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System and method for media play forecasting

  • US 7,676,405 B2
  • Filed: 10/18/2006
  • Issued: 03/09/2010
  • Est. Priority Date: 06/01/2005
  • Status: Expired due to Fees
First Claim
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1. A computer-implemented method of forecasting inventory for media play on a broadcast station, the method comprising:

  • collecting, by an updater module executing on one or more processors, media play data for a previous time period just ended; and

    updating, by the updater module, a set of historical media play data, stored by a data store, based on the collected media play data;

    automatedly generating, by a forecast engine module executing on the one or more processors, inventory forecast based on the updated historical media play data and a schedule of the broadcast station for a next time period, wherein the inventory forecast includes an estimated number of spots available for media play on the broadcast station during the next time period;

    adjusting, by a manager module executing on the one or more processors, spots available for media play during the next time period based on the inventory forecast, wherein the adjusting comprises adjusting a play time of a spot for media play; and

    pricing, by the manager module, the spots available for media play during the next time period based on a result of the adjusting.

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