Method and system for providing targeted documents based on concepts automatically identified therein

• US 7,697,791 B1
• Filed: 05/10/2004
• Issued: 04/13/2010
• Est. Priority Date: 05/10/2004
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Ranganath, Rama, Agarwal, Sumit, Chan, Wesley
• Primary Examiner(s): COUSO, YON JUNG
• Application Number:
  US10/841,835
• Time in Patent Office: 2,164 Days
• Field of Search: 382/305, 382/181, 705/1, 705/4, 713/1, 713/3, 713/4, 713/6, 707/3, 707/5
• US Class Current: 382/305
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating

Abstract

A system and method for providing a graphical document are provided. A graphical document is processed to identify one or more ideas associated with the graphical document. The identified ideas may be used to determine concepts to associate with the first electronic document and suggest those concepts for association with the first electronic document for use in a document distribution system that distributes documents based on a price parameter associated with concepts and a performance parameter. A request for a document associated with a concept is received. Responsive to the request, the graphical document is delivered if an association between the one or more ideas and the concept is determined.

Claims

1. A computer-implemented method for providing a document, the method comprising:

storing a graphical document in computer memory, the graphical document comprising image content;

analyzing, using one or more processors, the stored image content of the graphical document to determine one or more document concepts associated with the graphical document;

receiving a request for a document, wherein the request is associated with at least one concept; and

responsive to the request, delivering the graphical document based on an association between the one or more determined document concepts and the request concept.

2. The method of claim 1, wherein storing the graphical document comprises:

reading optical data from a physical version of the graphical document.

3. The method of claim 1, further comprising:

analyzing the stored graphical document to identify text;

associating at least one of the one or more document concepts with the graphical document based on the identified text.

4. The method of claim 3, wherein the text is identified using optical character recognition.

5. The method of claim 1, wherein the one or more document concepts are identified using optical character recognition.

6. The method of claim 1, wherein analyzing the stored image content of the graphical document to determine one or more document concepts associated with the graphical document comprises identifying, using an image processor, at least one image in the graphical document;

and associating at least one of the one or more document concepts with the graphical document based on the at least one identified image.

7. The method of claim 1, wherein analyzing the stored image content of the graphical document to determine one or more document concepts associated with the graphical document comprises:

determining whether the graphical document is associated with any of a plurality of graphical documents stored in a database.

8. The method of claim 1, wherein analyzing the stored image content of the graphical document to determine one or more document concepts associated with the graphical document comprises:

determining whether the graphical document is substantially identical to any of a plurality of documents stored in a database.

9. The method of claim 8, wherein the plurality of documents comprises at least one approved document, further comprising:

determining that the graphical document is substantially identical to the at least one approved document; and

approving the graphical document for distribution based on the determining action.

10. The method of claim 1, further comprising:

selecting the graphical document from a plurality of documents based on an association between the request concept and the one or more determined document concepts.

11. The method of claim 10, wherein the graphical document was received from a document provider, and wherein selecting the graphical document is further based on at least one trust score of the document provider.

12. The method of claim 11, wherein selecting the graphical document is further based on at least one performance criteria of the graphical document.

13. The method of claim 12, wherein the performance criterion is the click through rate.

14. The method of claim 1, wherein the graphical document is delivered to at least one of an end-user and a provider.

15. The method of claim 1, further comprising:

analyzing the stored image content of the graphical document to automatically determine whether the graphical document contains inappropriate content.

16. The method of claim 1, wherein the graphical document comprises a link to at least one second document, further comprising:

accessing the at least one second document; and

screening the at least one second document for inappropriate content.

17. The method of claim 1, wherein the graphical document comprises at least one link to at least one second document, further comprising:

accessing the at least one link; and

approving the at least one link based on whether the at least one link properly enables access to the at least one second document.

18. The method of claim 1, wherein the association is a distance in semantic space.

19. The method of claim 1, wherein the graphical document comprises one or more of web page, email and print media.

20. The method of claim 1, wherein the request for a document comprises at least one keyword entered as a search request.

21. The method of claim 1, wherein the graphical document comprises an image advertisement.

22. The method of claim 21, wherein the image advertisement comprises at least one of an image, animation, pop-up ability, sound, voice, and music.

23. The method of claim 22, wherein analyzing the stored image content comprises determining the one or more document concepts by processing at least one of an image, animation, pop-up ability, sound, voice, and music.

24. The method of claim 1, wherein the graphical document comprises a banner ad.

25. The method of claim 1, further comprising:

prior to the delivering action, scaling the graphical document to a predetermined size or shape for display.

26. The method of claim 1, wherein analyzing the stored image content comprises identifying one or more objects in the image.

