Systems and methods for integrating XML syndication feeds into online advertisement

• US 7,673,017 B2
• Filed: 09/01/2006
• Issued: 03/02/2010
• Est. Priority Date: 09/06/2005
• Status: Active Grant

• Current Assignee: Interpols Network Incorporated
• Original Assignee: Interpols Network Incorporated
• Inventors: Kim, Peter H. I., Lee, Hyo
• Primary Examiner(s): Lim; Krisna
• Application Number:
  US11/469,630
• Publication Number:
  US 20070055748A1
• Time in Patent Office: 1,278 Days
• Field of Search: 709/219, 709/224, 709/229, 709/218, 725/42, 725/43, 725/51
• US Class Current: 709/218
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/986 Document structures and storage, e.g. HTML extensions
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A system for providing XML syndication content to an Internet advertisement panel rendered in a web browser is disclosed. The system includes a web content server, an Internet advertisement server, and a XML syndication content feed site server. Both the web content server and the Internet advertisement servers are in communication with the web browser. The web content server is configured to respond to requests from the web browser for a web page and to deliver the web page to the web browser. The Internet advertisement server is configured to choose and deliver an Internet advertisement panel, having embedded XML syndication content, to the web browser. The XML syndication content feed site server is in communication with the Internet advertisement server and is configured to send XML syndication content updates to the Internet advertisement server upon receipt of an update request from the Internet advertisement server.

Claims

1. A system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, comprising:

a web content server in communication with the web browser, the web content server configured to respond to requests by the web browser for a web page and to deliver the web page to the web browser;

an Internet advertisement server in communication with the web browser, the Internet advertisement server configured to choose and deliver an Internet advertisement panel to the web browser, wherein the Internet advertisement panel is chosen based on previous communications with the web browser, wherein XML syndication content is embedded within the Internet advertisement panel; and

a XML syndication content feed site server in communications with the Internet advertisement server, the XML syndication content feed site server configured to send XML syndication content updates to the Internet advertisement server.

2. The system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, as recited in claim 1, wherein the web content server communicates with the web browser by way of an Internet connection.

3. The system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, as recited in claim 1, wherein the Internet advertisement server communicates with the web browser by way of an Internet connection.

4. The system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, as recited in claim 1, wherein the XML syndication content feed site server communicates with the Internet advertisement server through a connection that is one of an Internet connection or a local area network connection.

5. The system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, as recited in claim 1, wherein the Internet advertisement server includes an internal memory cache to store XML syndication content communicated by the XML syndication content feed site server.

6. The system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, as recited in claim 1, wherein the web page contains embedded script configured to instruct the web browser to request the Internet advertisement panel from the Internet advertisement server.

7. The system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, as recited in claim 6, wherein the embedded script is written using a programming language that is one of JAVASCRIPT™

or VBSCRIPT™

.

8. The system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, as recited in claim 1, wherein the Internet advertisement server is configured to request XML syndication content updates from the XML syndication feed site server in accordance to a pre-determined schedule.

9. The system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, as recited in claim 1, wherein the XML syndication content is created from a format that is one of RSS or Atom.

10. The system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, as recited in claim 9, wherein RSS is a syndication format selected from a group consisting of Really Simple Syndication (RSS 2.0), Rich Site Summary (RSS 0.91, RSS 1.0), and RDF Site Summary (RSS 0.9 and 1.0).

11. The system for providing XML syndication content to an Internet advertisement panel rendered in a web browser, as recited in claim 1, wherein the XML syndication content is selected from a group consisting of an interactive poll, a hyperlink, an image, text, a video file, an audio file, and a poll results page.

12. The system for proving XML syndication content to an internet advertisement panel rendered in a web browser as recited in claim 1, wherein the XML syndication content is selected from a group consisting of an interactive poll, a hyperlink, an image, text, a video file, an audio file, and a poll results page.

13. A method for providing a dynamically updated Internet advertisement panel to a remote computing device associated with a remote user, comprising in a server:

receiving a request for the Internet advertisement panel;

searching archived information regarding previous communications with the remote user, wherein the search includes selecting the Internet advertisement panel based on the previous communications with the remote user;

creating the selected Internet advertisement panel;

embedding XML syndication content into the selected Internet advertisement panel, wherein the XML syndication content is configured to allow for updates;

sending the selected Internet advertisement panel to the remote computing device in a format that permits the remote user to view and interact with the selected Internet advertisement panel;

updating a profile for the remote user with information about the selected Internet advertisement panel; and

archiving the profile for the remote user in a storage area.

14. The method for providing a dynamically updated Internet advertisement panel to a remote user, as recited in claim 13, further including, in the server, creating the profile for the remote user before updating if there is no archived information regarding the remote user.

15. The method for providing a dynamically updated Internet advertisement panel to a remote user, as recited in claim 13, wherein the storage area is located in an Internet advertisement server.

16. The method for providing a dynamically updated Internet advertisement panel to a remote user, as recited in claim 13, wherein the XML syndication content is created from a format that is one of RSS or Atom.

17. The method for providing a dynamically updated Internet advertisement panel to a remote user, as recited in claim 16, wherein RSS is a syndication format selected from a group consisting of Really Simple Syndication (RSS 2.0), Rich Site Summary (RSS 0.91, RSS 1.0), and RDF Site Summary (RSS 0.9 and 1.0).

18. The method for providing a dynamically updated Internet advertisement panel to a remote user, as recited in claim 13, wherein the XML syndication content is selected from a group consisting of an interactive poll, a hyperlink, text, an image, a video file, an audio file, and poll results.

19. The method for providing a dynamically updated Internet advertisement panel to a remote user, as recited in claim 18, further including, in the server, delivering the poll results to the remote computing device when a response to the interactive poll is submitted.

20. The method for providing a dynamically updated Internet advertisement panel to a remote user, as recited in claim 13, wherein the format is selected from a group consisting of JAVASCRIPT™

, VBSCRIPT™

, ACTIVEX™

, and FLASH™

.

21. The method for providing a dynamically updated Internet advertisement panel to a remote user, as recited in claim 13, further including, in the server, prompting a XML syndication content feed site server to provide updates to the XML syndication content, wherein the frequency of the prompting is between about 1 minutes to about 24 hours.

22. The method for providing a dynamically updated Internet advertisement panel to a remote user, as recited in claim 13, wherein the XML syndication content updates originate from a XML syndication content feed site server.

23. The method for providing a dynamically updated Internet advertisement panel to a remote user, as recited in claim 13, further including, in the server, converting the XML syndication content into HTML format prior to the XML syndication content being embedded into the selected Internet advertisement panel.

24. A method for updating XML syndication content in an Internet advertisement panel, comprising in a server:

receiving XML syndication content data from a XML syndication content feed site server;

storing the XML syndication content data in a storage area;

choosing the XML syndication content data to include in a XML syndication content update file in accordance with a set of criteria;

creating an Internet advertisement panel with the XML syndication content update file embedded therein; and

sending the Internet advertisement panel to a remote computing device hosting the Internet advertisement panel.

25. The method for updating XML syndication content in an Internet advertisement panel, as recited in claim 24, wherein the sending of the Internet advertisement panel is in response to receiving a request for the Internet advertisement panel from the remote user.

26. The method for updating XML syndication content in an Internet advertisement panel, as recited in claim 24, wherein the set of criteria delineates which categories of XML syndication content data to include in the updated XML syndication content file.

27. The method for updating XML syndication content in an Internet advertisement panel, as recited in claim 24, wherein the storage area located in an Internet advertisement server.