Remote module incorporation into a container document

• US 7,730,082 B2
• Filed: 12/12/2005
• Issued: 06/01/2010
• Est. Priority Date: 12/12/2005
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Goldberg, Steven L., Gray, Jessica Lynn, Sah, Adam, Rohrs, Christopher H., Parker, Dylan
• Primary Examiner(s): Fleurantin; Jean B
• Application Number:
  US11/298,930
• Publication Number:
  US 20070136320A1
• Time in Patent Office: 1,632 Days
• Field of Search: 707 1- 10, 707100-1041, 707200-206, 709201-222
• US Class Current: 707/770
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for serving content in a container document. The system comprises a container server that identifies one or more modules for use with a container document, receives a module specification from a remote server, and serves the container document including module data based on the module specification. The module specification comprises a content element and one or more optional preference elements that enable the container server to provide preferences to the module.

Claims

1. A system comprising:

a container server, including a processor and a storage device, wherein the storage device includes instructions that, when executed by the processor, cause the processor to;

identify a plurality of modules selectively designated for inclusion in a container document associated with the user, wherein each of the identified modules is associated with a remote server, the container document defining an organization for a presentation of content associated with the plurality of modules in a container document display, wherein for each module a portion of the container document display is allocated for the presentation of content corresponding to the module;

transmit requests to the remote servers to retrieve module data for use in generating content for the plurality of modules;

receive module data for each of the plurality of modules in response to the requests to the remote servers, the received module data for each module including computer-executable instructions adapted for execution by a remote browser client to render content for the module for presentation in the container document display, the computer-executable instructions generated according to one or more parameters defined by the container document; and

serve the container document with module data of the plurality of modules to the remote browser client.

2. The system of claim 1 wherein module data is generated in accordance with a module specification.

3. The system of claim 2 wherein the module specification provides code to generate data for the module.

4. The system of claim 2 wherein the module specification comprises a markup language document.

5. The system of claim 4 wherein the markup language document comprises an XML document.

6. The system of claim 4 wherein the markup language document comprises an HTML file.

7. The system of claim 2 wherein the module specification is embedded within other data.

8. The system of claim 7 wherein the other data comprises a web page.

9. The system of claim 2 wherein the module specification has been altered within other data.

10. The system of claim 9 wherein the module specification has been escaped within other data.

11. The system of claim 9 wherein the module specification XML-based coding has been modified within other data.

12. The system of claim 9 wherein the alteration is detected by the container server.

13. The system of claim 12 wherein the container server generates the module specification to its intended form.

14. The system of claim 12 wherein the alteration is an escaping of XML-based code and the container server unescapes the XML-based code.

15. The system of claim 2 wherein the module specification further comprises one or more preference elements, wherein module data generated based on the module specification renders content based on the one or more preference elements.

16. The system of claim 15 wherein at least one of the preference elements relates to a characteristic of the user.

17. The system of claim 15 wherein the preference elements are based on preference data submitted by a user.

18. The system of claim 1 wherein the container server identifies modules based on a module specification location reference associated with the container document.

19. The system of claim 18 wherein the module location reference comprises a URL.

20. The system of claim 1 wherein the remote server and container server connect over the Internet.

21. The system of claim 1 wherein the container document comprises a web page.

22. The system of claim 1 wherein the container document comprises a personalized home page of a user.

23. The system of claim 1 wherein the container document comprises a portion of a web page.

24. The system of claim 1 wherein the container document comprises a toolbar element.

25. The system of claim 1 wherein the container document comprises a word processing document.

26. The system of claim 1 wherein the container document comprises a document that interprets markup language.

27. The system of claim 1 wherein the container document displays the module data inline.

28. The system of claim 1 wherein the container document displays the module data in an IFRAME.

29. The system of claim 1 further comprising an analysis server that analyses the module.

30. The system of claim 29 wherein the analysis server determines that the module is disapproved and presents the module in an IFRAME.

31. The system of claim 29 wherein the analysis server compares the module with disapproved module data.

32. The system of claim 29 wherein the analysis server analyses the module prior to use of the module with the container document.

33. The system of claim 29 wherein the analysis is performed when the container server opens the container document.

34. The system of claim 1 wherein the module specification includes a digital signature.

35. The system of claim 1 wherein the container server displays the module data inline based on the digital signature.

36. The system of claim 1 wherein the module specification includes a token.

37. The system of claim 36 wherein the container server displays the module data inline based on the token.

38. The system of claim 36 wherein the token includes a time element.

39. The system of claim 1 wherein the container document comprises an interactive media device display.

40. The system of claim 1 wherein the container document comprises a system that displays television content.

41. The system of claim 1 wherein the container document comprises a system that enables telephony communication.

42. The system of claim 1 wherein the container server is remote from a module server that obtains the module specification and provides module data to the container server.

43. The system of claim 1 wherein the container server delivers the container document to a second remote server.

44. The system of claim 43 wherein the second remote server comprises a web server serving the container document to a web user.

45. The system of claim 1 further comprising a ranking module that ranks modules.

46. The system of claim 45 wherein the ranking module provides rankings provided by users.

47. The system of claim 45 wherein the ranking module provides rankings provided by editors.

48. The system of claim 1 further comprising a feedback module that collects feedback regarding modules.

49. The system of claim 48 wherein the feedback is displayed to users.

50. The system of claim 48 wherein the feedback is used by a ranking module to rank modules.

51. A system comprising:

container server means for identifying a plurality of modules selectively designated for inclusion in a container document associated with a user, wherein each of the identified modules is associated with a remote server including a processor and storage device, and transmitting requests to the remote servers to retrieve module data for use in generating content for the plurality of modules, the container document defining an organization for a presentation of content associated with the plurality of modules in a container document display, wherein for each module a portion of the container document display is allocated for the presentation of content corresponding to the module;

module server means for receiving at least one module specification from a remote server and providing module data to the container server based on the at least one module specification, wherein the module data includes computer-executable instructions adapted for execution by a remote browser client to render content for the module for presentation in the container document display, the computer-executable instructions generated according to one or more parameters defined by the container document; and

wherein the container server means serves the container document with module data to the remote browser client.

52. A computer-implemented method comprising:

identifying by operation of a computer a plurality of modules selectively designated for inclusion in a container document associated with a user, wherein each of the identified modules is associated with a remote server, the container document defining an organization for a presentation of content associated with the plurality of modules in a container document display, wherein for each module a portion of the container document display is allocated for the presentation of content corresponding to the module;

transmitting requests to the remote servers to retrieve module data for use in generating content for the plurality of modules;

receiving, into memory, module data for each of the plurality of modules in response to the requests to the remote servers, the received module data for each module including computer-executable instructions adapted for execution by a remote browser client to render content for the module for presentation in the container document display, the computer-executable instructions generated according to one or more parameters defined by the container document; and

serving the container document with module data of the plurality of modules to the remote browser client.