Method, apparatus and system for improved content management and delivery

• US 7,712,019 B1
• Filed: 09/18/2000
• Issued: 05/04/2010
• Est. Priority Date: 01/11/1999
• Status: Active Grant

• Current Assignee: Adtracker Incorporated
• Original Assignee: Gohome Networks Incorporated
• Inventors: Roderick, Stephen C.
• Primary Examiner(s): Basehoar; Adam L
• Application Number:
  US09/664,578
• Time in Patent Office: 3,515 Days
• Field of Search: 7155011-513, 715/400, 715/28, 715205-208, 715/234, 715/255, 715/273, 715/271, 715/256, 715/249, 707/104.1, 705/28, 705/400, 705/1, 705/14, 705/10, 705/14.4, 705/14.41, 705/14.42, 705/14.16, 709/223, 709/219, 345/744
• US Class Current: 715/205
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching

Abstract

An apparatus comprising a storage medium and a communicatively coupled processor are presented. The storage medium has stored therein a plurality of executable instructions which, when executed, implement an information server which, upon receiving a request including a resource identifier for an information page that may or may not exist, constructs and issues commands to retrieve the requested information and dynamically generates instructions to create the requested information page for provision to a requesting client if the information page does not exist.

Claims

1. An apparatus for the provisioning of information pages comprising:

a storage device having stored therein a plurality of executable instructions that implements an information server, when contacted by a client device using a uniform resource locator (URL) comprising a server name of the information server immediately followed by a separator immediately followed by a pseudo resource identifier nominally identifying a resource of the information server in accordance with a URL standard, the information server interprets a first portion of the pseudo resource identifier as a product identifier identifying a product and a second portion of the pseudo resource identifier as a marketing code identifying a type of media used to disseminate the URL, the type of media being a radio medium, a television medium, or a print medium, and in response, constructs and issues one or more queries including the product identifier to retrieve information corresponding to the identified product;

dynamically generates instructions to create an associated information page for the identified product for provisioning to the client device, with at least a portion of information presented in the associated information page including an explicit reference to the type of media used to disseminate the URL, and maintains statistics for the marketing code; and

at least one processor coupled to the storage device to execute the stored executable instructions.

2. The apparatus of claim 1, wherein the product identifier is comprised of an industry standard product identifier (ISPID).

3. The apparatus of claim 2, wherein the industry standard product identifier is a multiple listing service (MLS) identifier.

4. The apparatus of claim 2, wherein the industry standard product identifier is a vehicle identification number (VIN) identifier.

5. The apparatus of claim 2, wherein the information server responds to requests for an information page comprised of the ISPID, whether the requested information page exists prior to the request or not.

6. The apparatus of claim 1, wherein the information server further includes a report function which periodically, automatically compiles and generates a marketing report based, at least in part, on the statistics.

7. The apparatus of claim 1, wherein the information server further includes a report function which on demand, automatically compiles and generates a marketing report based, at least in part, on the statistics.

8. The apparatus of claim 1 wherein the storage device has additional executable instructions that provision the created information page to the client.

9. The apparatus of claim 1, wherein said constructing and issuing of the one or more queries further includes issuing a first query of the one or more queries to a local information resource, and, in the event that the local information resource does not include the requested information, issuing a second query of the one or more queries to a remote information resource.

10. The apparatus of claim 1, wherein the type of media is the television medium or the radio medium.

11. The apparatus of claim 1, wherein the type of media is the print medium, and wherein the print medium is a buyer'"'"'s guide.

12. An article of manufacture comprising:

a recordable medium having recorded thereon a plurality of machine executable instructions implementing an information server having a plurality of functions for provisioning resource information pages, the functions including a function such that when contacted by a client device using a uniform resource locator (URL) comprising a server name of the information server immediately followed by a separator immediately followed by a pseudo resource identifier nominally identifying a resource of the information server in accordance with a URL standard, the information server is to interpret a first portion of the pseudo resource identifier as a product identifier identifying a product and a second portion of the pseudo resource identifier as a marketing code identifying a type of media used to disseminate the URL, the type of media including a radio medium, a television medium, or a print medium, and, in response, to construct and issue one or more queries to retrieve information associated with the identified product;

to dynamically generate instructions to create the associated information page for the identified product for provisioning to a client, with at least a portion of information presented in the associated information page including an explicit reference to the type of media used to disseminate the URL; and

to maintain statistics for the marketing code.

13. The article of manufacture of claim 12 further comprising a function to provision the created information page to the requesting client.

14. The article of manufacture of claim 13, wherein the product identifier is comprised of an industry standard product identifier (ISPID).

15. The article of manufacture of claim 14 wherein the information server responds to requests comprised of the ISPID for an information page whether the requested information page exists prior to the request or not.

16. The article of manufacture of claim 13, wherein the information server includes a report generation function which periodically and/or on demand automatically generates a report including the maintained statistics.

17. A method comprising:

receiving a uniform resource locator (URL) including a server name of an information server followed by a separator followed by a pseudo resource identifier nominally identifying a resource of the information server in accordance with a URL standard;

interpreting a first portion of the pseudo resource identifier as a product identifier identifying a product and a second portion of the pseudo resource identifier as a marketing code identifying a type of media used to disseminate the URL, the type of media including a radio medium, a television medium, or a print medium;

providing an information page associated with the product to a requesting client device, at least a portion of the information page including an explicit reference to the type of media used to disseminate the URL; and

maintaining statistics for the marketing code.

18. The method of claim 17, wherein said providing an information page comprises:

constructing and issuing one or more queries to receive information associated with the product; and

dynamically creating the information page.

19. The method of claim 17, wherein the product identifier includes an industry standard product identifier (ISPID).

20. The method of claim 17, wherein the type of media includes the television medium or the radio medium.

21. The method of claim 17, further comprising:

maintaining statistics for a plurality of marketing codes, including the marketing code, respectively corresponding to a plurality of types of media, including the type of media.