Method and system for identifying information relevant to content

• US 7,739,295 B1
• Filed: 06/20/2003
• Issued: 06/15/2010
• Est. Priority Date: 06/20/2003
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Frederick, Robert, Agrawal, Ashish
• Primary Examiner(s): Woo; Isaac M
• Assistant Examiner(s): Ahluwalia; Navneet K
• Application Number:
  US10/601,013
• Time in Patent Office: 2,552 Days
• Field of Search: 707 1- 10, 707100-1041, 707200-205, 707/999, 705 26- 27
• US Class Current: 707/768
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

A method and system for identifying information to be associated with content of a display page. The system provides a web service through which associates of a vendor can request and receive information such as product data to be displayed on the associate'"'"'s display pages. The system may receive from an associate'"'"'s computer a request for product data that may include content derived from a web page on which the product is to be displayed. Upon receiving the request, the system identifies a query based on popularity of the query among users, executes the query, and provides an associate with information relating to the results of the executed query.

Claims

1. A computer-based method performed in a computer system for identifying a product relating to a web page configured to be displayed through a first web site, the method comprising:

storing in the computer system a plurality of previously submitted queries submitted through a second web site by users of the second web site, said second website associated with a vendor that offers products for consumption, each of the previously submitted queries having a popularity value stored in the computer system;

receiving at the computer system a request for product information from an associate of the vendor, said request including content derived from the web page;

identifying at the computer system previously submitted queries that match at least a portion of the content derived from the web page, the identified previously submitted queries from the plurality of previously submitted queries;

selecting at the computer system an identified previously submitted query based at least in part on the popularity value of the identified previously submitted query;

submitting from the computer system the selected previously submitted query to a product search engine to identify a product, based at least in part on experience-based relevance of the product to the selected previously submitted query, said experience-based relevance based at least in part on interactions of users with results of queries similar to the selected previously submitted query, that is related to the content; and

providing from the computer system information about the identified product to be displayed on the web page through the first web site.

2. The method of claim 1 including selecting product data for the identified product.

3. The method of claim 1 wherein the content is an article of the web page.

4. The method of claim 1 wherein the content is a headline of the web page.

5. The method of claim 1 wherein the web page represents a web log.

6. The method of claim 1 wherein the web page contains an instant messaging message.

7. The method of claim 1 wherein the content is derived from information provided by an associate of a vendor web site that sells products.

8. The method of claim 7 wherein the associate is compensated based at least in part on a user purchase of the identified product.

9. A computer-based method performed in a computer system for providing information about a product to be associated with content from a first system, the method comprising:

storing in the computer system a plurality of previously-submitted queries submitted to a second system, said second system associated with an associate vendor, each previously submitted query having a popularity of submission value stored in the computer system;

receiving at the computer system a request for product information, said request including content information derived from the content;

identifying at the computer system, based at least in part on the content information, a previously submitted query from the plurality of previously submitted queries based at least in part on a relevance of the previously submitted query to the content and the popularity of submission value of the previously submitted query;

submitting from the computer system the identified previously submitted query to select a product, based at least in part on experience-based relevance of the product to the identified previously submitted query, said experience-based relevance based at least in part on interactions of users with results of queries similar to the identified previously submitted query, that matches the identified previously submitted query as the product to be associated with the content; and

providing from the computer system information about the selected product to be associated with the content through the first system.

10. The method of claim 9 wherein the relevance of the previously submitted query to the content is based at least in part on matching phrases in the content to the previously submitted query.

11. The method of claim 9 wherein identifying the previously submitted query involves selecting a relevant previously submitted query that is most popular.

12. The method of claim 9 wherein the selecting of a product includes:

identifying products that match the identified previously submitted query;

ranking the identified products based at least in part on the experience of users who accessed results of similar queries; and

selecting a high-ranking product as the product that matches the identified previously submitted query.

13. The method of claim 9 wherein the content is related to an article.

14. The method of claim 13 wherein the content is a headline of the article.

15. The method of claim 13 wherein the content is a body of the article.

16. The method of claim 13 wherein the content is a portion of a body of the article.

17. The method of claim 9 wherein the content is a web log.

18. The method of claim 9 wherein the content is an instant messaging message.

19. The method of claim 9 wherein the content is a portion of a dynamically generated web page.

20. The method of claim 9 wherein the content is provided by an associate of a vendor web site that sells products.

21. The method of claim 20 including providing to the associate an advertisement for the selected product.

22. The method of claim 21 wherein the associate is compensated based at least in part on a user purchase of the selected product.

23. A method in a computer system for providing information relating to content of a first web page, the method comprising:

receiving a request to view the content from a visitor of the first web page;

sending at least a portion of the content to a web service associated with a vendor that offers products for consumption, the web service for storing a plurality of previously submitted queries, for identifying, based at least in part on a popularity value stored for the plurality of previously submitted queries, a previously submitted query from the plurality of previously submitted queries that is related to the sent content, and for selecting a product of said products, based at least in part on experience-based relevance of the product to the identified previously submitted query, said experience-based relevance based at least in part on interactions of users with results of queries similar to the identified previously submitted query, that matches the identified previously submitted query as the product to be associated with the content;

receiving information relating to the product associated with the content; and

concurrently displaying the content and the received information to the visitor of the first web page.

24. The method of claim 23 wherein the identifying of a previously submitted query is based at least in part on popularity of the query.

