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Methods and system for facilitating bids for placement of offers in an alternative payment platform

  • US 7,698,171 B2
  • Filed: 07/23/2007
  • Issued: 04/13/2010
  • Est. Priority Date: 07/28/2006
  • Status: Expired due to Fees
First Claim
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1. A method of electronic commerce, wherein a user is engaged with a primary offer of a vendor, for facilitating bidding for placement of alternate offers in an alternative payment platform, comprising:

  • presenting, from a facilitator via an electronic display, the primary offer of the vendor;

    presenting, from the facilitator, via the electronic display alternate payment offers, wherein fulfillment of any one of the alternate offers which were presented entitles the user to receive the primary offer;

    establishing, via a server, a credit for the primary offer to be paid by the facilitator to the vendor, the credit including a fixed cost related to a retail cost and a variable portion determined when one of the alternate offers is fulfilled;

    receiving a bid at the alternative payment platform for an opportunity to present one of the alternate offers, wherein the bid is associated with a placement attribute for a presentation of the one of the alternate offers;

    presenting, from the facilitator via the electronic display, the one of the alternate offers with a placement determined according to the placement attribute;

    receiving, at the server, an indication of the user'"'"'s fulfillment of the one of the alternate offers; and

    paying the credit from the facilitator to the vendor.

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