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Advertisement monitoring system

  • US 7,690,013 B1
  • Filed: 02/07/2007
  • Issued: 03/30/2010
  • Est. Priority Date: 12/03/1998
  • Status: Expired due to Fees
First Claim
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1. A computer-implemented method of inferring the gender of a consumer, the method comprising:

  • (a) collecting closed captioning data associated with a television program being presented to a consumer;

    (b) retrieving at least one keyword and a probabilistic measure of gender associated with the at least one keyword;

    (c) evaluating the closed captioning data for the at least one keyword; and

    (d) inferring the gender of the consumer based on the probabilistic measure of gender associated with the keywords evaluated in step (c).

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