Computer interface method and apparatus with portable network organization system and targeted advertising

• US 7,685,537 B2
• Filed: 04/28/2008
• Issued: 03/23/2010
• Est. Priority Date: 07/17/1998
• Status: Expired due to Fees

• Current Assignee: B.E. Technology, L.L.C.
• Original Assignee: B.E. Technology, L.L.C.
• Inventors: Hoyle, Martin David
• Primary Examiner(s): NGUYEN, CAO H
• Application Number:
  US12/110,818
• Publication Number:
  US 20080288874A1
• Time in Patent Office: 694 Days
• Field of Search: 715762-765, 715744-745, 715/839, 715/893, 715852-854
• US Class Current: 715/854
• CPC Class Codes: G06F 8/60 Software deployment
• CPC Class Codes: G06F 8/65 Updates security arrangements therefor G06F21/57
• CPC Class Codes: G06F 9/00 Arrangements for program control, e.g. control units program control for peripheral devices G06F13/10
• CPC Class Codes: G06F 9/30 Arrangements for executing machine instructions, e.g. instruction decode for executing microinstructions G06F9/22
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method and apparatus for providing an automatically upgradeable software application includes targeted advertising based upon demographics and user interaction with the computer. The software application is accessible from a server via the network and demographic information on the user is acquired by the server and used for determining what advertising will be sent to the user. The software application includes programming that accesses the sewer to determine if one or more components of the application need upgrading. If so, the components can be downloaded and installed without further action by the user. A distribution tool is provided for software distribution and upgrading over the network. Also provided is a user profile that is accessible to any computer on the network. Furthermore, multiple users of the same computer can possess Internet web resources and files that are personalized, maintained and organized.

Claims

1. A computer-readable memory for use by a computer to provide a user of the computer with a graphical user interface displayed on a computer screen, the computer-readable memory comprising:

a non-volatile data storage device;

a program stored on said non-volatile data storage device in a computer-readable format;

said program being operable upon execution by the computer to display a graphical user interface comprising a display that occupies only a portion of the computer screen, said graphical user interface including first, second, and third adjacent regions on the display, each of which has a different type of content than the other two regions;

said first region having a number of graphical objects in the form of icons, at least some of which are each representative of a different computer application and are selectable by the user via an input device, wherein said program is operable upon selection of one of said icons to initiate execution of the computer application associated therewith, and wherein the display of icons is at least partially customizable by the user;

said second region including a user-input text field, wherein said program is operable to access one or more information resources over a network using a browser based on text inputted into the text field; and

said third region including providing a display of information based on user input previously received by the computer.

2. A computer-readable medium as defined in claim 1, wherein the display comprises an application window containing the regions, and wherein the application window further comprising a fourth region having a number of menu items selectable by the user, each of said menu items having a function associated therewith.

3. A computer-readable medium as defined in claim 1, wherein said display of said graphical user interface takes up about three to fifteen percent of the area of the computer screen.

4. A computer-readable medium as defined in claim 1, wherein the display of information in said third region is selected based at least in part on user interaction with one or more of said icons.