Methods and system for facilitating bids for placement of offers in an alternative payment platform
First Claim
1. A method of electronic commerce, wherein a user is engaged with a primary offer of a vendor, for facilitating bidding for placement of alternate offers in an alternative payment platform, comprising:
- presenting, from a facilitator via an electronic display, the primary offer of the vendor;
presenting, from the facilitator, via the electronic display alternate payment offers, wherein fulfillment of any one of the alternate offers which were presented entitles the user to receive the primary offer;
establishing, via a server, a credit for the primary offer to be paid by the facilitator to the vendor, the credit including a fixed cost related to a retail cost and a variable portion determined when one of the alternate offers is fulfilled;
receiving a bid at the alternative payment platform for an opportunity to present one of the alternate offers, wherein the bid is associated with a placement attribute for a presentation of the one of the alternate offers;
presenting, from the facilitator via the electronic display, the one of the alternate offers with a placement determined according to the placement attribute;
receiving, at the server, an indication of the user'"'"'s fulfillment of the one of the alternate offers; and
paying the credit from the facilitator to the vendor.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems are provided for facilitating bidding for placement of alternate offers in an alternative payment platform, including methods and systems for providing a platform for presenting alternate offers the completion of which serves as an alternative to payment for an item associated with a primary offer, receiving a bid for the opportunity to present an alternate offer in the platform, wherein the bid is associated with a placement attribute, wherein the placement attribute is at least one of an attribute of a prospective user and an attribute associated with the presentation of the alternate offer, and determining a placement of the alternate offer based at least in part on the bid.
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Citations
20 Claims
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1. A method of electronic commerce, wherein a user is engaged with a primary offer of a vendor, for facilitating bidding for placement of alternate offers in an alternative payment platform, comprising:
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presenting, from a facilitator via an electronic display, the primary offer of the vendor; presenting, from the facilitator, via the electronic display alternate payment offers, wherein fulfillment of any one of the alternate offers which were presented entitles the user to receive the primary offer; establishing, via a server, a credit for the primary offer to be paid by the facilitator to the vendor, the credit including a fixed cost related to a retail cost and a variable portion determined when one of the alternate offers is fulfilled; receiving a bid at the alternative payment platform for an opportunity to present one of the alternate offers, wherein the bid is associated with a placement attribute for a presentation of the one of the alternate offers; presenting, from the facilitator via the electronic display, the one of the alternate offers with a placement determined according to the placement attribute; receiving, at the server, an indication of the user'"'"'s fulfillment of the one of the alternate offers; and paying the credit from the facilitator to the vendor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for facilitating bidding for placement of alternate offers in an alternative payment platform, comprising:
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a memory and a processor configured to provide; an electronic commerce platform for receiving a request to present a plurality of offers to a user to fulfill a primary offering of a vendor that includes a purchase price and a vendor credit, wherein the vendor credit is not disclosed to the user; a bidding interface for receiving a bid for an opportunity to present one or more of the plurality of offers in the platform, wherein the bid is associated with a placement attribute for a placement of the one or more of the plurality of offers; an offer selection facility for selecting the one or more of the plurality of offers that facilitate user acceptance, from a memory accessible by the offer selection facility; an offer display facility for presenting the one or more of the plurality of offers which were selected; a secondary transaction facility for receiving a user acceptance of one of the one or more of the plurality of offers which were presented; and a payment module for processing a payment of the vendor credit to the vendor in fulfillment of the primary offering in response to the user acceptance, the vendor credit including a fixed cost determined before the user acceptance and a variable portion determined upon the user acceptance. - View Dependent Claims (19, 20)
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Specification