Wireless subscriber loyalty system and method
First Claim
1. A computer-based system for creating and implementing a subscriber promotional reward scheme comprising:
- a computer-based interface configured to receive records from a plurality of transaction record source locations;
said records containing data representing events relative to a subscriber;
said computer-based interface additionally configured for transforming said data into standardized data;
said standardized data being in a standard data encoding format;
a computer-based promotion engine connected to said computer-based interface for receiving said standardized data;
a computer-based subscriber profile database connected to said computer-based promotion engine for maintaining a subscriber profile relative to said subscriber;
said computer-based subscriber profile database configured to receive and respond to requests from said computer-based promotion engine for subscriber profile data stored in said subscriber profile based on said subscriber identifier;
a computer-based promotion profile database connected to said computer-based promotion engine for maintaining carrier configurable promotion monitors;
said computer-based promotion profile database configured to receive and respond to requests from said computer-based promotion engine for promotion monitors corresponding to said events and based on said subscriber identifier and said events; and
,said computer-based promotion engine configured to update said subscriber profile data based on said promotion monitors and said subscriber profile data;
said computer-based promotion engine further configured to store an update to said subscriber profile data on said computer-based subscriber profile database.
5 Assignments
0 Petitions
Accused Products
Abstract
A system and method are disclosed for providing a complete architectural and procedural solution to wireless subscriber loyalty issues. A flexible promotion creation environment allows mobile phone operators to rapidly create and deploy various incentive programs and other such loyalty schemes; together with a data mining and profiling method for tracking, monitoring and analysing subscriber (or aggregate) usage information associated with given promotions. The proposed data mining and profiling method purposely incents specific subscriber behaviors by triggering a point-based reward scheme based on the dynamic screening of event records which are correlated with incented behaviors. Wherein a threshold is assigned based on usage information for a particular promotion; upon realization of which, the subscriber is, immediately notified of the reward through a plurality of means including e-mail, voice notification and by way of Short Message Service (SMS) at their wireless handset.
18 Citations
18 Claims
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1. A computer-based system for creating and implementing a subscriber promotional reward scheme comprising:
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a computer-based interface configured to receive records from a plurality of transaction record source locations;
said records containing data representing events relative to a subscriber;
said computer-based interface additionally configured for transforming said data into standardized data;
said standardized data being in a standard data encoding format;a computer-based promotion engine connected to said computer-based interface for receiving said standardized data; a computer-based subscriber profile database connected to said computer-based promotion engine for maintaining a subscriber profile relative to said subscriber;
said computer-based subscriber profile database configured to receive and respond to requests from said computer-based promotion engine for subscriber profile data stored in said subscriber profile based on said subscriber identifier;a computer-based promotion profile database connected to said computer-based promotion engine for maintaining carrier configurable promotion monitors;
said computer-based promotion profile database configured to receive and respond to requests from said computer-based promotion engine for promotion monitors corresponding to said events and based on said subscriber identifier and said events; and
,said computer-based promotion engine configured to update said subscriber profile data based on said promotion monitors and said subscriber profile data;
said computer-based promotion engine further configured to store an update to said subscriber profile data on said computer-based subscriber profile database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification