System and method related to generating and tracking an email campaign
DCFirst Claim
1. A method for tracking custom email messages sent from a source to a plurality of target recipients, comprising:
- receiving, at a computing device, for each custom email message sent from the source to a respective target recipient of the plurality of target recipients, data associated with the custom email message sent to the respective target recipient, wherein the data associated with each custom email is received other than from the respective target recipient;
receiving, at the computing device, at least one response from the plurality of target recipients, wherein each response indicates receipt by a respective target recipient of a respective custom email message sent to the respective target recipient; and
forming, at the computing device, a tracking list that includes analysis information about the custom email messages sent to the plurality of target recipients, wherein the analysis information includes analysis related to the data associated with the custom email messages and the at least one response.
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Abstract
A method and system for generating and tracking an email campaign is described. An email campaign generator generates an email campaign template from an email target database. The email target database comprises at least one email target. An email campaign engine generates a custom email corresponding to each of the at least one email target. The custom email is formed from the email campaign template. The email campaign engine sends to each of the at least one email target the corresponding custom email. A campaign tracker receives at least one response corresponding to the sent custom email. The campaign tracker creates a campaign tracking list that includes the received at least one response.
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Citations
24 Claims
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1. A method for tracking custom email messages sent from a source to a plurality of target recipients, comprising:
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receiving, at a computing device, for each custom email message sent from the source to a respective target recipient of the plurality of target recipients, data associated with the custom email message sent to the respective target recipient, wherein the data associated with each custom email is received other than from the respective target recipient; receiving, at the computing device, at least one response from the plurality of target recipients, wherein each response indicates receipt by a respective target recipient of a respective custom email message sent to the respective target recipient; and forming, at the computing device, a tracking list that includes analysis information about the custom email messages sent to the plurality of target recipients, wherein the analysis information includes analysis related to the data associated with the custom email messages and the at least one response. - View Dependent Claims (2, 3)
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4. An apparatus for tracking custom email messages sent from a source to a plurality of target recipients, comprising:
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a computing device configured to; receive, for each custom email message, data associated with the custom email message sent to a respective target recipient of the plurality of target recipients, wherein the data associated with each custom email is received other than from the respective target recipient; receive at least one response from the plurality of target recipients that indicates receipt of a respective custom email message sent to the respective target recipient; and form a tracking list that includes analysis information about the custom email messages sent to the plurality of target recipients, wherein the analysis information includes analysis related to the data associated with the custom email messages and the at least one response. - View Dependent Claims (5)
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6. A computer-readable storage medium having stored thereon computer-executable instructions that, if executed by a computing device, cause the computing device to perform a method for tracking custom email messages sent from a source to a plurality of target recipients, method comprising:
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receiving, for each custom email message sent from the source to a respective target recipient of the plurality of target recipients, data associated with the custom email message sent to the respective target recipient, wherein the data associated with each custom email is received other than from the respective target recipient; receiving at least one response from the plurality of target recipients, wherein each response indicates receipt by a respective target recipient of the custom email message sent to the respective target recipient; and forming a tracking list that includes analysis information about the custom email messages sent to the plurality of target recipients, wherein the analysis information includes analysis related to the data associated with the custom email messages and the at least one response. - View Dependent Claims (7)
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8. A system for tracking custom email messages sent from a source to a plurality of target recipients, comprising:
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means for receiving, for each custom email message sent from the source to a respective target recipient of the plurality of target recipients, data associated with the custom email message sent to the respective target recipient, wherein the data associated with the custom email messages is received other than from the respective target recipient; means for receiving at least one response from the plurality of target recipients, wherein each response indicates receipt by a respective target recipient of a respective custom email message sent to the respective target recipient; and means for forming a tracking list that includes analysis information about the custom email messages sent to the plurality of target recipients, wherein the analysis information includes analysis related to the data associated with the custom email messages and the at least one response.
