Brokering of information acquisition by devices in a wireless network
First Claim
1. A method of advertising comprising:
- receiving, at a consumer telecommunications device, a first part of an advertisement broadcast via a short range link from an advertiser telecommunications device;
receiving a second part of the advertisement at the consumer telecommunications device, wherein the second part of the advertisement is received from the advertiser device by the consumer device after the consumer device has screened the first part of the advertisement;
replying to the advertisement by sending a reply message including message data from the consumer telecommunications device to an advertisement broker device;
changing the message data of the reply message at the broker device to derive a changed reply message that includes at least a substantial portion of the reply message; and
communicating the changed reply message from the broker device to the advertiser telecommunications device.
2 Assignments
0 Petitions
Accused Products
Abstract
A mobile telephone of an advertiser broadcasts an advertisement over a wireless short range piconet link to a mobile telephone of a consumer. The advertisement is broadcast with a predetermined set of classification tags. The consumer phone has a filter set to accept only certain advertisements. When an advertisement of interest is received by the consumer phone it requests further details automatically via the piconet link and the advertiser phone provides the further details automatically via the piconet link. The consumer phone replies to the advertisement by sending a reply message to a broker device that changes (i.e., modifies or augments the reply message text) and communicates the changed reply message to the advertiser.
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Citations
31 Claims
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1. A method of advertising comprising:
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receiving, at a consumer telecommunications device, a first part of an advertisement broadcast via a short range link from an advertiser telecommunications device; receiving a second part of the advertisement at the consumer telecommunications device, wherein the second part of the advertisement is received from the advertiser device by the consumer device after the consumer device has screened the first part of the advertisement; replying to the advertisement by sending a reply message including message data from the consumer telecommunications device to an advertisement broker device; changing the message data of the reply message at the broker device to derive a changed reply message that includes at least a substantial portion of the reply message; and communicating the changed reply message from the broker device to the advertiser telecommunications device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A server adapted to act as an advertisement broker device contactable via wireless telecommunications with a consumer device, the server including an arrangement adapted to (a) receive one of (i) an advertisement message from an advertiser device or (ii) a reply message to an advertisement from the consumer device, and (b) forward the received message to a remote telecommunications device;
- the arrangement being adapted to modify the received message so as to ensure, at least initially, that no telecommunications address of an advertiser or replier to the advertisement is passed with the modified message that is forwarded by the server, wherein the advertisement has a first part and a second part, the second part being sent from the advertiser device to the consumer device after the consumer device has screened the first part.
- View Dependent Claims (22)
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23. A network comprising:
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an advertiser device comprising a first telecommunications device having both a short range transmitter and receiver unit, and a long range telecommunications transmitter and receiver, a memory, and a processor, the memory including an advertisement; a consumer device comprising a second telecommunications device, having;
(a) a short range, piconet transmitter and receiver unit, (b) a long range telecommunications transmitter and receiver unit, (c) a second memory, and (d) a control processor, the second memory or the control processor of the consumer device having an advertisement receiver which, in use, is capable of receiving and storing the advertisement, wherein the advertisement has a first part and a second part, and wherein the advertisement receiver is configured to receive the second part of the advertisement from the advertiser device after the consumer device has screened the first part;and an advertisement broker device contactable via wireless telecommunications with both the advertiser and consumer devices, the broker device being adapted to selectively (a) pass advertiser details to the consumer device in response to triggering, (b) pass consumer details to the advertiser device in response to triggering, and (c) block passage of at least one of (i) advertiser details to the consumer device and (ii) consumer details to the advertiser device. - View Dependent Claims (24, 25, 26, 27, 28)
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29. A network comprising:
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an advertiser device comprising a first telecommunications device having both a short range transmitter and receiver unit, and a long range telecommunications transmitter and receiver, a memory, and a processor, the memory including an advertisement; a consumer device comprising a second telecommunications device, having (a) a short range, piconet transmitter and receiver unit, (b) a long range telecommunications transmitter and receiver unit, (c) a second memory, and (d) a control processor, the second memory or the control processor of the consumer device having an advertisement receiver which, in use, is capable of receiving and storing the advertisement, wherein the advertisement has a first part and a second part, and wherein the advertisement receiver is configured to receive the second part of the advertisement from the advertiser device after the consumer device has screened the first part; and an advertisement broker device contactable via wireless telecommunications with both the advertiser and consumer devices, the broker device being adapted to selectively (a) pass consumer details to the advertiser device in response to triggering and (b) block passage of at least one of (i) advertiser details to the consumer device and (ii) consumer details to the advertiser device. - View Dependent Claims (30, 31)
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Specification