System and method for obtaining information relating to an item of commerce using a portable imaging device

• US 7,734,729 B2
• Filed: 12/31/2003
• Issued: 06/08/2010
• Est. Priority Date: 12/31/2003
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Du, Kavin, Nankov, Milen
• Primary Examiner(s): Serrao; Ranodhi N
• Application Number:
  US10/749,473
• Publication Number:
  US 20050198095A1
• Time in Patent Office: 2,351 Days
• Field of Search: 709/200, 709/203, 709/219, 705/26, 705/27, 707/10
• US Class Current: 709/219
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A method, system, and apparatus are provided for allowing users to readily obtain information associated with a selected item from a remote location. More specifically, a user at the location of the first entity operates a portable imaging device to capture an image of identifying data, such as a barcode, that identifies a selected item. The captured image is then communicated to a server operated by a second entity that is different than the first entity to obtain item information (e.g., price, availability, etc.) associated with the selected item. The item information is communicated back to the portable imaging device for display to the user while the user remains at the location of the first entity. In other embodiments, the information extracted from the captured image may also be used to forecast future purchasing activity for the selected item.

Claims

1. A computer-implemented method for communicating information regarding a selected item to a user present at a location of a first retail entity from a second retail entity different from the first retail entity, wherein the selected item is available for purchase at the second retail entity, the method comprising:

while the user remains present at the location of the first retail entity, one or more processing components of a computer system operated by the second retail entity;

receiving an image from an imaging device of the user, wherein the image contains multiple instances of identifying data associated with the selected item;

for each of the multiple instances of identifying data, extracting the identifying data from the image using a data recognition procedure that produces an output;

comparing the output of each of the data recognition procedures to corroborate the identification of the selected item that is obtained from each instance of the identifying data;

determining whether the data recognition procedures output identifying data that is corroborated and based on that determination, when the identifying data is not corroborated, determining a quality of the output of each of the data recognition procedures and using identifying data of a higher quality output to obtain item information associated with the selected item, otherwise using the corroborated identifying data to obtain item information associated with the selected item;

communicating the item information directly from a server of the second retail entity to the imaging device of the user; and

storing at least one of the instances of identifying data as profile information in a database associated with the user, wherein the profile information is used to anticipate the user'"'"'s purchasing interests and provide one or more targeted offers to the user to purchase an item based on the user'"'"'s anticipated purchasing interests.

2. The method of claim 1, further comprising formatting the item information for output on a visual display of the imaging device when the item information is communicated from the second retail entity to the imaging device.

3. The method of claim 1, further comprising formatting the item information for output on an audio speaker of the imaging device when the item information is communicated from the second retail entity to the imaging device.

4. The method of claim 1, wherein the imaging device is a digital camera capable of communicating the image containing the identifying data.

5. The method of claim 1, wherein the imaging device is a mobile telephone having a component for capturing an image containing the identifying data.

6. The method of claim 1, wherein the imaging device is a portable computing device having a component for capturing an image containing the identifying data.

7. The method of claim 1, wherein the method further comprises:

compiling historical data based on a number of times an image has been received from different imaging devices, said image containing identifying data associated with the selected item;

using the historical data to estimate consumer demand for the selected item; and

generating a report that forecasts future purchasing activity for the selected item based on the estimated consumer demand.

8. The method of claim 1, wherein the item information comprises rating information for the selected item associated with the identifying data.

9. The method of claim 1, wherein the item information comprises price information for the selected item associated with the identifying data.

10. The method of claim 1, wherein at least one instance of the identifying data comprises a universal product code and another instance of the identifying data comprises text.

11. The method of claim 1, further comprising polling the user to determine the correct identifying data for the selected item if the output of the data recognition procedures results in conflicting identifying data.

12. The method of claim 1, wherein if the data recognition procedures output conflicting identifying data, the method further comprises obtaining item information for all of the items identified by the output of the data recognition procedures.

13. A computer system for communicating information regarding a selected item to a user present at a location of a first retail entity, wherein the system comprises a server operated by a second retail entity that is different than the first retail entity and the selected item is available for purchase at the second retail entity, the server being in communication with an imaging device of the user that is configured to capture an image of identifying data associated with the selected item, the server comprising:

a subsystem configured to receive an image from the imaging device of the user, wherein the image contains multiple instances of identifying data associated with the selected item;

a subsystem configured to extract the identifying data from each of the multiple instances in the image using a data recognition procedure that operates on an instance of the identifying data and produces an output;

a subsystem configured to compare the output of each of the data recognition procedures to corroborate the identification of the selected item that is obtained from each instance of the identifying data;

a subsystem configured to obtain item information associated with the selected item by using the corroborated identifying data when the data recognition procedures output identifying data that is corroborated, and otherwise obtaining the item information by determining a quality of the output of each of the data recognition procedures and based on the output having a higher quality, using the identifying data of the higher quality output to obtain the item information, wherein the item information is obtained from at least one resource;

a subsystem configured to communicate the item information directly to the imaging device of the user while the user remains present at the location of the first retail entity; and

a subsystem with a storage database configured to store at least one of the instances of identifying data as profile information associated with the user, wherein the profile information is used to anticipate the user'"'"'s purchasing interests and provide one or more targeted offers to the user to purchase an item based on the user'"'"'s anticipated purchasing interests,

wherein each of the subsystems of the server operate using a processor in communication with a memory unit of the server.

14. The system of claim 13, wherein the resource is a Web service providing information related to the selected item.

15. The system of claim 13, wherein the resource is a database storing information related to the selected item.

16. The system of claim 13, wherein the server subsystem that communicates the item information is further configured to communicate the item information in a format that enables generation of an audible signal through a speaker.

