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Customer activated multi-value (CAM) card

  • US 7,707,111 B2
  • Filed: 08/13/2004
  • Issued: 04/27/2010
  • Est. Priority Date: 11/17/1998
  • Status: Expired due to Term
First Claim
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1. A multi-feature device comprising:

  • at least one primary feature, wherein the at least one primary feature comprises a transaction feature; and

    at least one secondary feature, wherein the at least one secondary feature comprises a credit, debit, transaction, stored value, identification, or rewards feature, or any combination thereof;

    wherein a device holder activates the primary and secondary features subsequent to receipt of the device from an issuer, wherein further, with the transaction feature, the device holder is able to purchase goods or services, or any combination thereof, from at least one merchant, wherein further the device holder selects the primary feature for use at a merchant point-of-sale, wherein further the multi-feature device uses a one-way only transfer of information from the device to the merchant;

    wherein all information stored on the device that identifies the at least one primary and the at least one secondary feature is contained only in a magnetic strip, an embossment or visible printing on the multi-feature device, or any combination of a magnetic strip, an embossment and visible printing on the multi-feature device.

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