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Accepting bids to advertise to users performing a specific activity

  • US 7,698,165 B1
  • Filed: 02/01/2005
  • Issued: 04/13/2010
  • Est. Priority Date: 09/02/2003
  • Status: Active Grant
First Claim
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1. A method in a computing system for defining a group of users sharing a common interest, comprising:

  • selecting, by a computer system, from a body of pages available at a web site, a proper subset of pages that are all visited by each individual user among a significant number of users;

    analyzing by the computer system the proper subsets of pages to identify a set of terms commonly occurring in the pages; and

    designating by the computer system as members of a group of users any user that visits at least a threshold number of pages available at the web site that contain the identified set of terms.

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