Using personal data for advertisements

• US 7,702,813 B2
• Filed: 06/08/2007
• Issued: 04/20/2010
• Est. Priority Date: 06/08/2007
• Status: Expired due to Fees

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Ericsson Mobile Communications USA Incorporated (Sony Group Corp.)
• Inventors: Andreasson, Mans Folke Markus, Bengtsson, Henrik, Cronstrom, David Sebastian, Stavenow, Bengt Gunnar, Baard, Henrik
• Primary Examiner(s): Chan, Wing F
• Assistant Examiner(s): Yohannes, Tesfay
• Application Number:
  US11/760,261
• Publication Number:
  US 20080307112A1
• Time in Patent Office: 1,047 Days
• Field of Search: 709/245
• US Class Current: 709/245
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A device may receive personal data that is collected at a client device, obtain a network address of a media device from the client device, send the network address to an advertisement device, and send the personal data to the advertisement device. The advertisement device may retrieve advertisements based on the personal data and send the retrieved advertisements to the media device.

Claims

1. A method comprising:

collecting personal data of a user, via a client device associated with the user;

obtaining, at the client device, a network address of a media device, associated with the user, through a wireless communication link provided between the client device and the media device;

sending, via the client device, the network address to a server that relays the network address to an advertisement device; and

sending, via the client device, the collected personal data to the server, where the server relays the personal data to the advertisement device and the advertisement device retrieves advertisements based on the personal data and sends the retrieved advertisements to the media device.

2. The method of claim 1, where collecting the personal data includes:

obtaining information about preferences, tastes, or application usage patterns associated with the user.

3. The method of claim 1, further comprising:

receiving, from the user and via the client device, an input that gives permission to send the personal data to the server.

4. The method of claim 1, further comprising:

determining whether the media device receives a new network address; and

sending the new network address to the server when the media device receives the new network address.

5. The method of claim 1, where collecting the personal data includes:

monitoring communication messages of applications at the client device, and extracting, from the messages, terms that indicate preferences of the user.

6. The method of claim 1, where collecting the personal data includes:

obtaining an identifier associated with the client device.

7. The method of claim 6, where obtaining a the identifier includes:

obtaining a user identifier that uniquely identifies the user.

8. The method of claim 1, further comprising:

receiving a request to send identifiers, associated with the client device, as part of the personal data.

9. The method of claim 8, where receiving the request to send identifiers includes:

receiving a request to send one or more of

a language identifier,

a home mobile land network identifier,

a current mobile land network identifier,

an identifier that identifies a model of the client device, or

a user identifier.

10. The method of claim 8, where collecting the personal data includes:

obtaining the identifiers from within the request.

11. The method of claim 1, where sending the collected personal data includes:

forming a symbol string in accordance with a hypertext transfer protocol;

concatenating, to the symbol string, additional symbols that encode identifiers associated with the client device in accordance with the hypertext transfer protocol; and

sending the concatenated symbol string.

12. The method of claim 1, where collecting the personal data includes:

activating, via a browser, a link that incorporates a command to collect and send identifiers associated with the client device.

13. A device comprising:

a processor to;

receive personal data of a user that is collected at a client device associated with the user;

obtain, from the client device, a network address of a media device associated with the user, where the client device obtains the network address via a wireless communications link established between the client device and the media device;

send the network address to an advertisement device; and

send the personal data to the advertisement device, where the advertisement device retrieves advertisements based on the personal data and sends the retrieved advertisements to the media device.

14. The device of claim 13, where the personal data includes at least one of:

user preferences associated with the user, or

client identifiers associated with the client device.

15. The device of claim 13, where the processor is further to:

receive, from the client device, a new network address of the media device when the media device obtains the new network address.

16. The device of claim 13, where the processor is further to:

send, to a client device, a request to provide a client identifier as part of the personal data; and

send, to a client device, a request to provide the personal data.

17. The device of claim 16, where the request to send the client identifier includes:

a hypertext transfer protocol string that contains the client identifier.

18. A device comprising:

a processor to;

receive, from a server device, personal data of a user that is collected at a client device associated with the user;

store the personal data in a database;

receive, from the sever device, a network address of a media device associated with the user;

determine whether the media device is active;

retrieve the personal data, from the database and based on the network address, when the media device is determined to be active;

determine one or more advertisements based on the retrieved personal data; and

send the one or more advertisements to the media device.

19. The device as in claim 18, where the personal data includes words derived from filtering communication messages at the client device.

20. A media device comprising:

means for requesting personal data of a user associated with the media device that is collected at a client device that is associated with the user;

means for receiving the personal data from the client device via a means for providing wireless connection between the media device and the client device; and

means for sending the network address of the media device to an advertisement device,

means for sending the personal data to the advertisement device, the advertisement device retrieving advertisements based on the personal data and sending the retrieved advertisements to the media device in response to the advertisement device being notified of activities at the media device.