Consumer-computer-readable product label apparatus and method
DC CAFCFirst Claim
1. An article of manufacture, comprising:
- a product displayed for sale to a retail purchaser at a retail site;
a securement connecting a label to the product;
the label, further comprising advertising for the product directed to the retail purchaser;
the label, further comprising a computer readable medium distinct from the product; and
the label, wherein the computer readable medium further comprises instructions executable by a computing device of the retail purchaser.
4 Assignments
Litigations
0 Petitions
Reexamination
Accused Products
Abstract
A user-computer-readable medium provides all or part of a product labeling system for engaging purchasers. Executables, data, or both are recorded in the medium embodied in a tag or other product labeling structure, in order to deliver to a consumer or purchaser engaging presentations of products, information, or registration templates. As a result, purchasers may receive launchers, browsers, viewers, e-mail systems, facsimile centers, players, or interface brokers for the foregoing, if organically installed already on a workstation of a purchaser. Software may provide catalog presentations, user registration templates, communications, linkers, or engines, and the like. Operation modules and profile builders may provide information over ready links implemented by software on the medium. In certain embodiments, entertainment, games, skill tests, and the like, recorded in the medium as a tag or label may execute to engage a purchaser and provide purchaser profiling information, product purchasing information, and the like to a vendor, while providing additional product information, warranty registrations, applications, entertainment, or the like, to a purchaser.
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Citations
20 Claims
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1. An article of manufacture, comprising:
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a product displayed for sale to a retail purchaser at a retail site; a securement connecting a label to the product; the label, further comprising advertising for the product directed to the retail purchaser; the label, further comprising a computer readable medium distinct from the product; and the label, wherein the computer readable medium further comprises instructions executable by a computing device of the retail purchaser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An apparatus comprising:
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a product provided by a source; a label affixed to the product by the source; the label comprising an image containing first information visible by and identifying to a purchaser of the product at least one of the product and the source of the product; and the label further comprising a computer readable medium, distinct from the product and storing instructions executable by a computer of the purchaser of the product. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A method comprising:
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providing a product from a supplier to a vendor selling to an end user; providing a label connected to the product and displaying advertising to the end user, the advertising identifying at least one of the product, vendor, and supplier; providing the label further comprising a computer-readable medium distinct from the product and storing instructions executable by a computing device of the end user; securing the label to the product; and retailing the product from the vendor to the end user; and loading and running by the end user the executable instructions from the label on a computer of the end user. - View Dependent Claims (17, 18, 19, 20)
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Specification