System and method for media play forecasting
First Claim
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1. A computer-implemented method of forecasting inventory for media play on a broadcast station, the method comprising:
- collecting, by an updater module executing on one or more processors, media play data for a previous time period just ended; and
updating, by the updater module, a set of historical media play data, stored by a data store, based on the collected media play data;
automatedly generating, by a forecast engine module executing on the one or more processors, inventory forecast based on the updated historical media play data and a schedule of the broadcast station for a next time period, wherein the inventory forecast includes an estimated number of spots available for media play on the broadcast station during the next time period;
adjusting, by a manager module executing on the one or more processors, spots available for media play during the next time period based on the inventory forecast, wherein the adjusting comprises adjusting a play time of a spot for media play; and
pricing, by the manager module, the spots available for media play during the next time period based on a result of the adjusting.
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Abstract
Systems and methods are described for forecasting media play on a broadcast station. The technique involves collecting media play data from a broadcast station for a period just ended. The collected media play data is used to update historical media play data for the broadcast station. The updated historical media play data is then used to forecast spot inventory for the broadcast station for a next time period.
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Citations
37 Claims
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1. A computer-implemented method of forecasting inventory for media play on a broadcast station, the method comprising:
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collecting, by an updater module executing on one or more processors, media play data for a previous time period just ended; and updating, by the updater module, a set of historical media play data, stored by a data store, based on the collected media play data; automatedly generating, by a forecast engine module executing on the one or more processors, inventory forecast based on the updated historical media play data and a schedule of the broadcast station for a next time period, wherein the inventory forecast includes an estimated number of spots available for media play on the broadcast station during the next time period; adjusting, by a manager module executing on the one or more processors, spots available for media play during the next time period based on the inventory forecast, wherein the adjusting comprises adjusting a play time of a spot for media play; and pricing, by the manager module, the spots available for media play during the next time period based on a result of the adjusting. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 23, 24, 25, 26, 27)
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10. A system for media play on a broadcast station, comprising:
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a manager module arranged to invoke a mechanism for forecasting inventory for media play; a data store arranged to store historical media play data for the broadcast station; an updater module arranged to receive media play data for a previous time period just ended, wherein the updater module is further arranged to update the historical media play data with the received media play data; and a forecast engine module arranged to generate the inventory forecast based on the updated historical media play data and a schedule of the broadcast station for a next time period, wherein the inventory forecast includes an estimated number of spots available for media play on the broadcast station during the next time period, wherein the manager module is further arranged to; adjust spots available for media play based on the inventory forecast, and wherein the adjustment comprises adjustment to a play time of a spot for subsequent media play; and price the spots available for media play during the next time period based the adjustment. - View Dependent Claims (11, 12, 13, 14, 15, 28, 29, 30, 31, 32)
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16. A computer-readable medium having instructions stored therein and executable by a processor, the instructions comprising instructions to:
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receive, by an updater module, media play data for a broadcast station for a first time period; update, by the updater module, a store of historical media play data for the broadcast station based on the received media play data; automatedly generate, by a forecast engine module, inventory forecast based on a schedule of the broadcast station for a next time period and further based on the updated historical media play data, wherein the inventory forecast includes an estimated number of spots available for media play on the broadcast station during the next time period; adjust, by a manager module, media play spots based on the inventory forecast, wherein the adjustment comprises adjustment of a play time of a spot for subsequent media play; and price, by the manager module, the spots available for media play during the next time period based on the adjustment. - View Dependent Claims (17, 18, 19, 20, 21, 22, 33, 34, 35, 36, 37)
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Specification