System and method for securing and displaying items for merchandising

• US 7,701,339 B2
• Filed: 03/29/2007
• Issued: 04/20/2010
• Est. Priority Date: 03/31/2006
• Status: Expired due to Fees

• Current Assignee: CHECKPOINT SYSTEMS, INC. (CCL Industries Incorporated)
• Original Assignee: CHECKPOINT SYSTEMS, INC. (CCL Industries Incorporated)
• Inventors: Rapp, Michael, Irmscher, Julia, Brenner, Rainer
• Primary Examiner(s): Pham; Toan N
• Assistant Examiner(s): MCNALLY, KERRI L
• Application Number:
  US11/693,352
• Publication Number:
  US 20070229259A1
• Time in Patent Office: 1,118 Days
• Field of Search: 340/568.2, 340/568.1, 340/568.3, 340/568.4, 340/568.8, 340/571, 340/531, 340/572.1, 340/693.5, 340/10.1, 535/07, 535/08, 403/4
• US Class Current: 340/568.1
• CPC Class Codes: A47F 7/024 with provisions for preventing unauthorised removal show cases with devices for prevention of theft A47F3/002; devices for locking portable objects against unauthorised removal E05B73/0017
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G08B 13/1427 with transmitter-receiver for distance detection
• CPC Class Codes: G08B 13/1445 with detection of interference with a cable tethering an article, e.g. alarm activated by detecting detachment of article, breaking or stretching of cable furniture, e.g. shelves for displaying merchandise, incorporating tethers to prevent theft A47F7/024, A47F5/0861
• CPC Class Codes: G08B 13/149 with electric, magnetic, capacitive switch actuation
• CPC Class Codes: G08B 13/2402 Electronic Article Surveillance [EAS], i.e. systems using tags for detecting removal of a tagged item from a secure area, e.g. tags for detecting shoplifting mechanical aspects of the tags, e.g. related to locking E05B73/0017; RFID readers G06K7/00; RFID tags G06K19/00; access control systems G07C9/00; anti-theft control in point of sale systems G07G3/003; security seals G09F3/03
• CPC Class Codes: G08B 21/0225 Monitoring making use of different thresholds, e.g. for different alarm levels
• CPC Class Codes: G08B 21/0272 System arrangements wherein the object is to detect exact location of child or item using triangulation other than GPS

Abstract

A system and method for automatically advertising items put on display, as well as protecting those items against theft. The system and method include an event sensor associated with the item and connected to a monitoring and alarm transmitter for initiating an advertising experience on an associated and local graphic display whenever the item is manipulated or approached by a patron. Should the item be removed or taken from its display stand, a wireless alarm is automatically transmitted to a receiver of an authorized person. The system and method also perform a logging function when a patron approaches the item or removes it without taking it away. The system and method also include the ability to provide power to electronic items that are on display.

Claims

1. A system for displaying an electronic item and providing promotional material about the electronic item on a graphic display in a commercial environment, the electronic item being located on a counter or other structure in the commercial environment to enable persons to approach and examine the electronic item thereat, said system comprising:

an event sensor associated with the electronic item, said event sensor detecting the manipulation of, or approach of a user to, the electronic item, said event sensor being coupled to a monitoring and alarm apparatus and said event sensor emitting a sensor signal to said monitoring and alarm apparatus corresponding to the manipulation of, or approach of a user to, the electronic item;

a product information device arranged to receive an activation signal from said monitoring and alarm apparatus when a user approaches or touches the electronic item at the counter or other structure, whereupon said product information device provides visual information relating to the electronic item; and

wherein said monitoring and alarm apparatus comprises;

a transmitter, arranged to automatically provide a wireless signal in the event that a person removes the electronic item from the vicinity of the counter or other structure; and

a receiver located remotely of the counter or other structure, said receiver being arranged to receive said wireless signal to alert an authorized person of the removal of the electronic item from the vicinity of the counter or other structure;

a tether physically securing the electronic item to the counter or other structure in the commercial environment to deter unauthorized removal of the electronic item from the counter or other structure, said tether comprising a power conductor and a sensor signal conductor, said power conductor and sensor signal conductor having ends that are contained within a power jack that couples to the electronic item for powering or charging the electronic item; and

a cradle that holds the electronic item and which comprises members that releasably secure said power jack to the electronic item.