25. The method of claim 23 wherein the received information is product data.

26. The method of claim 23 wherein the received information is an advertisement.

27. The method of claim 23 wherein the web service is provided by a vendor and the content is provided by an associate of the vendor.

28. A computer system for providing product information relating to content, comprising:

a popularity-based query table containing previously submitted queries submitted by users of the computer system and indications of the popularity of the queries among users, said computer system associated with a vendor that offers products for consumption;

a component that identifies previously submitted queries of the popularity-based query table that match at least a portion of content in a request for product information, said request received from a source external to the computer system, the external source configured to display the content to users visiting the external source;

a component that selects an identified previously submitted query based at least in part on its indication of popularity as indicated by the popularity-based query table; and

a component that, in response to said request and based at least in part on experience-based relevance of the product to the selected identified previously submitted query, said experience-based relevance based at least in part on interactions of users with results of queries similar to the selected identified previously submitted query, provides information about a product corresponding to the selected identified previously submitted query, to be displayed with the content through the external source.

29. The computer system of claim 28 including a component that submits the selected identified previously submitted query to a query engine to identify information relating to the content.

30. The computer system of claim 29 wherein the query engine is experience-based.

31. The computer system of claim 29 wherein the information is product data.

32. The computer system of claim 28 wherein the content is received from an associate of the vendor'"'"'s web site.

33. The computer system of claim 28 wherein the identifying of previously submitted queries includes identifying the longest phrases of the content that match a query.

34. The computer system of claim 28 wherein the popularity of a query is based at least in part on when users purchase the product identified by results of the query.

35. The computer system of claim 28 wherein the popularity of a query is based at least in part on when users request information on a product identified by results of the query.

36. The computer system of claim 28 wherein the previously submitted queries have been submitted by users of a web site associated with the computer system.

37. A computer-readable storage medium containing instructions for controlling a computer system to provide product data by a method comprising:

generating at the computer system to generate a popularity-based query table containing previously submitted queries submitted by users of a vendor'"'"'s web site and indications of the popularity of the queries among the users;

receiving at the computer system content to be displayed on an associate'"'"'s web site, the associate'"'"'s web site configured to concurrently display product data provided by the vendor and the content;

identifying at the computer system previously submitted queries of the popularity-based query table that match the received content;

selecting at the computer system an identified previously submitted query based at least in part on its indication of popularity as indicated by the popularity-based query table;

submitting from the computer system the selected identified previously submitted query to identify products, based at least in part on experience-based relevance of the products to the selected identified previously submitted query, said experience-based relevance based at least in part on interactions of users with results of queries similar to the selected identified previously submitted query, that match the selected identified previously submitted query;

retrieving to the computer system product data associated with an identified product; and

sending from the computer system the retrieved product data to be displayed with the content on the associate'"'"'s web site.

38. The computer-readable storage medium of claim 37 wherein the submitting of the selected identified previously submitted query is performed by an experience-based query engine.

39. The computer-readable storage medium of claim 37 wherein the identifying of previously submitted queries includes identifying the longest phrases of the received content that match a query.

40. The computer-readable storage medium of claim 37 wherein the popularity of a query is based at least in part on when users purchase a product identified by results of the query.

41. The computer-readable storage medium of claim 37 wherein the popularity of a query is based at least in part on when users request information on a product identified by results of the query.

42. The computer-readable storage medium of claim 37 wherein the products are offered for sale by the vendor.

43. The computer-readable storage medium of claim 37 wherein the content is derived from a web page to be served by the associate.

44. The computer-readable storage medium of claim 43 wherein the associate is compensated by the vendor when a user to whom the web page is served purchases the product from the vendor.

45. A computer system for identifying products related to content, comprising:

means for providing a popularity-based query table containing previously submitted queries and indications of the popularity of each of the previously submitted queries;

means for receiving a request to identify products related to content, said request from an external source associated with a vendor that offers said products for consumption;

means for selecting a previously submitted query from the popularity-based query table based at least in part on the indication of popularity of the selected previously submitted query and the received content;

means for identifying products, based at least in part on experience-based relevance of the products to the selected previously submitted query, said experience-based relevance based at least in part on interactions of users with results of queries similar to the selected previously submitted query, that match the selected previously submitted query; and

means for providing information about the identified products to the external source to be displayed concurrently with the content in response to receiving the request.

46. A method in a computer system of a vendor for providing product data relating to content provided by an associate of the vendor, the method comprising:

storing at the computer system of the vendor a plurality of previously submitted queries received by the computer system of the vendor, the queries received by users of the computer system of the vendor;

receiving at the computer system of the vendor a request from the associate for product data for a product relating to content transmitted to users by a computer system of the associate;

identifying at the computer system of the vendor a previously submitted query among the plurality of previously submitted queries that matches the content;

executing at the computer system of the vendor the identified previously submitted query to identify, based at least in part on experience-based relevance of the products to the identified previously submitted query, said experience-based relevance based at least in part on interactions of users with results of queries similar to the identified previously submitted query, a product that matches the identified previously submitted query;

retrieving to the computer system of the vendor product data relating to the product that matches the identified previously submitted query; and

sending from the computer system of the vendor to the computer system of the associate the retrieved product data.

47. The method of claim 46 wherein the identified previously submitted query is identified based at least in part on the popularity of previously submitted queries among users.

48. The method of claim 46 wherein the identified previously submitted query is not identified based on the popularity of previously submitted queries among users.

49. The method of claim 46 wherein the method is provided as a web service of the vendor.

50. The method of claim 46 wherein the product data is an advertisement for a product sold by the vendor.