17. The system of claim 13, wherein the server subsystem that communicates the item information is further configured to communicate the item information in a format that enables generation of a visual output on a display.

18. The system of claim 13, wherein the server further comprises a subsystem configured to compile historical data based on a frequency of receipt of images from different imaging devices, said images containing identifying data associated with the selected item, and generate a report that forecasts future purchasing activity for the item based on the estimated consumer demand.

19. The system of claim 13, wherein the item information comprises rating information for the selected item associated with the identifying data.

20. The system of claim 13, wherein the item information comprises price information for the selected item associated with the identifying data.

21. The system of claim 13, wherein at least one instance of the identifying data comprises a universal product code and another instance of the identifying data comprises text.

22. The system of claim 13, wherein the server operated by the second retail entity is at a location remote from the location of the first retail entity.

23. A tangible computer-readable storage medium having a computer-executable component for communicating item information for a selected item to a user present at a location of a first retail entity, wherein the selected item is available for purchase at a second retail entity that is different than the first retail entity, and wherein the computer-executable component is executed by a server of the second retail entity and communicates the item information by:

receiving an image from an imaging device of the user, said image containing multiple instances of identifying data associated with the selected item;

for each of the multiple instances of identifying data, extracting the identifying data from the image using a data recognition procedure that produces an output;

comparing the output of each of the data recognition procedures to corroborate the identification of the selected item that is obtained from each instance of the identifying data;

determining whether the data recognition procedures output identifying data that is corroborated and based on that determination, when the identifying data is not corroborated, determining a quality of the output of each of the data recognition procedures and using identifying data of a higher quality output to obtain item information associated with the selected item, otherwise using the corroborated identifying data to obtain item information associated with the selected item;

communicating the item information directly from the server to the imaging device of the user while the user remains present at the location of the first retail entity; and

storing at least one of the instances of identifying data as profile information in a database associated with the user, wherein the profile information is used to anticipate the user'"'"'s purchasing interests and provide one or more targeted offers to the user to purchase an item based on the user'"'"'s anticipated purchasing interests.

24. The computer-readable storage medium of claim 23, wherein the computer-executable component communicates the item information in a format that enables an audible output of the item information through a speaker.

25. The computer-readable storage medium of claim 23, wherein the computer-executable component communicates the item information in a format that enables a visual output of the item information on a display.

26. The computer-readable storage medium of claim 23, further comprising a computer-executable component for generating a forecast report, said computer-executable component generating the forecast report by:

compiling historical data based on a frequency of receipt of images from different imaging devices, said images containing identifying data associated with the selected item;

using the historical data to estimate consumer demand for the item; and

generating a report that forecasts future purchasing activity for the item based on the estimated consumer demand.

27. The computer-readable storage medium of claim 23, wherein the item information comprises rating information for the selected item associated with the identifying data.

28. The computer-readable storage medium of claim 23, wherein the item information comprises price information for the selected item associated with the identifying data.

29. The computer-readable storage medium of claim 23, wherein at least one instance of the identifying data comprises a universal product code and another instance of the identifying data comprises text.

30. The computer-readable storage medium of claim 29, wherein extracting identifying data associated with the selected item from the image includes processing the universal product code with a UPC recognition program to produce a first output and processing the text with an optical character recognition program to produce a second output.

31. An integrated portable apparatus for obtaining item information for a selected item available for purchase at a location of a first retail entity, the apparatus comprising:

an input device configured to capture an image that contains multiple instances of identifying data associated with the selected item;

an output device for outputting item information for the selected item as obtained from a second retail entity that is different than the first retail entity;

a tangible storage medium for storing said identifying data and program instructions for processing the image; and

a computer processor communicatively coupled to the input device, the output device, and the storage medium, for executing the program instructions that process the image by;

for each of the multiple instances of identifying data, extracting the identifying data from the image using a data recognition procedure that produces an output;

comparing the output of each of the data recognition procedures to corroborate the identification of the selected item that is obtained from each instance of the identifying data;

determining whether the data recognition procedures output identifying data that is corroborated and based on that determination, when the identifying data is not corroborated, determining a quality of the output of each of the data recognition procedures and outputting identifying data of a higher quality output on the output device to allow the user to review and edit the identifying data before the identifying data is communicated to a server operated by the second retail entity, otherwise outputting the corroborated identifying data on the output device to allow the user to review and edit the identifying data before the identifying data is communicated to the server operated by the second retail entity;

communicating the identifying data to the server operated by the second retail entity, wherein the selected item is available for purchase from the second retail entity;

storing at least one of the instances of identifying data as profile information in a database associated with the user, wherein the profile information is used to anticipate the user'"'"'s purchasing interests and provide one or more targeted offers to the user to purchase an item based on the user'"'"'s anticipated purchasing interests;

receiving, from the server of the second retail entity, item information for the selected item identified by the identifying data obtained from the image; and

outputting the item information on the output device, wherein the output device communicates the item information to a user while the user remains at the location of the first retail entity.

32. The apparatus of claim 31, wherein at least one instance of the identifying data is barcode data and the computer processor extracts the barcode data by executing a barcode recognition program that operates on the image.

33. The apparatus of claim 31, wherein at least one instance of the identifying data is text data and the computer processor extracts the text data by executing an optical character recognition program that operates on the image.

34. The apparatus of claim 31, wherein the computer processor communicates the image to the server operated by the second retail entity at a location remote from the first retail entity for the server to extract the identifying data from the image.

35. The apparatus of claim 31, wherein the item information for the selected item is obtained by retrieving item information from a database maintained on behalf of the second retail entity, wherein the item information corresponds to the identifying data for the selected item.