System and method for improving integrity of internet search
First Claim
1. A computer-implemented method for improving the integrity of search results, comprising the steps of:
- receiving a search query from a user via a web browser, the Internet, and a web server;
using a search engine to obtain a set of potential search results using the search query;
for each Internet domain or web site mentioned in the search results, accessing a set of data sources to obtain extrinsic information concerning the legitimacy of a business associated with the Internet domain or web site, said extrinsic information comprising one or more sources of information consisting of physical location information, governmental compliance information, business rating information, certification information, consumer protection information, and information in accordance with recognized or accepted business standards or principles available from a source other than the Internet domain or web site mentioned in the search results;
computing a legitimacy score for the domain or web site;
using said legitimacy score to reorder or to change or to augment the appearance or presentation of the search result for said Internet domain or web site; and
returning the processed search results to the user.
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Abstract
A system and method are provided to receive a search query from a user, typically via a web browser, the Internet, and a web server. A search engine obtains a set of potential search results based on the search query. For each Internet domain or web site mentioned in the search results, a set of data sources is accessed to obtain information concerning the legitimacy of the business associated with the Internet domain or web site. The legitimacy information is used to reorder or to change or to augment the appearance or presentation of the search result for the Internet domain or web site. The processed search results are returned to the user.
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Citations
8 Claims
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1. A computer-implemented method for improving the integrity of search results, comprising the steps of:
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receiving a search query from a user via a web browser, the Internet, and a web server; using a search engine to obtain a set of potential search results using the search query; for each Internet domain or web site mentioned in the search results, accessing a set of data sources to obtain extrinsic information concerning the legitimacy of a business associated with the Internet domain or web site, said extrinsic information comprising one or more sources of information consisting of physical location information, governmental compliance information, business rating information, certification information, consumer protection information, and information in accordance with recognized or accepted business standards or principles available from a source other than the Internet domain or web site mentioned in the search results; computing a legitimacy score for the domain or web site; using said legitimacy score to reorder or to change or to augment the appearance or presentation of the search result for said Internet domain or web site; and returning the processed search results to the user. - View Dependent Claims (2, 3, 4)
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5. Computer code stored in or on computer-readable storage media to be executed by a computer system including a web server and at least one other computer connected to the Internet to improve the integrity of search results, comprising:
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first code for receiving a search query from a user of the computer via a web browser, the Internet, and the web server; second code for using a search engine to obtain a set of potential search results using the search query; for each Internet domain or web site mentioned in the search results, third code for accessing a set of data sources to obtain extrinsic information concerning the legitimacy of a business associated with the Internet domain or web site, said extrinsic information comprising one or more sources of information consisting of physical location information, governmental compliance information, business rating information, certification information, consumer protection information, and information in accordance with recognized or accepted business standards or principles available from a source other than the Internet domain or web site mentioned in the search results; fourth code to compute a legitimacy score for the domain or web site; fifth code using said legitimacy score to reorder or to change or to augment the appearance or presentation of the search result for said Internet domain or web site; and sixth code for returning the processed search results to the user. - View Dependent Claims (6, 7, 8)
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Specification