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Television system targeted advertising

  • US 7,703,114 B2
  • Filed: 02/25/2005
  • Issued: 04/20/2010
  • Est. Priority Date: 02/25/2005
  • Status: Active Grant
First Claim
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1. A targeted advertising system, the system comprising:

  • a device monitor configured to;

    maintain a real-time state of each television-based device of a plurality of television-based devices, the each television-based device of the plurality of television-based devices being configured to receive advertising content to display a targeted advertisement for viewing, wherein the real-time state of a subject television-based device comprises;

    a power state indicating one of at least three real-time power states of the subject television-based device, the at least three real-time power states including power-on, power-off, and standby;

    a tuning configuration;

    a display mode state indicating one of real-time display mode states of the subject television-based device, the real-time display mode states comprising a program guide, a search screen, a full screen, a picture-in-picture, a full screen and picture-in-picture combination, and any combination thereof;

    a subsystem activity state indicating one of real-time subsystem activity states of the subject television-based device, the real-time subsystem activity states comprising displaying a live programming, displaying an on-demand video, displaying a recorded program via a DVR, displaying a gaming application, and any combination thereof;

    an inactivity duration indicating whether a viewer is or is not present and watching the subject television-based device by one of detected indications, the six detected indications comprising a screen saver being initiated, a channel change input, a program guide viewing input, a gaming input, a communication input, and a voice-based input;

    record how many of the plurality of the television-based devices receive the advertising content;

    record how many of the plurality of the television-based devices that receive the advertising content then display the targeted advertisement for viewing; and

    record how many of the plurality of the television-based devices that receive the advertising content and display the targeted advertisement for viewing then initiate a response to the targeted advertisement; and

    an advertisement manager configured to initiate delivery of the advertising content to one or more of the plurality of the television-based devices when the one or more of the plurality of television-based devices are powered-on and tuned to receive the advertising content, wherein the advertisement manager is further configured to initiate delivery of the advertising content based on a detected change in the power state from either power-off or standby to power-on.

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