Methods, systems, and products for targeting media for storage to communications devices

• US 7,711,733 B2
• Filed: 02/07/2007
• Issued: 05/04/2010
• Est. Priority Date: 02/07/2007
• Status: Expired due to Fees

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Weaver, Timothy H.
• Primary Examiner(s): Le; Uyen T.
• Application Number:
  US11/703,325
• Publication Number:
  US 20080189329A1
• Time in Patent Office: 1,182 Days
• Field of Search: None
• US Class Current: 707/732
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods, devices, and products are provided for targeting media. Descriptive information is received that describes media. The descriptive information is compared to a stored set of user-defined criteria. If the descriptive information contains any criterion, then the media is stored in memory, wherein the stored media is targeted to a user'"'"'s communications device.

Claims

1. A method for targeting media to a communications device of a user, comprising:

receiving descriptive information that describes media;

comparing the descriptive information to stored user-defined criteria, the user-defined criteria comprising keywords input by a user, wherein comparing the descriptive information to the user-defined criteria comprises;

determining whether keywords of the user-defined criteria match the descriptive information of the media, wherein the descriptive information of the media is required to contain five different keyword matches to the keywords input by the user; and

determining whether specific combinations of the user-defined criteria match the descriptive information of the media;

comparing the descriptive information to the user-defined criteria further comprises;

responsive to the match being determined from comparing the descriptive information of the media to the user-defined criteria, determining whether the match should be excluded based on exclusion rules for the media;

storing the media to memory of a communications device, responsive to determining the match of descriptive information of the media and responsive to the match not being excluded; and

sending information describing;

a frequency of presentation of the stored media, a time of presentation of the stored media, a preceding content that precedes presentation of the stored media, and a subsequent content that follows presentation of the stored media.

2. A method according to claim 1, wherein the user-defined criteria being input by the user further comprises:

graphical symbols, visual symbols, pictures, and audio content.

3. A method according to claim 1, wherein receiving the descriptive information comprises receiving at least one of i) a header comprising the descriptive information and ii) a file that accompanies the media and that comprises the descriptive information.

4. A method according to claim 1, further comprising sending information describing demographic information describing the user.

5. A method according to claim 1, wherein media comprises:

movies, music, advertisements, and images.

6. A method for targeting media to a communications device of a user, comprising:

receiving descriptive information that describes media at a user'"'"'s communications device;

determining comparison matches between the descriptive information and user-defined criteria that are stored in memory of the user'"'"'s communications device, wherein the descriptive information of the media is required to contain five different keyword matches to keywords input by the user;

scoring the comparison matches based on a correlation between the descriptive information and the user-defined criteria;

storing the media when the score of the comparison matches is above a threshold; and

sending information describing;

a frequency of presentation of the stored media, a time of presentation of the stored media, a preceding content that precedes presentation of the stored media, and a subsequent content that follows presentation of the stored media.

7. A method according to claim 6, wherein receiving the descriptive information comprises receiving at least one of i) a header comprising the descriptive information and ii) a file that accompanies the media and that comprises the descriptive information.

8. A method according to claim 6, further comprising transmitting information describing demographic information describing the user.

9. A method according to claim 6, flirt her comprising transmitting storage information describing what media are stored for retrieval by the user'"'"'s communications device, wherein the transmitted storage information is adapted to be feedback to a media server providing the descriptive information for media.

