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Method and system for targeted marketing to a portable media player device owner

  • US 7,747,703 B2
  • Filed: 11/22/2006
  • Issued: 06/29/2010
  • Est. Priority Date: 11/22/2006
  • Status: Active Grant
First Claim
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1. A method comprising:

  • coupling a portable device to a first storage device separate from the portable device at a first time;

    storing a file on the portable device from the first storage device;

    coupling the portable device to a second storage device at a second time after the first time;

    storing a token on the portable device from the second storage device, wherein the token identifies the second storage device;

    coupling the portable device to the first storage device at a third time after the second time;

    storing the token on the first storage device from the portable device;

    thereafter, communicating the token to a central location from the first storage device; and

    directing advertising to a first user of the first storage device in response to the token, wherein directing advertising comprises directing advertising regarding the services associated with the second storage device.

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