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9. A computer-readable storage medium having stored thereon computer-executable instructions that, if executed by a computing device, cause the computing device to perform a method for conducting an email campaign, the method comprising:
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receiving information from an email target database; generating a message template of an email campaign template; generating a configuration file of the email campaign template to contain data related to each of at least one email target, wherein the data is insertable in the message template; and sending to each of the at least one email target a corresponding custom email, wherein the custom email is formed from the email campaign template. - View Dependent Claims (10, 11, 12)
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13. A system for conducting an email campaign, comprising:
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means for receiving information from an email target database; means for generating a message template of an email campaign template; means for generating a configuration file of the email campaign template to contain data related to each of at least one email target, wherein the data is insertable in the message template; and means for sending to each of the at least one email target a corresponding custom email, wherein the custom email is formed from the email campaign template.
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14. A computer-readable storage medium having stored thereon computer-executable instructions that, if executed by a computing device, cause the computing device to perform a method for generating an email campaign, the method comprising:
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generating an email campaign template from an email target database, wherein the email target database comprises a plurality of email targets and the email campaign template comprises a text message and a configuration file that includes data from the email target database corresponding to each of the plurality of email targets; generating a custom email corresponding to each of the plurality of email targets, wherein the custom email is formed at least in part from the email campaign template; and sending the custom email to each of the plurality of email targets. - View Dependent Claims (15, 16, 17, 18, 19)
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20. A system for generating an email campaign, comprising:
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means for generating an email campaign template from an email target database, wherein the email target database comprises a plurality of email targets and the email campaign template comprises a text message and a configuration file that includes data from the email target database corresponding to each of the plurality of email targets; means for generating a custom email corresponding to each of the plurality of email targets, wherein the custom email is formed at least in part from the email campaign template; and means for sending the custom email to each of the plurality of email targets.
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21. A method for producing a custom email template, comprising:
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receiving, at a computing device, email addresses for a plurality of target recipients of custom email messages; and producing at the computing device, as the custom email template, a configuration file and a message file, wherein the configuration file includes, for each of the plurality of target recipients, data related to the target recipient and a custom uniform resource locator unique to the target recipient, wherein the message file includes a textual message for each of the custom email messages, and wherein the message file includes a plurality of custom tags configured to receive, for each target recipient, the data related to the target recipient and an executable link configured to receive the custom uniform resource locator unique to the target recipient.
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22. A custom email template generator, comprising:
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a processor configured to; receive, from a database, email addresses for a plurality of target recipients of custom email messages; produce, as a custom email template, a configuration file and a message file, wherein the configuration file includes, for each of the plurality of target recipients, data related to the recipient target and a custom uniform resource locator unique to the target recipient, wherein the message file includes a textual message for each of the custom email messages, and wherein the message file includes a plurality of custom tags configured to receive, for each target recipient, the data related to the target recipient and an executable link configured to receive the custom uniform resource locator unique to the target recipient; and output the configuration file and the message file.
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23. A computer-readable storage medium having stored thereon computer-executable instructions that, if executed by a computing device, cause the computing device to perform a method for producing a custom email template, the method comprising:
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receiving email addresses for a plurality of target recipients of custom email messages; and producing, as the custom email template, a configuration file and a message file, wherein the configuration file includes, for each of the plurality of target recipients, data related to the target recipient and a custom uniform resource locator unique to the target recipient, wherein the message file includes a textual message for each of the custom email messages, and wherein the message file includes a plurality of custom tags configured to receive, for each target recipient, the data related to the target recipient and an executable link configured to receive the custom uniform resource locator unique to the target recipient.
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24. A system for producing a custom email template, comprising:
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means for receiving email addresses for a plurality of target recipients of custom email messages; and means for producing, as the custom email template, a configuration file and a message file, wherein the configuration file includes, for each of the plurality of target recipients, data related to the target recipient and a custom uniform resource locator unique to the target recipient, wherein the message file includes a textual message for each of the custom email messages, and wherein the message file includes a plurality of custom tags configured to receive, for each target recipient, the data related to the target recipient and an executable link configured to receive the custom uniform resource locator unique to the target recipient.
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Specification