Content display monitor
DCFirst Claim
1. A method for detecting display of content by a browser, comprising:
- sending a request for a web page identified by a first universal resource locator from a content display site to a content provider server via a public computer network;
receiving an HTML file from the content provider site at the content display site, the HTML file including at least one computer executable display instruction that causes display of content associated with the HTML file and providing access to at least one computer executable monitoring instruction that causes display of the content to be detected at the content display site;
executing the at least one computer executable display instruction at the content display site to cause display of the content;
executing the at least one computer executable monitoring instruction received via the HTML file at the content display site, the at least one monitoring instruction performing monitoring responsive to an event notification passed from a host environment at the content display site to cause generation of a data signal indicating that the content was displayed; and
transmitting the data signal from the content display site to a remote site which is different from the content provider site and which did not transfer the HTML file from the content provider site to the content display site.
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Abstract
The invention can enable monitoring of the display of content by a computer system. Moreover, the invention can enable monitoring of the displayed content to produce monitoring information from which conclusions may be deduced regarding the observation of the displayed content by an observer. The invention can also enable monitoring of the display at a content display site of content that is provided by a content provider site over a network to the content display site. Additionally, the invention can enable the expeditious provision of updated and/or tailored content over a network from a content provider site to a content display site so that the content provider'"'"'s current and appropriately tailored content is always displayed at the content display site. Aspects of the invention related to transfer of content over a network are generally applicable to any type of network. However, it is contemplated that the invention can be particularly useful with a computer network, including private computer networks (e.g., America Online™) and public computer networks (e.g., the Internet). In particular, the invention can be advantageously used with computer networks or portions of computer networks over which video and/or audio content are transferred from one network site to another network site for observation, such as the World Wide Web portion of the Internet.
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Citations
14 Claims
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1. A method for detecting display of content by a browser, comprising:
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sending a request for a web page identified by a first universal resource locator from a content display site to a content provider server via a public computer network; receiving an HTML file from the content provider site at the content display site, the HTML file including at least one computer executable display instruction that causes display of content associated with the HTML file and providing access to at least one computer executable monitoring instruction that causes display of the content to be detected at the content display site; executing the at least one computer executable display instruction at the content display site to cause display of the content; executing the at least one computer executable monitoring instruction received via the HTML file at the content display site, the at least one monitoring instruction performing monitoring responsive to an event notification passed from a host environment at the content display site to cause generation of a data signal indicating that the content was displayed; and transmitting the data signal from the content display site to a remote site which is different from the content provider site and which did not transfer the HTML file from the content provider site to the content display site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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Specification