement panel to a remote computing device hosting the Internet advertisement panel. - View Dependent Claims (25, 26, 27)
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Specification