Method and system for targeted marketing to a portable media player device owner
First Claim
Patent Images
1. A method comprising:
- coupling a portable device to a first storage device separate from the portable device at a first time;
storing a file on the portable device from the first storage device;
coupling the portable device to a second storage device at a second time after the first time;
storing a token on the portable device from the second storage device, wherein the token identifies the second storage device;
coupling the portable device to the first storage device at a third time after the second time;
storing the token on the first storage device from the portable device;
thereafter, communicating the token to a central location from the first storage device; and
directing advertising to a first user of the first storage device in response to the token, wherein directing advertising comprises directing advertising regarding the services associated with the second storage device.
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Abstract
A method and system includes a central location and a first set top box 28A in communication with the central location having a first interface 32. A second set top box 28B in communication with the central location 100 has a second interface 32. A portable device 36 in communication with the second set top box 28B through the second interface and storing a token therein. Thereafter, the token is communicated through the interface to the first set top box. The first set top box 28A communicates the token to the central location 100 so that targeted marketing may be generated.
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Citations
24 Claims
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1. A method comprising:
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coupling a portable device to a first storage device separate from the portable device at a first time; storing a file on the portable device from the first storage device; coupling the portable device to a second storage device at a second time after the first time; storing a token on the portable device from the second storage device, wherein the token identifies the second storage device; coupling the portable device to the first storage device at a third time after the second time; storing the token on the first storage device from the portable device; thereafter, communicating the token to a central location from the first storage device; and directing advertising to a first user of the first storage device in response to the token, wherein directing advertising comprises directing advertising regarding the services associated with the second storage device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system comprising:
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a central location; a first set top box, in communication with the central location, having a first interface; a second set top box, in communication with the central location, and said second set top box having a second interface; a portable device in communication with the second set top box through the second interface and storing a token from the second set top box wherein the token identifies the second set top box;
thereafter communicating the token through the interface to the first set top box;said first set top box communicating the token to the central location, wherein said central location directs advertising to a first user of the first set top box regarding the services associated with the second set top box in response to said token. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24)
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Specification