2. The system of claim 1 wherein said power jack comprises an electrode element that is slidable within a power jack housing, said housing further comprising a spring for biasing the electrode element within said housing when said members are connected to said housing.

3. The system of claim 2 wherein said power jack further comprises a proximity sensor for detecting a position of the electrode element with respect to said housing.

4. A system for displaying an item and providing promotional material about the item on a graphic display in a commercial environment, the item being located on a counter or other structure in the commercial environment to enable persons to approach and examine the item thereat, said system comprising:

a non-contact sensor associated with the item, said non-contact sensor detecting the manipulation of, or approach of a user to, the item, said non-contact sensor being coupled to a monitoring and alarm apparatus and said non-contact sensor emitting a sensor signal to said monitoring and alarm apparatus corresponding to the manipulation of, or approach of a user to, the item and wherein said non-contact sensor is disposed adjacent the item, said non-contact sensor comprising a proximity sensor;

a product information device arranged to receive an activation signal from said monitoring and alarm apparatus when a user approaches or touches the item at the counter or other structure, whereupon said product information device provides visual information relating to the item; and

wherein said monitoring and alarm apparatus comprises;

a transmitter, arranged to automatically provide a wireless signal in the event that a person removes the item from the vicinity of the counter or other structure; and

a receiver located remotely of the counter or other structure, said receiver being arranged to receive said wireless signal to alert an authorized person of the removal of the item from the vicinity of the counter or other structure;

an electronic key, carried by a user, that communicates with said proximity sensor.

5. A system for displaying an item and providing promotional material about the item on a graphic display in a commercial environment, the item being located on a counter or other structure in the commercial environment to enable persons to approach and examine the item thereat, said system comprising:

a non-contact sensor associated with the item, said non-contact sensor detecting the manipulation of, or approach of a user to, the item, said non-contact sensor being coupled to a monitoring and alarm apparatus and said non-contact sensor emitting a sensor signal to said monitoring and alarm apparatus corresponding to the manipulation of, or approach of a user to, the item and wherein said non-contact sensor is disposed adjacent the item;

a product information device arranged to receive an activation signal from said monitoring and alarm apparatus when a user approaches or touches the item at the counter or other structure, whereupon said product information device provides visual information relating to the item; and

wherein said monitoring and alarm apparatus comprises;

a transmitter, arranged to automatically provide a wireless signal in the event that a person removes the item from the vicinity of the counter or other structure; and

a receiver located remotely of the counter or other structure, said receiver being arranged to receive said wireless signal to alert an authorized person of the removal of the item from the vicinity of the counter or other structure;

an electronic key, carried by a user, that generates an electrostatic field that associates with the user'"'"'s skin; and

wherein said non-contact sensor detects a disturbance created by an entry of the electrostatic field associated with the user'"'"'s skin when the user moves into the vicinity of said non-contact sensor.

6. A method for displaying an item and providing promotional material about the item on a graphic display in a commercial environment, said method comprising:

displaying the item on a counter or other structure in the commercial environment to enable persons to approach and examine the item thereat;

detecting a manipulation of, or an approach of a user to, the item;

generating a graphic display including visual or audible information relating to the item in automatic response to a user approaching or touching the item at the counter or other structure; and

automatically transmitting a wireless signal to a remote receiver in the event that a person removes the item from the vicinity of the counter or other structure, the receiver being arranged when it receives said wireless signal to alert an authorized person of the removal of the item from the vicinity of the counter or other structure;

wherein the item is an electronic item and wherein said step of displaying the electronic item on a counter or other structure also comprises powering or charging the electronic item through a cable; and

wherein said cable comprises a power jack for plugging into the electronic item and having two states, said step of powering or charging the electronic item occurring when said power jack is in a first state and wherein said step of automatically transmitting said wireless signal occurring when said power jack is in a second state.