×

Method and system for automated intelligent electronic advertising

  • US 7,720,828 B2
  • Filed: 06/29/2005
  • Issued: 05/18/2010
  • Est. Priority Date: 06/29/2004
  • Status: Active Grant
First Claim
Patent Images

1. A method for automatically processing electronic information messages, comprising:

  • automatically via a software module receiving an electronic information message on a network device with one or more processors via a communications network from a source network device with one or more processors;

    automatically via the software module parsing the electronic information message to identify one or more keywords in the electronic information message, wherein the identified one or more keywords include keywords include advertising keywords stored in a database, non-advertising keywords such as public interest keywords and keywords dynamically generated using information theory to decide relevant keywords;

    automatically via the software module mapping a selected single identified keyword into a plurality of related keywords, or mapping a plurality of selected identified keywords into a single keyword before submitting the one or more queries to one or more search engines;

    automatically via the software module submitting the identified one or more keywords from the network device to the one or more search engines as one or more search engine queries via the communications network, wherein the one or more search engines include one or more publicly available search engines and one or more privately available search engines;

    automatically via the software module receiving query results from the one or more search engines;

    automatically via the software module selecting one or more electronic links from the one or more query results, wherein the one or more electronic links are selected based on pre-determined conditions, wherein one of the pre-determine conditions includes fee agreements with advertisers and wherein the electronic links include electronic links for linking directly to another information site on the communications network, for initiating a static search engine query and for initiating a dynamic search engine query;

    automatically via the software module adding the one or more selected electronic links to the electronic message creating a modified electronic information message, thereby allowing additional electronic information to be accessed from the modified electronic information message based on information content of the electronic information message, wherein a same selected electronic link is added to repeating occurrences of an identified keyword and wherein different selected electronic links are added to repeating occurrences of the identified keyword.

View all claims
  • 0 Assignments
Timeline View
Assignment View
    ×
    ×