Self-service terminals and self-service networks

• US 7,680,689 B2
• Filed: 09/28/2001
• Issued: 03/16/2010
• Est. Priority Date: 10/18/2000
• Status: Active Grant

• Current Assignee: NCR Atleos Corp.
• Original Assignee: NCR Corporation (NCR Voyix Corporation)
• Inventors: Nielsen, Paul
• Primary Examiner(s): Stamber; Eric W
• Assistant Examiner(s): Nguyen; Tri V
• Application Number:
  US09/966,026
• Publication Number:
  US 20020046119A1
• Time in Patent Office: 3,091 Days
• Field of Search: 705/14, 705/14.13, 705/14.23, 705/14.37, 705/14.41, 705/14.43, 705/14.61, 235/379
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0237 at kiosk
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G07F 19/211 Software architecture within ATMs or in relation to the ATM network

Abstract

An ATM network is coupled to a data warehouse. Information about transactions, the timing of transactions and advertisements displayed on or near ATM terminals in the network are stored in the data warehouse. Complex queries performed on the data warehouse are then used to provide information about the effectiveness of advertisements displayed on or near the ATM terminals and also to enable choices of subsets of the terminals to be made to provide information about suitable subsets for advertising placement.

Claims

1. A method of a computer selecting advertisements for display on or adjacent to a plurality of self-service terminals comprising the steps of:

(a) collecting environment data related to the environment of each terminal including the nature of businesses nearby the terminal;

(b) collecting transaction data indicating the type and time of transactions carried out at the terminal;

(c) storing the collected data in a data warehouse;

(d) collecting advertising data which describes the type and content of one or more advertisement displayed on or adjacent to the terminal at particular times;

(e) querying the data warehouse to determine which terminals are located on sites at which a selected business activity is carried out; and

(f) selecting an advertisement for display which includes content related to that business activity.

2. A method of a computer selecting advertisements for display on or adjacent to a plurality of self-service terminals comprising the steps of:

(a) collecting environment data related to the environment of each terminal including the nature of businesses nearby the terminal;

(b) collecting transaction data indicating the type and time of transactions carried out at the terminal;

(c) storing the collected data in a data warehouse;

(d) collecting advertising data which describes the type and content of one or more advertisement displayed on or adjacent to the terminal at particular times;

(e) querying the data warehouse to calculate a statistical distribution of the frequency of different transactions occurring at a terminal; and

(f) selecting an advertisement for display at the terminal dependent on the statistical distribution.

3. A method of a computer selecting advertisements for display on or adjacent to a plurality of self-service terminals comprising the steps of:

(a) collecting environment data related to the environment of each terminal including the nature of businesses nearby the terminal;

(b) collecting advertising data related to the type and content of one or more advertisement displayed on or adjacent to the terminal at particular times;

(c) storing the collected data in a data warehouse;

(d) querying the data warehouse to determine which terminals are located on sites at which a selected business activity is carried out; and

(e) selecting an advertisement for display which includes content related to that business activity.

4. A method of a computer selecting advertisements for display on or adjacent to a plurality of self-service terminals comprising the steps of:

(a) collecting environment data related to the environment of each terminal including the nature of businesses nearby the terminal;

(b) collecting advertising data related to the type and content of one or more advertisement displayed on or adjacent to the terminal at particular times;

(c) storing the collected data in a data warehouse;

(d) querying the data warehouse to calculate a statistical distribution of the frequency of different transactions occurring at a terminal; and

(e) selecting an advertisement for display at the terminal dependent on the statistical distribution.

5. A data warehouse operable to receive data from a network of self-service terminals comprising:

means for holding environment data related to the environment of each terminal including its location and the nature of a business nearby the terminal;

means for holding transaction data indicating the type and time of transactions carried out at the terminal;

the data warehouse being operable to provide information in real time or near real time for selecting advertisements for display on or adjacent to one or more of the plurality of self-service terminals; and

means for determining which terminals are located on or within a predetermined distance of sites at which a selected business activity is carried out.

6. A data warehouse operable to receive data from a network of self-service terminals comprising:

means for holding environment data related to the environment of each terminal including its location and the nature of a business nearby the terminal;

means for holding transaction data indicating the type and time of transactions carried out at the terminal;

the data warehouse being operable to provide information in real time or near real time for selecting advertisements for display on or adjacent to one or more of the plurality of self-service terminals;

means for holding advertising data indicating the type and content of one or more advertisement displayed on and/or adjacent to the terminal at particular times; and

means for calculating a statistical distribution of the frequency of different transactions occurring at a terminal and selecting an advertisement for display at the terminal dependent on the statistical distribution.

7. A data warehouse operable to receive data from a network of self-service terminals comprising:

means for holding environment data which describes the environment of each terminal including data indicating its location or the nature of a business nearby the terminal;

means for holding advertising data related to the type and content of one or more advertisement displayed on the terminal or adjacent the terminal at particular times;

the data warehouse being operable to provide information in real time or near real time for selecting advertisements for display on or adjacent to one or more of the plurality of self-service terminals; and

means for determining which terminals are located on or within a predetermined distance of sites at which a selected business activity is carried out.

8. A data warehouse operable to receive data from a network of self-service terminals comprising:

means for holding environment data which describes the environment of each terminal including data indicating its location or the nature of a business nearby the terminal;

means for holding advertising data related to the type and content of one or more advertisement displayed on the terminal or adjacent the terminal at particular times;

the data warehouse being operable to provide information in real time or near real time for selecting advertisements for display on or adjacent to one or more of the plurality of self-service terminals; and

means for calculating a statistical distribution of the frequency of different transactions occurring at a terminal and selecting an advertisement for display at the terminal dependent on the statistical distribution.