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System and method for providing automobile marketing research information

  • US 7,739,142 B2
  • Filed: 05/17/2004
  • Issued: 06/15/2010
  • Est. Priority Date: 05/17/2004
  • Status: Expired due to Fees
First Claim
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1. A computer implemented method of generating information on peoples'"'"' interest in different types of automobiles, the method comprising:

  • monitoring, using a server, computer user navigation of a multiplicity of users to identify indications of interest in specific automobile models by such monitored users;

    producing, using the server, affinity data that indicate measures of respective paired associations between respective pairs of specific automobile models based upon at least a prescribed number of monitored users having indicated interest in the respective pairs of specific automobile models, wherein the affinity data includes a first measure of paired association of a first specific automobile model to a second specific automobile model and a second measure of paired association of the second specific automobile model to the first specific automobile model;

    monitoring, using the server, computer user searches of a multiplicity of users to identify categories of information of interest to the monitored users;

    correlating, using the server, categories of information with identified indications of interest in specific automobile models;

    obtaining, using the server, demographic information concerning the multiplicity of monitored users;

    correlating, using the server, demographic information with identified indications of interest in specific automobile models;

    receiving, using the server, a user request for market information about at least one automobile model identified by a user making the request;

    using the affinity data, by the server, to generate a measure of paired association between the at least one user identified automobile model and at least one other automobile model;

    using the correlated categories, by the server, to identify at least one category correlated with the at least one user identified automobile model; and

    using the correlated demographic information, by the server, to identify demographic information correlated with the at least one user identified automobile model.

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