Advertisement monitoring system
First Claim
1. A computer-implemented method of inferring the gender of a consumer, the method comprising:
- (a) collecting closed captioning data associated with a television program being presented to a consumer;
(b) retrieving at least one keyword and a probabilistic measure of gender associated with the at least one keyword;
(c) evaluating the closed captioning data for the at least one keyword; and
(d) inferring the gender of the consumer based on the probabilistic measure of gender associated with the keywords evaluated in step (c).
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Accused Products
Abstract
An advertising monitoring system is presented in which subscriber selections including channel changes are monitored, and in which information regarding an advertisement is extracted from text related to the advertisement. The text related to the advertisement is in the form of closed caption text, data transmitted with the advertisement, or other associated text. A record of the effectiveness of the advertisement is created in which measurements of the percentage of the advertisement which was viewed are stored. Such records allow a manufacturer or advertiser to determine if their advertisement is being watched by subscribers. The system can be realized in a client-sever mode in which subscriber selection requests are transmitted to a server for fulfillment, in which case the advertisement monitoring takes place at the server side.
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Citations
10 Claims
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1. A computer-implemented method of inferring the gender of a consumer, the method comprising:
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(a) collecting closed captioning data associated with a television program being presented to a consumer; (b) retrieving at least one keyword and a probabilistic measure of gender associated with the at least one keyword; (c) evaluating the closed captioning data for the at least one keyword; and (d) inferring the gender of the consumer based on the probabilistic measure of gender associated with the keywords evaluated in step (c). - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer-implemented method of inferring the gender of a subscriber based on the subscriber'"'"'s interaction with targeted programming, the method comprising:
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(a) monitoring the subscriber'"'"'s viewing habits in a television system; (b) retrieving information associated with programs viewed by the subscriber, the information including a program description; (c) applying a set of one or more pre-defined heuristic rules, wherein the set of pre-defined heuristic rules is selected based on the program descriptions associated with the subscriber'"'"'s viewing habits; (d) inferring at least one subscriber characteristic of the subscriber based on the application of the pre-defined heuristic rules; (e) correlating the at least one subscriber characteristic with at least one characteristic of a gender; and (f) associating the subscriber with the gender if there is a sufficient correlation between the at least one subscriber characteristic and the at least one characteristic of the gender. - View Dependent Claims (8, 9, 10)
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Specification