Fuzzy logic based viewer identification for targeted asset delivery system

• US 7,698,236 B2
• Filed: 05/02/2007
• Issued: 04/13/2010
• Est. Priority Date: 05/02/2006
• Status: Active Grant

• Current Assignee: Invidi Technologies Corporation
• Original Assignee: Invidi Technologies Corporation
• Inventors: Cox, Earl, Peterson, Alden Lloyd II, Sheehan, Patrick M.
• Primary Examiner(s): Vincent; David R
• Assistant Examiner(s): Bharadwaj; Kalpana
• Application Number:
  US11/743,544
• Publication Number:
  US 20080059390A1
• Time in Patent Office: 1,077 Days
• Field of Search: 706/12, 707/3, 709/217
• US Class Current: 706/12
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 2201/70 characterised in that receivers can be addressed
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4666 using neural networks, e.g. processing the feedback provided by the user
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/6338 directed to network
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.

Claims

1. A method for use in targeting assets in a broadcast network, comprising the steps of:

identifying an asset having a target audience defined by one or more targeting parameters;

first using a machine learning tool to develop classification information for one or more users of a user equipment device audience; and

second using the machine learning tool to match said identified asset to a current user of said user equipment device;

wherein said step of second using comprises using fuzzy logic to determine a level of correspondence between user classification parameters of said user and said targeting parameters of said asset.

2. A method as set forth in claim 1, wherein said step of second using comprises using fuzzy logic to define a classification parameter of said current user.

3. A method as set forth in claim 1, wherein said step of first using involves identifying user inputs, associating said user inputs with values related to classification parameters and treating said values as points in fuzzy sets.

4. A method as set forth in claim 3, wherein said step of first using comprises monitoring a number of user inputs to aggregate evidence in a first fuzzy set.

5. A method as set forth in claim 4, wherein said first using involves multiple dimensions related to multiple classification parameters and said aggregated evidence is used to define one or more features of a multidimensional feature terrain.

6. The method as set forth in claim 5, wherein said feature terrain is developed so as to reflect differences in classification parameters in relation to time.

7. The method as set forth in claim 6, wherein said evidence is aggregated on a time dependent basis.

8. The method as set forth in claim 6, wherein first evidence for a first time of day is aggregated at a terrain location different than second evidence for a second time of day as a function of a difference in time of day.

9. A method as set forth in claim 5, wherein said step of first using further comprises reducing noise in said multidimensional feature terrain.

10. The method as set forth in claim 9, wherein said reducing noise comprises processing evidence in relation to reference values to reduce noise.

11. The method as set forth in claim 10, wherein individual items of evidence are compared to said reference values to qualify said items for use in developing said multidimensional feature terrain.

12. A method as set forth in claim 5, wherein said step of first using further comprises reducing a set of gradients across the multidimensional feature terrain.

13. A method as set forth in claim 5, wherein said step of first using comprises using fuzzy logic to cluster features of said multidimensional feature terrain.

14. A method as set forth in claim 5, further comprising using said one or more features to determine one or more classification parameters of said user.

15. A method as set forth in claim 3, wherein said user inputs are remote control inputs.

16. A method as set forth in claim 1, wherein said step of second using comprises using fuzzy logic to develop a characterization of an audience of a network programming event.

17. A method as set forth in claim 16, wherein a demographic profile of said audience is associated with a series of fuzzy numbers.

18. A method as set forth in claim 16, wherein said characterization is matched to determine classification parameters of a user.

19. A method as set forth in claim 18, wherein a congruence similarity function is used to match said characterization to said classification parameters.

20. A method as set forth in claim 1, further comprising the step of determining whether said user equipment device is on.

21. A method as set forth in claim 1, further comprising the step of determining whether any user is present at said user equipment device.

22. A method as set forth in claim 1, further comprising the step of signaling said network based on said step of said matching.

23. A method as set forth in claim 22, wherein said step of signaling comprises providing an indication to the network regarding a suitability of said asset for said user.

24. A method as set forth in claim 22, wherein said step of signaling comprises providing information to the network regarding an asset delivered at said user equipment device.

25. A method for use in targeting assets in a broadcast network, comprising the steps of:

receiving user inputs at a user equipment device; and

analyzing the inputs to associate audience classification parameters with a user using fuzzy logic, wherein said fuzzy logic involves one of fuzzy sets and fuzzy rules;

wherein said step of analyzing comprises identifying a user input, associating the input with a classification parameter of a current user and treating said input as a point in a frizzy set.

26. The method as set forth in claim 25, wherein said step of analyzing comprises obtaining targeting parameter information for an asset and using said targeting parameter information to define one or more fuzzy values.

27. An apparatus for use in targeting assets in a broadcast network, comprising:

an interface for receiving user inputs at a user equipment device; and

a processor for analyzing the inputs to associate audience classification parameters with the user using a machine learning tool, wherein the machine learning tool is operative to develop classification information for a plurality of users of a user equipment device audience and to identify a current user of said user equipment device.

28. The apparatus as set forth in claim 27, wherein said machine learning tool receives user input information, associates classification information with user inputs to develop evidence, aggregates the evidence over multiple inputs and processes the inputs to distinguish said plurality of users.

29. The apparatus as set forth in claim 28, wherein said evidence is aggregated on a time dependent basis.

30. The apparatus as set forth in claim 27, wherein said machine tool identifies said current user by matching current inputs to classification information developed for one of said plurality of users.

31. The apparatus as set forth in claim 27, wherein said user equipment device is further operative for signaling a separate platform of said network based on identification of said current user.

32. A method for use in targeting assets in a broadcast network, comprising the steps of

developing a model of a network user based on user inputs free from persistent storage of a profile of said user;

and

using the model of the network user in targeting assets to the user;

wherein said step of developing comprises operating a machine learning tool to receive inputs from a plurality of users over time, associating said inputs with user classification information to develop evidence and processing said evidence to provide said model of said network user;

wherein said machine learning tool progressively develops the model after each user input.

33. The method as set forth in claim 32, wherein said step of using comprises matching evidence concerning a current user to said model.

34. The method as set forth in claim 33, further comprising the step of selecting an asset for delivery based on said matching.

35. A method for use in targeting assets in a broadcast network, comprising the steps of:

determining, at a user equipment device, user information regarding a user of said user equipment device based at least in part on user inputs to said user equipment device using a machine learning tool; and

signaling said broadcast network based on the user information;

wherein said step of signaling comprises providing an indication to the network regarding a suitability of an asset for said user.

36. The method as set forth in claim 35, wherein said step of signaling comprises providing information to the network regarding an asset delivered at said user equipment device.

37. An apparatus for use in targeting assets in a broadcast network, comprising:

a processor associated with a user equipment device operative for determining information regarding a user of said user equipment device based at least in part on user inputs to said user equipment device using a machine learning tool; and

an interface, operatively associated with the processor, for use in signaling said broadcast network based on the user information;

wherein said interface is used to provide information to the network regarding an asset delivered at said user equipment device.

38. The apparatus as set forth in claim 37, wherein said interface is used to provide an indication to the network regarding a suitability of an asset for said user.