Creation and aggregation of predicted data
First Claim
1. A computer implemented scenario analysis method of calculating multi-dimensional predicted historical or future dependent data that corresponds to a predicted or input scenario comprising:
- receiving input data comprising multi-dimensional actual historical dependent data, multi-dimensional historical causal data, and a plurality of scenarios consisting of at least one of user input, predicted, and system generated activity data, wherein the actual historical dependent data includes unaggregated marketing data for a plurality of products, the multi-dimensional historical causal data comprises data affecting the multi-dimensional actual historical dependent data and may comprise data affecting the activity data, the activity data includes a plurality of predicted business drivers for each of the plurality of products and each scenario in the plurality of scenarios represents a scenario different from a scenario represented by the multi-dimensional actual historical dependent data;
calculating the set of multi-dimensional predicted historical or future dependent data using a predictive model and the input data, wherein the set of multi-dimensional predicted historical or future dependent data has the same granularity as the unaggregated marketing data included in the multi-dimensional actual historical dependent data, the activity data affects the set of multi-dimensional predicted historical or future dependent data, and each of the plurality of predicted business drivers contains at least one of price, merchandizing, advertising, distribution and competitive activity; and
calculating business metrics based on the set of multi-dimensional predicted historical or future dependent data and the input data for the plurality of scenarios, wherein said business metrics consist of at least one of business outcome measures, business efficiency measures, and business sensitivity measures.
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Abstract
Methods and apparatuses for predicting set of multi-dimensional dependent data and non-measurable data from a set of multi-dimensional historical dependent and causal data are described. In one embodiment, the method comprises receiving input data that comprises multi-dimensional historical dependent data and causal data and anticipated activity data, determining a set of multi-dimensional predicted dependent data using a predictive model and the input data, creating non-measurable data based on the set of multi-dimensional predicted dependent data and the input data.
89 Citations
22 Claims
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1. A computer implemented scenario analysis method of calculating multi-dimensional predicted historical or future dependent data that corresponds to a predicted or input scenario comprising:
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receiving input data comprising multi-dimensional actual historical dependent data, multi-dimensional historical causal data, and a plurality of scenarios consisting of at least one of user input, predicted, and system generated activity data, wherein the actual historical dependent data includes unaggregated marketing data for a plurality of products, the multi-dimensional historical causal data comprises data affecting the multi-dimensional actual historical dependent data and may comprise data affecting the activity data, the activity data includes a plurality of predicted business drivers for each of the plurality of products and each scenario in the plurality of scenarios represents a scenario different from a scenario represented by the multi-dimensional actual historical dependent data; calculating the set of multi-dimensional predicted historical or future dependent data using a predictive model and the input data, wherein the set of multi-dimensional predicted historical or future dependent data has the same granularity as the unaggregated marketing data included in the multi-dimensional actual historical dependent data, the activity data affects the set of multi-dimensional predicted historical or future dependent data, and each of the plurality of predicted business drivers contains at least one of price, merchandizing, advertising, distribution and competitive activity; and calculating business metrics based on the set of multi-dimensional predicted historical or future dependent data and the input data for the plurality of scenarios, wherein said business metrics consist of at least one of business outcome measures, business efficiency measures, and business sensitivity measures. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A machine-readable storage medium having executable instructions to cause a processor to perform to method comprising:
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receiving input data comprising multi-dimensional historical actual dependent data, multi-dimensional historical causal data, and a plurality of scenarios consisting of at least one of user input, predicted, and system generated activity data, wherein the historical actual dependent data includes unaggregated marketing data for a plurality of products, the multi-dimensional historical causal data comprises data affecting the multi-dimensional actual historical dependent data and may comprise data affecting the activity data, and the activity data that includes a plurality of predicted business drivers for each of the plurality of products and each scenario in the plurality of scenarios represents a scenario different from a scenario represented by the multi-dimensional actual historical dependent data; calculating a set of multi-dimensional historical predicted dependent data using a predictive model and the input data, wherein the set of multi-dimensional predicted historical or future dependent data has the same granularity as the unaggregated marketing data, the predicted activity data affects the set of multi-dimensional predicted historical or future dependent data, and each of the plurality of business drivers contains at least one of price, merchandizing, advertising, distribution and competitive activity; and calculating business metrics based on the set of multi-dimensional predicted historical or future dependent data and the input data for the plurality of scenarios, wherein said business metrics consist of at least one of business outcome measures, business efficiency measures, and business sensitivity measures. - View Dependent Claims (13, 14)
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15. An apparatus comprising:
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a memory; a data collection module to receive input data that comprises multi-dimensional actual historical dependent data, multi-dimensional historical causal data, and a plurality of scenarios consisting of at least one of user input, predicted, and system generated activity data, wherein the actual historical dependent data includes unaggregated marketing data for a plurality of products, the multi-dimensional historical causal data comprises data affecting the multi-dimensional actual historical dependent data and may comprise data affecting the activity data, and the activity data that includes a plurality of predicted business drivers for each of the plurality of products and each scenario in the plurality of scenarios represents a scenario different from a scenario represented by the multi-dimensional actual historical dependent data; a predictive model module to receive a predictive model; a predictive dependent data module to calculate a set of multi-dimensional predicted historical or future dependent data using the predictive model and the input data, wherein the set of multi-dimensional predicted historical or future dependent data has the same granularity as the unaggregated marketing data, the activity data affects the set of multi-dimensional predicted historical or future dependent data, and each of the plurality of predicted business drivers contains at least one of price, merchandizing, advertising, distribution and competitive activity; and a non-measurable data model module to calculate business metrics based on the set of multi-dimensional predicted historical or future dependent data and the input data for the plurality of scenarios, wherein said business metrics consist of at least one of business outcome measures, business efficiency measures, and business sensitivity measures. - View Dependent Claims (16, 17, 18)
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19. A system comprising:
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a processor; a memory coupled to the processor though a bus; and a process executed from the memory by the processor to cause the processor to, receive input data comprising multi-dimensional actual historical dependent data, multi-dimensional historical causal data, and a plurality of scenarios consisting of at least one of user input, predicted, and system generated activity data, wherein the actual historical dependent data includes unaggregated marketing data for a plurality of products, the multi-dimensional historical causal data comprises data affecting the multi-dimensional actual historical dependent data and may comprise data affecting the activity data, and the activity data that includes a plurality of predicted business drivers for each of the plurality of products and each scenario in the plurality of scenarios represents a scenario different from a scenario represented by the multi-dimensional actual historical dependent data; calculate a set of multi-dimensional predicted historical or future dependent data using a predictive model and the input data, wherein the set of multi-dimensional predicted historical or future dependent data has the same granularity as the unaggregated marketing data, the activity data affects the set of multi-dimensional predicted historical or future dependent data, and each of the plurality of predicted business drivers contains at least one of price, merchandizing, advertising, distribution and competitive activity; and calculate business metrics based on the set of multi-dimensional predicted historical or future dependent data and the input data for the plurality of scenarios, wherein said business metrics consist of at least one of business outcome measures, business efficiency measures, and business sensitivity measures. - View Dependent Claims (20, 21, 22)
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Specification