Television system targeted advertising
First Claim
1. A targeted advertising system, the system comprising:
- a device monitor configured to;
maintain a real-time state of each television-based device of a plurality of television-based devices, the each television-based device of the plurality of television-based devices being configured to receive advertising content to display a targeted advertisement for viewing, wherein the real-time state of a subject television-based device comprises;
a power state indicating one of at least three real-time power states of the subject television-based device, the at least three real-time power states including power-on, power-off, and standby;
a tuning configuration;
a display mode state indicating one of real-time display mode states of the subject television-based device, the real-time display mode states comprising a program guide, a search screen, a full screen, a picture-in-picture, a full screen and picture-in-picture combination, and any combination thereof;
a subsystem activity state indicating one of real-time subsystem activity states of the subject television-based device, the real-time subsystem activity states comprising displaying a live programming, displaying an on-demand video, displaying a recorded program via a DVR, displaying a gaming application, and any combination thereof;
an inactivity duration indicating whether a viewer is or is not present and watching the subject television-based device by one of detected indications, the six detected indications comprising a screen saver being initiated, a channel change input, a program guide viewing input, a gaming input, a communication input, and a voice-based input;
record how many of the plurality of the television-based devices receive the advertising content;
record how many of the plurality of the television-based devices that receive the advertising content then display the targeted advertisement for viewing; and
record how many of the plurality of the television-based devices that receive the advertising content and display the targeted advertisement for viewing then initiate a response to the targeted advertisement; and
an advertisement manager configured to initiate delivery of the advertising content to one or more of the plurality of the television-based devices when the one or more of the plurality of television-based devices are powered-on and tuned to receive the advertising content, wherein the advertisement manager is further configured to initiate delivery of the advertising content based on a detected change in the power state from either power-off or standby to power-on.
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Accused Products
Abstract
Television system targeted advertising is described. In an embodiment, a content provider monitors a real-time state of television-based systems for a power on/off state and a tuning configuration. The content provider delivers advertising content to one or more of the television-based systems when they are powered-on and configured to receive the advertising content. The one or more television-based systems then receive the advertising content to display a targeted advertisement for viewing. The content provider records how many of the television-based systems receive the advertising content, and records how many of the television-based systems that receive the advertising content then display the targeted advertisement for viewing.
48 Citations
10 Claims
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1. A targeted advertising system, the system comprising:
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a device monitor configured to; maintain a real-time state of each television-based device of a plurality of television-based devices, the each television-based device of the plurality of television-based devices being configured to receive advertising content to display a targeted advertisement for viewing, wherein the real-time state of a subject television-based device comprises; a power state indicating one of at least three real-time power states of the subject television-based device, the at least three real-time power states including power-on, power-off, and standby; a tuning configuration; a display mode state indicating one of real-time display mode states of the subject television-based device, the real-time display mode states comprising a program guide, a search screen, a full screen, a picture-in-picture, a full screen and picture-in-picture combination, and any combination thereof; a subsystem activity state indicating one of real-time subsystem activity states of the subject television-based device, the real-time subsystem activity states comprising displaying a live programming, displaying an on-demand video, displaying a recorded program via a DVR, displaying a gaming application, and any combination thereof; an inactivity duration indicating whether a viewer is or is not present and watching the subject television-based device by one of detected indications, the six detected indications comprising a screen saver being initiated, a channel change input, a program guide viewing input, a gaming input, a communication input, and a voice-based input; record how many of the plurality of the television-based devices receive the advertising content; record how many of the plurality of the television-based devices that receive the advertising content then display the targeted advertisement for viewing; and record how many of the plurality of the television-based devices that receive the advertising content and display the targeted advertisement for viewing then initiate a response to the targeted advertisement; and an advertisement manager configured to initiate delivery of the advertising content to one or more of the plurality of the television-based devices when the one or more of the plurality of television-based devices are powered-on and tuned to receive the advertising content, wherein the advertisement manager is further configured to initiate delivery of the advertising content based on a detected change in the power state from either power-off or standby to power-on. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A targeted advertising system comprising:
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a device monitor configured to; maintain a real-time state of each television-based device of a plurality of television-based devices, the each television-based device of the plurality of television-based devices being configured to receive advertising content to display a targeted advertisement for viewing, wherein the real-time state of a subject television-based device comprises; a power state indicating one of at least three real-time power states of the subject television-based device, the at least three real-time power states including power-on, power-off, and standby; a tuning configuration; a display mode state indicating one of real-time display mode states of the subject television-based device, the real-time display mode states comprising a program guide, a search screen, a full screen, a picture-in-picture, a full screen and picture-in-picture combination, and any combination thereof; a subsystem activity state indicating one of real-time subsystem activity states of the subject television-based device, the real-time subsystem activity states comprising displaying a live programming, displaying an on-demand video, displaying a recorded program via a DVR, displaying a gaming application, and any combination thereof; an inactivity duration indicating whether a viewer is or is not present and watching the subject television-based device by one of detected indications, the six detected indications comprising a screen saver being initiated, a channel change input, a program guide viewing input, a gaming input, a communication input, and a voice-based input; an advertisement manager configured to; initiate delivery of the advertising content to the subject television-based device based on advertising content delivery criteria, wherein the advertising content delivery criteria comprise at least one or more of;
a scheduled date, a scheduled time, a scheduled recursive interval, and a change in the real-time state of the subject television-based device corresponding to the advertising content delivery criteria. - View Dependent Claims (9, 10)
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Specification