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System and method for RFID-based printed media reading activity data acquisition and analysis

  • US 7,740,179 B2
  • Filed: 05/19/2006
  • Issued: 06/22/2010
  • Est. Priority Date: 12/15/2005
  • Status: Expired due to Fees
First Claim
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1. A method for media exposure data acquisition comprising:

  • determining when an exposure event occurs or has occurred in printed media that includes one or more marker regions and a sensor element, wherein the one or more marker regions comprise patches of conductive material configured as loops and wherein the conductive material has time-variable conductive properties that change permanently in correlation with an exposure duration associated with the media exposure event; and

    generating a media exposure event indicator in the sensor element when said determination is made indicating that at least one marker region has been displaced with relation to the sensor element of the printed media.

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