Time-multiplexing documents based on preferences or relatedness
First Claim
1. A method for time-multiplexing the display of a plurality of selected documents, comprising:
- determining time-multiplexing criteria and space-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis, the time-multiplexing criteria and the space-multiplexing criteria based on at least one of a relevance of each of the selected documents to the concept, a cost per click, or a click through rate associated with each of the selected documents;
causing the display of the plurality of selected documents on a webpage at an output device according to the time-multiplexing criteria and the space-multiplexing criteria, wherein the time-multiplexing criteria determines a sequence of the selected documents and a time duration of display for each of the selected documents in the webpage, and wherein the space multiplexing criteria determines a location for display from among a plurality of locations for each of the selected documents in the webpage and a time duration of display for each of the selected documents at the respective locations in the webpage, wherein the causing the display of the plurality of selected documents includes;
causing the display of a first document in the webpage for a first time duration determined by either the time-multiplexing or space-multiplexing criteria, wherein the first document is displayed at a first location in the webpage along with content associated with the concept;
determining a lapse of the first time duration;
causing the display of a second different document replacing the first document in the webpage at the first location based on determining the lapse of the first time duration;
determining based on the space-multiplexing or time-multiplexing criteria if the first document should be displayed at a second different location in the webpage; and
causing either the display of the first document in the webpage at the second different location or retiring of the first document based on the determining if the first document should be displayed at the second different location in the webpage.
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Accused Products
Abstract
A system and method for time-multiplexing the display of a plurality of electronic documents are provided. Time-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis is determined. The plurality of selected documents are caused to be displayed at an output device in a predetermined sequence according to the time-multiplexing criteria. The time-multiplexing criteria may be a variety of criteria related to the selected documents, the source of the selected documents, or other factors such as a relevance to a concept and one or more preferences associated with the selected documents.
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Citations
27 Claims
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1. A method for time-multiplexing the display of a plurality of selected documents, comprising:
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determining time-multiplexing criteria and space-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis, the time-multiplexing criteria and the space-multiplexing criteria based on at least one of a relevance of each of the selected documents to the concept, a cost per click, or a click through rate associated with each of the selected documents; causing the display of the plurality of selected documents on a webpage at an output device according to the time-multiplexing criteria and the space-multiplexing criteria, wherein the time-multiplexing criteria determines a sequence of the selected documents and a time duration of display for each of the selected documents in the webpage, and wherein the space multiplexing criteria determines a location for display from among a plurality of locations for each of the selected documents in the webpage and a time duration of display for each of the selected documents at the respective locations in the webpage, wherein the causing the display of the plurality of selected documents includes; causing the display of a first document in the webpage for a first time duration determined by either the time-multiplexing or space-multiplexing criteria, wherein the first document is displayed at a first location in the webpage along with content associated with the concept; determining a lapse of the first time duration; causing the display of a second different document replacing the first document in the webpage at the first location based on determining the lapse of the first time duration; determining based on the space-multiplexing or time-multiplexing criteria if the first document should be displayed at a second different location in the webpage; and causing either the display of the first document in the webpage at the second different location or retiring of the first document based on the determining if the first document should be displayed at the second different location in the webpage. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 25, 26)
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23. A system for time-multiplexing the display of a plurality of selected documents, comprising:
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a processor that determines time-multiplexing criteria and space-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis, determines a lapse of a first time duration, and also determines based on the space-multiplexing or time-multiplexing criteria if the first document should be displayed at a second different location in the webpage, the time-multiplexing criteria and the space-multiplexing criteria based on at least one of a relevance of each of the selected documents to the concept, a cost per click or a click through rate associated with each of the selected documents; and an output module that causes the display of the plurality of selected documents on a webpage at an output device according to the time-multiplexing criteria and the space-multiplexing criteria, wherein the time-multiplexing criteria determines a sequence of the selected documents and a time duration of display for each of the selected documents in the webpage, and wherein the space multiplexing criteria determines a location for display from among a plurality of locations for each of the selected documents in the webpage and a time duration of display for each of the selected documents at the respective locations in the webpage, wherein the output module causes the display of a first document in the webpage for the first time duration determined by either the time-multiplexing criteria or space-multiplexing criteria, wherein the first document is displayed at a first location in the webpage along with content associated with the concept, and wherein the output module causes the display of a second different document replacing the first document in the webpage at the first location based on determining the lapse of the first time duration, and causes either the display of the first document in the webpage at the second different location or retiring of the first document based on the determining if the first document should be displayed at a second different location in the webpage.
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24. A method for providing a plurality of selected advertisements in a composite document, comprising:
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receiving two or more advertisements; receiving one or more bids and preferences associated with the advertisements; associating each of the advertisements with one or more keywords; receiving a request for a document related to a concept; selecting the plurality of advertisements from the two or more advertisements based on a relevance of each of the plurality of advertisements to the concept; determining time-multiplexing criteria and space-multiplexing criteria for displaying the plurality of selected advertisements on a time-multiplexed basis in a webpage, the time-multiplexing criteria and the space-multiplexing criteria being based on at least one of a relevance of each of the selected advertisements to the concept, a cost per click, or a click through rate associated with each of the selected advertisements; in response to the request, causing the plurality of selected advertisements to be displayed according to the time-multiplexing criteria and the space-multiplexing criteria in a webpage at a user display device, wherein the time-multiplexing criteria determines a sequence of the selected documents and a time duration of display for each of the selected advertisements in the webpage, and wherein the space multiplexing criteria determines a location for display from among a plurality of locations for of each of the selected advertisements in the webpage and a time duration of display for each of the selected documents at the respective locations in the webpage, wherein the causing the plurality of selected advertisements to be displayed includes; causing the display of a first advertisement in the webpage for a first time duration determined by either the time-multiplexing criteria or space-multiplexing criteria, wherein the first advertisement is displayed at a first location in the webpage along with content associated with the concept; determining a lapse of the first time duration; causing the display of a second different advertisement replacing the first advertisement in the webpage at the first location based on determining the lapse in the first time duration; determining based on the space-multiplexing or time-multiplexing criteria if the first advertisement should be displayed at a second different location in the webpage; and causing either the display of the first advertisement in the webpage at the second different location or retiring of the first advertisement based on the determining if the first advertisement should be displayed at the second different location in the webpage.
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27. A method for time-multiplexing the display of a plurality of selected documents, comprising:
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determining space-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis, the space-multiplexing criteria based on at least one of a relevance of each of the selected documents to the concept, a cost per click, or a click through rate associated with each of the selected documents; and causing the display of the plurality of selected documents on a webpage at an output device according to the space-multiplexing criteria, wherein the space multiplexing criteria determines a location for display from among a plurality of locations for each of the selected documents at the output device in the webpage and a time duration of display for each of the selected documents at the respective locations in the webpage, wherein the causing the display of the plurality of selected documents includes; causing the display of a first document in the webpage for a first time duration, wherein the first document is displayed at a first location in the webpage along with content associated with the concept; determining a lapse of the first time duration; and determining based on the space-multiplexing criteria if the first document should be displayed at a second different location in the webpage; and causing either the display of the first document in the webpage at the second different location or retiring of the first document based on determining if the first document should be displayed at the second different location in the webpage.
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Specification