Targeted geographical condition notification of users based on a geographic location and device types or software of the users
First Claim
Patent Images
1. A method for identifying and messaging multiple targeted users of a communications system, the method comprising:
- executing instructions on one or more processing devices such that the one or more processing devices perform the following;
establishing a connection with multiple users;
before identifying a subset of the multiple users to which a message is to be sent;
accessing targeting rules that define parameters for identifying users to which the message is to be sent, the parameters specifying at least a target geographic location and at least one of a target type of access device or a target type of software; and
accessing context information for the multiple users, the context information indicating at least geographic locations of each of the multiple users and at least one of a client type of access device employed by each of the multiple users or a client type of software employed by each of the multiple users;
identifying a subset of the multiple users by applying the targeting rules to the context information to determine which ones of the multiple users are located within the geographic location and who employ at least one of the target type of access device or the target type of software, the identified subset of the multiple users including more than one of the multiple users but less than all of the multiple users, wherein the users in the subset are those users located within the geographic location and who employ at least one of the target type of access device or the target type of software;
generating the message, the message including data describing conditions in at least a portion of the target geographic location; and
sending the message to the identified subset of the multiple users such that the message is displayed to the identified subset of the multiple users.
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Abstract
A method for transmitting data to one or more users of a communications system by establishing a connection with one or more users; designating targeting rules applicable to online users; acquiring context information of online users; applying the targeting rules to the context information to identify targeted online users; and sending data to the targeted online users.
78 Citations
21 Claims
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1. A method for identifying and messaging multiple targeted users of a communications system, the method comprising:
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executing instructions on one or more processing devices such that the one or more processing devices perform the following; establishing a connection with multiple users; before identifying a subset of the multiple users to which a message is to be sent; accessing targeting rules that define parameters for identifying users to which the message is to be sent, the parameters specifying at least a target geographic location and at least one of a target type of access device or a target type of software; and accessing context information for the multiple users, the context information indicating at least geographic locations of each of the multiple users and at least one of a client type of access device employed by each of the multiple users or a client type of software employed by each of the multiple users; identifying a subset of the multiple users by applying the targeting rules to the context information to determine which ones of the multiple users are located within the geographic location and who employ at least one of the target type of access device or the target type of software, the identified subset of the multiple users including more than one of the multiple users but less than all of the multiple users, wherein the users in the subset are those users located within the geographic location and who employ at least one of the target type of access device or the target type of software; generating the message, the message including data describing conditions in at least a portion of the target geographic location; and sending the message to the identified subset of the multiple users such that the message is displayed to the identified subset of the multiple users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A hardware computer readable storage medium storing a computer program for identifying and messaging multiple targeted users of a communications system, the computer program comprising instructions for:
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establishing a connection with multiple users; before identifying a subset of the multiple users to which a message is to be sent; accessing targeting rules that define parameters for identifying users to which the message is to be sent, the parameters specifying at least a target geographic location and at least one of a target type of access device or a target type of software; and accessing context information for the multiple users, the context information indicating at least geographic locations of each of the multiple users and at least one of a client type of access device employed by each of the multiple users or a client type of software employed by each of the multiple users; identifying a subset of the multiple users by applying the targeting rules to the context information to determine which ones of the multiple users are located within the geographic location and who employ at least one of the target type of access device or the target type of software, the identified subset of the multiple users including more than one of the multiple users but less than all of the multiple users, wherein the users in the subset are those users located within the geographic location and who employ at least one of the target type of access device or the target type of software; generating the message, the message including data describing conditions in at least a portion of the target geographic location; and sending the message to the identified subset of the multiple users such that the message is displayed to the identified subset of the multiple users. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A communications system comprising:
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a host device that includes hardware configured to; establish a connection with multiple users; before identifying a subset of the multiple users to which a message is to be sent; access targeting rules that define parameters for identifying users to which the message is to be sent, the parameters specifying at least a target geographic location and at least one of a target type of access device or a target type of software; and access context information for the multiple users, the context information indicating at least geographic locations of each of the multiple users and at least one of a client type of access device employed by each of the multiple users or a client type of software employed by each of the multiple users; identify a subset of the multiple users by applying the targeting rules to the context information to determine which ones of the multiple users are located within the geographic location and who employ at least one of the target type of access device or the target type of software, the identified subset of the multiple users including more than one of the multiple users but less than all of the multiple users, wherein the users in the subset are those users located within the geographic location and who employ at least one of the target type of access device or the target type of software; generate the message, the message including data describing conditions in at least a portion of the target geographic location; and send the message to the identified subset of the multiple users such that the message is displayed to the identified subset of the multiple users. - View Dependent Claims (16, 17, 18, 19, 20)
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21. A communications system comprising:
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multiple client devices, each client device being employed by a user; a targeting server including hardware configured to store targeting rules that define parameters for identifying users to which the message is to be sent, the parameters specifying at least a target geographic location and at least one of a target type of access device or a target type of software, and an online location; a routing processor including hardware configured to store context information for the multiple users, wherein the context information includes tokens identifying geographic locations of each of the multiple users and indicating at least one of a client type of access device employed by each of the multiple users or a client type of software employed by each of the multiple users an instant notification server including hardware configured to; access, before identifying a subset of the multiple users to which a message is to be sent, the targeting rules stored by the targeting server; and accessing, before identifying a subset of the multiple users to which a message is to be sent, the context information stored by the routing processor; identify a subset of the multiple users by applying the targeting rules to the context information to determine which ones of the multiple users are located within the geographic location, who employ at least one of the target type of access device or the target type of software, and who are visiting the online location, the identified subset of the multiple users including more than one of the multiple users but less than all of the multiple users, wherein the users in the subset are those users located within the geographic location, who employ at least one of the target type of access device or the target type of software, who and are visiting the online location; generate the message, the message including a weather forecast for the target geographic location; and send the message to the client devices employed by the identified subset of the multiple users such that the message is displayed to the identified subset of the multiple users.
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Specification