Container with reflective surface for creating a multi-effect visual display
First Claim
1. A container for creating a visual effect, comprising:
- a sidewall comprising a front portion and a rear portion distal to the front portion, wherein at least a portion of the front and rear portions is at least translucent to light; and
a visual display assembly on a surface of or within the sidewall, the assembly comprising a mirror element proximate to the rear portion of the sidewall and including a reflective surface proximate to the surface of the sidewall and a primary image proximate to the reflective surface and the surface of the sidewall and spaced apart from the front portion of the sidewall, wherein the reflective surface faces toward the front portion of the sidewall and the reflective surface and the primary image are concurrently and directly visible through the front portion of the sidewall, wherein the visual display assembly further comprises a framing element on the front portion of the sidewall, the framing element comprising one or more background images.
2 Assignments
0 Petitions
Accused Products
Abstract
A container for creating a multi-dimensional visual display or illusion. The container includes sidewall and a visual display assembly mounted on an exterior surface of the sidewall. The display assembly may be provided in one or more labels attached to the exterior surface and includes a reflective surface attached to a rear portion of the sidewall. A primary image is positioned between the reflective surface and exterior surface of the sidewall. The sidewall is curved and the reflective surface and primary image are mounted to conform to this curved shape. A framing element is provided on a front portion of the sidewall with background images on an inward facing surface. The framing element includes a view port providing a line of sight through the container onto the primary image and reflective surface, which reflects the background images to the viewer so as to appear behind the primary image.
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Citations
29 Claims
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1. A container for creating a visual effect, comprising:
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a sidewall comprising a front portion and a rear portion distal to the front portion, wherein at least a portion of the front and rear portions is at least translucent to light; and a visual display assembly on a surface of or within the sidewall, the assembly comprising a mirror element proximate to the rear portion of the sidewall and including a reflective surface proximate to the surface of the sidewall and a primary image proximate to the reflective surface and the surface of the sidewall and spaced apart from the front portion of the sidewall, wherein the reflective surface faces toward the front portion of the sidewall and the reflective surface and the primary image are concurrently and directly visible through the front portion of the sidewall, wherein the visual display assembly further comprises a framing element on the front portion of the sidewall, the framing element comprising one or more background images. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A container for creating a multi-dimensional visual display, comprising:
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a sidewall comprising at least two portions including a rear sidewall opposite a front sidewall; a primary image element proximate to the rear sidewall; a reflective surface proximate to the rear sidewall and the primary image element; and a framing element proximate to the front sidewall, the framing element comprising background Image elements on the framing element, wherein a view of the primary image element and the background image elements, via the reflective surface, is provided by the container and wherein the primary image is positioned between the reflective surface and the front sidewall such that the primary image blocks reflection from a portion of the reflective surface. - View Dependent Claims (13, 14, 15, 16)
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17. A packaging system for providing visual effects, comprising:
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a bottle comprising a sidewall that is at least translucent to light; a reflective surface on a first portion of the sidewall and a primary image proximate to the reflective surface, wherein the reflective surface is positioned proximate to the first portion of the sidewall; a background image proximate to a second portion of the sidewall and spaced apart from the primary image, wherein the background image is visible in the reflective surface; and a view port that is substantially transparent and positioned on the sidewall directly opposite the primary image across a void defined by inner surfaces of the sidewall. - View Dependent Claims (18, 19, 20, 21, 22)
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23. A label for use with a container for achieving a visual effect, comprising:
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an interior surface for contacting a sidewall of the container; an exterior surface for positioning distal to the container sidewall; a framing element provided on a first portion of a substrate comprising a substantially transparent viewing area and at least one background image; and a mirror element comprising a reflective surface provided on a second portion of the substrate, wherein the reflective surface is positioned on the container sidewall opposite the framing element when the label is applied to the container, wherein the mirror element further comprises a primary image applied to the reflective surface. - View Dependent Claims (24, 25, 26, 27, 28, 29)
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Specification