27. The method of claim 1, wherein analyzing the stored image content comprises identifying one or more geographic locations associated with the image.

28. The method of claim 1, wherein the graphical document is a graphical advertisement, further comprising:

selecting a graphical advertisement for delivery based on the distance in semantic space between the one or more determined document concepts and the request concept, wherein the delivering action is based on the selecting action.

29. The method of claim 1, wherein the graphical document comprises a targeted graphical advertisement, and wherein the delivering operation comprises providing the targeted graphical advertisement on at least one of a content page and a search result page.

30. The method of claim 1, wherein the graphical document comprises a graphical advertisement and is associated with an entity, and delivering the graphical document comprises:

positioning the graphical advertisement for display based on a ranking among advertisements for the request concept, the ranking being based at least on a price parameter offered by the entity.

31. The method of claim 30, wherein the entity is offered an incentive to provide at least one graphical advertisement.

32. The method of claim 30, wherein a premium is associated with the graphical advertisement.

33. The method of claim 30, wherein the ranking is further based at least on a performance parameter associated with the graphical advertisement.

34. The method of claim 33, wherein the performance parameter is automatically adjusted based on one or more of predetermined time passed and predetermined number of clicks.

35. The method of claim 33, wherein the ranking is calculated by multiplying the price parameter and the performance parameter.

36. The method of claim 33, wherein one or more of the price parameter and the performance parameter is adjusted based on a type of graphical advertisement.

37. The method of claim 1, wherein analyzing the stored image content of the graphical document comprises:

identifying one or more documents similar to the graphical document; and

identifying that the one or more determined document concepts are associated with the one or more similar documents.

38. The method of claim 37, further comprising:

receiving concept preference information from a document source associated with the graphical document; and

selecting the graphical document for delivery based in part on the preference information.

39. A computer-implemented method for analyzing a graphical document, the method comprising:

receiving a graphical document for distribution, the graphical document comprises image content;

storing the graphical document in computer memory;

analyzing, using one or more processors, the stored graphical document using an image processor to determine whether the document contains inappropriate content; and

determining that the graphical document includes indicia that the graphical document contains inappropriate content, wherein analyzing the stored image content of the graphical document comprises comparing the graphical document to one or more similar documents, and wherein determining that the graphical document includes indicia is based at least in part on a determination that at least one of the one or more similar documents contains inappropriate content.

40. The method of claim 39, further comprising:

based on the determining action, passing the document to a human evaluator to determine whether the graphical document contains inappropriate content.

41. The method of claim 39, further comprising:

based on the determining action, disapproving the graphical document for distribution.

42. A computer-implemented system for providing a targeted electronic document, the system comprising:

computer memory for storing a graphical document that includes image content;

a content processor for determining one or more concepts associated with the graphical document based on analyzing the image content; and

a server for receiving a request for a document, wherein the request is associated with at least one concept, and delivering the graphical document based on an association between the request concept and the one or more determined document concepts.

43. A physical computer-readable medium storing computer program code to rate an electronic document, the program code effective to cause one or more machines to perform the following:

analyze the image content of a graphical document to determined one or more document concepts of the graphical document;

receive a request for a document associated with a request concept; and

deliver the graphical document based on an association between the request concept and the one or more determined document concepts.

44. A computer-implemented method for associating keywords with graphical documents, the method comprising:

storing a graphical document in computer memory, the graphical document including image content;

analyzing, using one or more processors, the stored image content of the graphical document to determine one or more concepts associated with the document;

determine determining keywords to associate with the graphical document based on the document concepts of the document; and

associating the determined keywords with the graphical document for use in a document distribution system that distributes documents based on a price parameter associated with keywords and a performance parameter.

45. The method of claim 44 wherein determining keywords is based on keywords used in association with one or more other documents used in the document distribution system that have concepts similar to the one or more document concepts of the graphical document.

46. The method of claim 45 wherein determining keywords involves evaluating performance of the keywords used in association with one or more other documents.

47. The method of claim 45 wherein determining keywords involves using text, images or links identified in the one or more other documents compared to text, images or links in the graphical document.

48. The method of claim 44 further comprising receiving a selected keyword for association with the graphical document.

49. The method of claim 48 further comprising distributing the graphical document in response to a request for one or more documents associated with the selected keyword.

50. A computer-implemented system for associating concepts with documents, the system comprising:

computer memory for storing a graphical document that includes image content;

a processing module that analyzes the graphical document to determine one or more concepts associated with the document;

determining keywords to associate with the graphical document based on the identified concepts; and

associating the determined keywords with the graphical document for use in a document distribution system that distributes documents based on a price parameter associated with keywords and a performance parameter.