Location dependent commercial messaging

• US 7,729,709 B1
• Filed: 07/10/2006
• Issued: 06/01/2010
• Est. Priority Date: 07/10/2006
• Status: Active Grant

• Current Assignee: Loeb Enterprises, LLC
• Original Assignee: Loeb Enterprises, LLC
• Inventors: Loeb, Michael R., McCabe, Edward J
• Primary Examiner(s): Corsaro, Nick
• Assistant Examiner(s): Lebassi, Amanuel
• Application Number:
  US11/483,932
• Time in Patent Office: 1,422 Days
• Field of Search: 455/2.01, 455/456.3
• US Class Current: 455/456.3
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information

Abstract

A system and method is disclosed for promoting offered products and services to a plurality of mobile device users. The method generally comprises the steps of generating at least one general broadcast message directed to commercial offers of at least one provider (i.e., retailer) of the offered products and services. The general broadcast message is preferably broadcast from a central server over a prescribed geographic area. Responses from end users to the broadcast message are monitored at the central server to create profile information of the responding users for use in qualifying business relationships with the providers of said products and services. The responses may be further utilized to construct a market directed to inducing the providers of the offered products and services to purchase broadcast message blocks for future promotions. Establishment of such a market includes the establishment of pricing criteria based on user response rate statistics.

Claims

1. A method for promoting offered products and services from a plurality of product providers/services to a plurality of mobile device users operating mobile devices having location determination capabilities, the method comprising:

I. during a registration stage;

registering said plurality of mobile device users at a central server, wherein said registration comprises;

(i) said mobile device users providing personal profile data to enable the creation and selection of commercial offers by providers of products and services for distribution to those mobile device users interested in receiving such offers,

(ii) said mobile device users electing to receive broadcast messages including commercial offers from said providers of products and services on said mobile device user'"'"'s mobile devices upon entering a prescribed region,

II. during an operational stage;

a) selecting said prescribed region by at least one product/service provider desiring to transmit a broadcast message including a commercial offer of the at least one product/service provider, wherein said prescribed region is defined as a prescribed distance from a geographic location selected by the product/service provider,

b) periodically polling said prescribed region from the central server located outside of said prescribed region, to determine if one of said registered mobile device users has entered said region,

c) transmitting said broadcast message from the central server situated outside of said region to a plurality of mobile device users who enter said region and who have elected to receive broadcast messages including commercial offers from said product/service providers,

d) monitoring at the central server, responses to the transmitted broadcast message including said commercial offer from those mobile device users responding to the transmitted broadcast message, thereby allowing for a more refined understanding of the responding users personal preferences

e) storing the monitored responses to the transmitted broadcast message, received at the central server in a data repository communicatively coupled to the central server, and

f) using said stored responses to create more refined commercial offers from product/service providers.

2. The method of claim 1, further comprising storing the monitored responses in a data repository at the central server.

3. The method of claim 1, further comprising a user analyzing the at least one general broadcast message to identify a preferred message type.

4. The method of claim 1, further comprising the user indicating a desire to participate in the reception of the at least one general broadcast message prior to said transmitting step.

5. The method of claim 4, wherein the user indication of a desire to participate in the reception of the receiving the at least one general broadcast message is provided in accordance with a registration process performed prior to said transmitting step.

6. The method of claim 5, wherein a registered user receives the at least one general broadcast message in dependence upon one or more pre-conditions selected from the group comprising:

receiving the at least one general broadcast message at particular times of the day, receiving the at least one general broadcast message on particular days of the week, and receiving the at least one general broadcast message upon the user entering the at least one prescribed geographic location.

7. The method of claim 5, wherein said registration process further comprises collecting profile information about the registered user.

8. The method of claim 7, further comprising the step of periodically transmitting supplementary user surveys to the registered user to supplement the profile information collected during registration.

9. The method of claim 8, wherein the initial and supplemental profile information is used to qualify business relationships with providers of said products and services.

10. The method of claim 1, wherein said monitoring step further comprises:

generating reference data from said monitored responses to define a response level from a plurality of registered users to the at least one general broadcast message,

establishing pricing criteria directed to sales rates for transmitting future general text messages based on said generated reference data, and

utilizing said pricing criteria to establish a market directed to the promotion of future sales of general broadcast messages to said providers of said offered products and services.

11. The method of claim 9, wherein said established market makes available said established pricing criteria to said providers of said offered products and services over a network.

12. The method of claim 10, wherein said network is selected from the group comprising:

the Internet, and a local area network (LAN).

13. A computer readable medium having program instructions stored thereto for implementing the method claimed in claim 1 when executed in a digital processing device.

14. A method for promoting offered products and services to a plurality of mobile device users, the method comprising:

registering said plurality of mobile device users at a central server, wherein said registration comprises;

receiving personal profile data from said mobile device users to enable the creation and selection of commercial offers by providers of products and services for distribution to those mobile device users interested in receiving such offers,

electing by said mobile device users to receive broadcast messages including commercial offers from said providers of products and services on said mobile device user'"'"'s mobile devices upon entering a prescribed region,

selecting said prescribed region by at least one product/service provider desiring to transmit a broadcast message including a commercial offer of the at least one product/service provider, wherein said prescribed region is defined as a prescribed distance from a geographic location selected by the product/service provider,

periodically polling from the central server, said region to determine if one of said registered mobile device users has entered said region, wherein said central server is located outside of said region,

transmitting said broadcast message from the central server situated outside of said region to a plurality of mobile device users who enter said region and who have elected to receive broadcast messages including commercial offers from product/service providers,

monitoring at the central server, responses to the transmitted broadcast message including said commercial offer from those mobile device users responding to the transmitted broadcast message, thereby allowing for a more refined understanding of the responding users personal preferences, and

storing the responses to the transmitted broadcast message, received at the central server, in a data repository communicatively coupled to the central server, and

using said stored responses to create more refined commercial offers from product/service providers.

15. The method of claim 14, further comprising means for storing the monitored responses in a data repository at the central server.

16. The method of claim 14, further comprising a user analyzing the at least one general broadcast message to identify a preferred message type.

17. The method of claim 14, further comprising the user indicating a desire to participate in the reception of the at least one general broadcast message prior to said means for transmitting step.

18. The method of claim 17, wherein the user indication of a desire to participate in the reception of the receiving the at least one general broadcast message is provided in accordance with a registration process performed prior to said means for transmitting step.

19. The method of claim 18, wherein a registered user receives the at least one general broadcast message in dependence upon one or more pre-conditions selected from the group comprising:

receiving the at least one general broadcast message at particular times of the day, receiving the at least one general broadcast message on particular days of the week, and receiving the at least one general broadcast message upon the user entering a pre-defined geographic location.

20. A system for promoting offered products and/or services to a plurality of mobile device users, the system comprising:

a central server, configured to;

receive information from a product/service provider including at least a prescribed region over which the product/service provider desires to transmit a broadcast message including a commercial offer of the at least one product/service provider, wherein said prescribed region is defined as a prescribed distance from a geographic location selected by the product/service provider,

periodically poll said prescribed region to determine if a registered mobile device user has entered said prescribed region, wherein said central server is located outside of said prescribed region,

transmitting said broadcast message to a plurality of mobile device users who enter said prescribed region and who have elected to receive broadcast messages including commercial offers from product/service providers,

monitor responses to the transmitted broadcast message including said commercial offer from those mobile device users responding to the transmitted broadcast message, thereby allowing for a more refined understanding of the responding users personal preferences

store the monitored responses to the transmitted broadcast message in a data repository communicatively coupled to the central server, and

use said stored responses to create more refined commercial offers from the product/service providers.