Daypart guide workflow
First Claim
1. A method implemented on a computing device by a processor configured to execute instructions that, when executed by the processor, direct the computing device to perform acts comprising:
- searching a multimedia program database for one or more multimedia programs based on;
(1) an indicated viewing period, and (2) a licensing agreement of the multimedia program;
requesting a multimedia program of the one or more multimedia programs and a corresponding ad element based on the searching of the multimedia program database, wherein the requested ad element specifies a desired format of the ad element based on a technology capability of a broadcast carousel of a multisystem operator;
receiving the requested multimedia program and the corresponding ad element for a real time distribution to a third party, wherein the received ad element complies with the desired format;
forming a plurality of daypart guides each comprising;
a template page including advertising space;
the ad element assembled into the template page;
a first navigational link from the ad element to a video storefront for a corresponding multimedia program, the video storefront including a second navigational link selectable by the third party to initiate a real time distribution of the corresponding multimedia program;
indication of a time of day; and
indication of one or more headends;
transmitting each formed daypart guide to the indicated one or more headends before the indicated time of day of any day during the viewing period;
receiving a daypart guide request from the third party;
determining which of the plurality of formed daypart guides corresponds to the daypart guide request by comparing the time of day of the daypart guide request with the indicated time of day;
polling a video delivery server for the corresponding multimedia program; and
when the polling determines that the corresponding multimedia program is resident on the video delivery server, initiating a real time distribution of the determined daypart guide to the third party from the indicated one or more headends that is associated with the third party;
wherein, a content provider indicates the indicated one or more headends, the indicated time of day, and the indicated viewing period, wherein the content provider has ownership rights in the multimedia program and the owner of the indicated one or more headends receives distribution rights in the multimedia program from the content provider.
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Accused Products
Abstract
Advertising templates, and request for corresponding multimedia programs that are available for distribution to third parties during a time period, are transmitted to content providers who respond by sending ad elements corresponding to the advertising templates. Daypart guides showing particular ad elements are designed for a particular headend and daypart. Each daypart guide is available to viewers serviced by the particular headend only during the time of day corresponding to the daypart. Viewers of the daypart guide select one of the ad elements each of which is navigationally linked to a display request page for the corresponding multimedia program from which the viewer can request to initiate a real time distribution thereof.
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Citations
38 Claims
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1. A method implemented on a computing device by a processor configured to execute instructions that, when executed by the processor, direct the computing device to perform acts comprising:
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searching a multimedia program database for one or more multimedia programs based on;
(1) an indicated viewing period, and (2) a licensing agreement of the multimedia program;requesting a multimedia program of the one or more multimedia programs and a corresponding ad element based on the searching of the multimedia program database, wherein the requested ad element specifies a desired format of the ad element based on a technology capability of a broadcast carousel of a multisystem operator; receiving the requested multimedia program and the corresponding ad element for a real time distribution to a third party, wherein the received ad element complies with the desired format; forming a plurality of daypart guides each comprising; a template page including advertising space; the ad element assembled into the template page; a first navigational link from the ad element to a video storefront for a corresponding multimedia program, the video storefront including a second navigational link selectable by the third party to initiate a real time distribution of the corresponding multimedia program; indication of a time of day; and indication of one or more headends; transmitting each formed daypart guide to the indicated one or more headends before the indicated time of day of any day during the viewing period; receiving a daypart guide request from the third party; determining which of the plurality of formed daypart guides corresponds to the daypart guide request by comparing the time of day of the daypart guide request with the indicated time of day; polling a video delivery server for the corresponding multimedia program; and when the polling determines that the corresponding multimedia program is resident on the video delivery server, initiating a real time distribution of the determined daypart guide to the third party from the indicated one or more headends that is associated with the third party; wherein, a content provider indicates the indicated one or more headends, the indicated time of day, and the indicated viewing period, wherein the content provider has ownership rights in the multimedia program and the owner of the indicated one or more headends receives distribution rights in the multimedia program from the content provider. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A method implemented on a computing device by a processor configured to execute instructions that, when executed by the processor, direct the computing device to perform acts comprising:
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transmitting from a multimedia delivery service provider to content providers; requests for multimedia programs that are available for distribution to third parties during a license period; and an ad element template that correspond to a template for a daypart guide, the ad element template specifying a desired ad element format associated with a technology capability of a broadcast carousel at a headend of a multisystem operator; receiving ad elements from the content providers; queuing the received ad elements for approval at the multisystem operator; disapproving the ad elements at the queue of the multisystem operator when a format of the ad elements is incompatible with the desired ad element format; receiving input from the content providers, the input selecting the network resource, the license period of availability, and the corresponding multimedia programs; transmitting to the selected network resource, prior to the corresponding license period of availability, data encoding the selected multimedia programs; receiving input from the content providers to form the daypart guide, the input comprising selections of; one or more ad elements assembled into the template for the daypart guide; a navigational link from each of the one or more selected ad element to a storefront web page for a corresponding selected multimedia program; and a predetermined time of day for distributing the formed daypart guide to the third parties; transmitting the formed daypart guide to the selected network resource in advance of the predetermined time of day of any day during the corresponding license period of availability of the selected multimedia programs; receiving a request for the formed daypart guide from one of the third parties during; the predetermined time of day; and the corresponding license period of availability of the selected multimedia programs; polling a video delivery server for the corresponding selected multimedia program; when the polling determines that the corresponding selected multimedia program is resident on the video delivery server, initiating a real time distribution of the formed daypart guide to the one of the third parties from the selected network resource, wherein the content providers have ownership rights in the multimedia programs and the license period is a plurality of days during which the content providers grants a distribution right to an owner of the network resource. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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Specification