10. A device for targeting media, comprising:

memory for storing a program for targeting media for storage; and

a processor, functionally coupled to the memory, the processor being responsive to computer-executable instructions contained in the program and operative to;

receive descriptive information that describes media;

compare the descriptive information to a stored set of user-defined criteria, the user-defined criteria comprising keywords input by a user, wherein comparing the descriptive information to the user-defined criteria comprises;

determining whether keywords of the user-defined criteria match the descriptive information of the media, wherein the descriptive information of the media is required to contain five different keyword matches to the keywords input by the user; and

determining whether specific combinations of the user-defined criteria match the descriptive information of the media;

comparing the descriptive information to the user-defined criteria further comprises;

responsive to the match being determined from comparing the descriptive information of the media to the user-defined criteria, determining whether the match should be excluded based on exclusion rules; and

storing the media to the memory of device, responsive to determining the match of descriptive information of the media and responsive to the match not being excluded; and

sending information describing;

a frequency of presentation of the stored media, a time of presentation of the stored media, a preceding content that precedes presentation of the stored media, and a subsequent content that follows presentation of the stored media.

11. A device according to claim 10, wherein the processor receives at least one of i) a header comprising the descriptive information and ii) a file that accompanies the media and that comprises the descriptive information.

12. A device according to claim 10, wherein the processor retrieves the stored media and inserts the stored media into an insertion point.

13. A device according to claim 10, wherein the processor sends information describing demographic information describing the user.

14. A device according to claim 10, wherein media comprises:

movies, music, advertisements, and images.

15. A device for targeting media, comprising:

memory for storing a program for targeting media for storage; and

a processor, functionally coupled to the memory, the processor being responsive to computer-executable instructions contained in the program and operative to;

receive descriptive information that describes media at a user'"'"'s communications device;

determine comparison matches between the descriptive information and user-defined criteria that are stored in memory of the user'"'"'s communications device, the user-defined criteria comprising keywords input by a user;

score the comparison matches based on a correlation between the descriptive information and the user-defined criteria, wherein the descriptive information of the media is required to contain five different keyword matches to the keywords input by the user;

store the media when the score of the comparison matches is above a threshold; and

send information describing;

a frequency of presentation of the stored media, a time of presentation of the stored media, a preceding content that precedes presentation of the stored media, and a subsequent content that follows presentation of the stored media.

16. A device according to claim 15, wherein the processor sends at least one of i) a header comprising a descriptive text and ii) a file that accompanies an advertisement and that comprises the descriptive text.

17. A device according to claim 15, wherein the processor receives information describing demographic information describing the user.

18. A device according to claim 15, wherein the processor transmits storage information describing what advertisements are stored for retrieval by the user'"'"'s communications device, wherein the transmitted storage information is adapted to be feedback to a media server providing the descriptive information for media.

19. A computer program product, tangibly embodied on a computer readable medium, the computer program product including instructions for causing a computer to execute a method for targeting media for storage on a communications device, comprising:

receiving descriptive information that describes media;

comparing the descriptive information to stored user-defined criteria, wherein comparing the descriptive information to the user-defined criteria comprises;

determining whether keywords of the user-defined criteria match the descriptive information of the media; and

determining whether specific combinations of the user-defined criteria match the descriptive information of the media;

comparing the descriptive information to the user-defined criteria further comprises;

responsive to the match being determined from comparing the descriptive information of the media to the user-defined criteria, determining whether the match should be excluded based on exclusion rules for the media;

storing the media to memory of a communications device, responsive to determining the match of descriptive information of the media and responsive to the match not being excluded; and

sending information describing;

a frequency of presentation of the stored media, a time of presentation of the stored media, a preceding content that precedes presentation of the stored media, and a subsequent content that follows presentation of the stored media.

20. A computer program product tangibly embodied on a computer readable medium, the computer program product including instructions for causing a computer to execute a method for targeting media for storage on a communications device, comprising:

receiving descriptive information that describes media at a user'"'"'s communications device;

determining comparison matches between the descriptive information and user-defined criteria that are stored in memory of the user'"'"'s communications device;

scoring the comparison matches based on a correlation between the descriptive information and the user-defined criteria;

storing the media when the score of the comparison matches is above a threshold; and

sending information describing;

a frequency of presentation of the stored media, a time of presentation of the stored media, a preceding content that precedes presentation of the stored media, and a subsequent content that follows presentation of the stored media.