Method of enhancing electronic communications with contextually relevant content
First Claim
Patent Images
1. In a computing system configured to receive and analyze electronic communications and route the electronic communications to recipient addresses, a method for enhancing electronic communications with contextually relevant advertising content, comprising:
- the computing system identifying a list of keywords determined to be relevant to advertising content, at least some of the keywords being relevant to advertising content that differs from other advertising content associated with other keywords;
the computing system receiving a plurality of electronic communications from a plurality of different senders, at least some of which electronic communications specify different recipient addresses and contain message bodies that differ from those of other electronic communications received by the computing system;
the computing system analyzing a message body of an electronic communication from a sender to a recipient address and determining whether the message body contains any keywords determined to be relevant to advertising content;
upon analyzing the message body of the electronic communication and finding a first keyword determined to be relevant to first advertising content and a second keyword different from the first keyword and determined to be relevant to second advertising content that differs from the first advertising content, the computing system identifying the first advertising content and the second advertising content; and
the computing system routing the electronic communication recipient address and causing the first advertising content and second advertising content to be displayed to a side of the message body of the electronic communication when the electronic communication is accessed by a recipient,the computing system causing the first advertising content to be displayed in a manner so as to comprise first underlined text that is a first hyperlink which points to a first website associated with a first advertiser and first text that is not underlined and which provides first information regarding the first advertising content,the computing system causing the second advertising content to be displayed in a manner so as to comprise second underlined text that is a second hyperlink which points to a second website associated with a second advertiser that is different than the first advertiser and second text that is not underlined and which provides second information regarding the second advertising content.
3 Assignments
0 Petitions
Accused Products
Abstract
A computer method and device for intercepting contracting client'"'"'s sent electronic messages, scanning the message body content for key words, sending the key words to a remote central computer server which analyses the key words and enhances the message by attaching a relevant, contextual advertising tag line or image/banner/words/HTML/Flash, etc. to the electronic message, and transmitting the enhanced message to a receiver.
99 Citations
39 Claims
-
1. In a computing system configured to receive and analyze electronic communications and route the electronic communications to recipient addresses, a method for enhancing electronic communications with contextually relevant advertising content, comprising:
-
the computing system identifying a list of keywords determined to be relevant to advertising content, at least some of the keywords being relevant to advertising content that differs from other advertising content associated with other keywords; the computing system receiving a plurality of electronic communications from a plurality of different senders, at least some of which electronic communications specify different recipient addresses and contain message bodies that differ from those of other electronic communications received by the computing system; the computing system analyzing a message body of an electronic communication from a sender to a recipient address and determining whether the message body contains any keywords determined to be relevant to advertising content; upon analyzing the message body of the electronic communication and finding a first keyword determined to be relevant to first advertising content and a second keyword different from the first keyword and determined to be relevant to second advertising content that differs from the first advertising content, the computing system identifying the first advertising content and the second advertising content; and the computing system routing the electronic communication recipient address and causing the first advertising content and second advertising content to be displayed to a side of the message body of the electronic communication when the electronic communication is accessed by a recipient, the computing system causing the first advertising content to be displayed in a manner so as to comprise first underlined text that is a first hyperlink which points to a first website associated with a first advertiser and first text that is not underlined and which provides first information regarding the first advertising content, the computing system causing the second advertising content to be displayed in a manner so as to comprise second underlined text that is a second hyperlink which points to a second website associated with a second advertiser that is different than the first advertiser and second text that is not underlined and which provides second information regarding the second advertising content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 21, 22, 23, 24, 25, 26)
-
-
12. In a computing system configured to receive and analyze electronic communications and route the electronic communications to recipients, a method for enhancing an electronic communication with contextually relevant third party content, comprising:
-
the computing system identifying a list of keywords determined to be relevant to third party content; the computing system receiving an electronic communication that includes text that is initially un-enhanced; the computing system analyzing the electronic communication and determining whether it contains one or more words that match and/or contextually relate to any of the keywords determined to be relevant to third party content; upon analyzing the electronic communication and finding one or more words that match and/or contextually relate to any of the keywords determined to be relevant to third party content, the computing system identifying initially un-enhanced text in the electronic communication to be changed into a hyperlink that points to a website associated with contextually relevant third party content; and the computing system routing the electronic communication to one or more recipient addresses and enhancing the electronic communication by changing the identified text in the electronic communication into a hyperlink that points to a website associated with the contextually relevant third party content. - View Dependent Claims (13, 14, 15, 16, 17, 18)
-
-
19. In a computing system configured to receive and analyze email communications and route the email communications to recipient addresses, a method for enhancing email communications with contextually relevant advertising content, comprising:
-
the computing system identifying a list of keywords determined to be relevant to advertising content, at least some of the keywords being relevant to advertising content that differs from other advertising content associated with other keywords; the computing system receiving a plurality of email communications from a plurality of different senders, at least some of which email communications specify different recipient addresses and contain subject lines and message bodies that differ from those of other email communications received by the computing system; the computing system analyzing a subject line and message body of an email communication from a sender to a recipient address and determining whether the subject line and/or message body contain any keywords determined to be relevant to advertising content; upon analyzing the subject line and message body of the email communication and finding a first keyword determined to be relevant to first advertising content and a second keyword different from the first keyword and determined to be relevant to second advertising content that differs from the first advertising content, the computing system identifying the first advertising content and the second advertising content; and the computing system routing the email communication to the recipient address and causing the first advertising content and second advertising content to be displayed in a vertical column outside of and to a side of the message body of the email communication when the email communication is accessed by a recipient, the computing system causing the first advertising content to be displayed in a manner so as to comprise first underlined text that is a first hyperlink which points to a first website associated with a first advertiser and first text that is not underlined and which provides first information regarding the first advertising content, the computing system causing the second advertising content to be displayed in a manner so as to comprise second underlined text that is a second hyperlink which points to a second website associated with a second advertiser that is different than the first advertiser and second text that is not underlined and that provides second information regarding the second advertising content. - View Dependent Claims (20, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
-
-
38. In a computing system configured to receive and analyze electronic communications and route the electronic communications to recipient addresses, a method for enhancing electronic communications with contextually relevant advertising content, comprising:
-
the computing system identifying a list of keywords determined to be relevant to advertising content, at least some of the keywords being relevant to advertising content that differs from other advertising content associated with other keywords; the computing system receiving a plurality of electronic communications from a plurality of different senders, at least some of which electronic communications specify different recipient addresses and contain message bodies that differ from those of other electronic communications received by the computing system; the computing system analyzing a message body of an electronic communication from a sender to a recipient address and determining whether the message body contains any keywords determined to be relevant to advertising content; upon analyzing the message body of the electronic communication and finding a first keyword determined to be relevant to first advertising content and a second keyword different from the first keyword and determined to be relevant to second advertising content that differs from the first advertising content, the computing system identifying the first advertising content and the second advertising content; the computing system routing the electronic communication to the recipient address and causing the first advertising content and the second advertising content to be displayed together with the electronic communication when the electronic communication is accessed by a recipient, the first advertising content and the second advertising content together comprising a plurality of advertisements, the computing system causing the plurality of advertisements to be displayed with the electronic communication in a predetermined order based on pay-per-click bids for use of the first and second keywords, the computing system causing the first advertising content to be displayed in a manner so as to comprise first underlined text which is a first hyperlink that points to a first website associated with a first advertiser of the first advertising content, the computing system causing the second advertising content to be displayed in a manner so as to comprise second underlined text which is a second hyperlink that points to a second website associated with a second advertiser of the second advertising content; and charging and collecting from advertisers based on advertisement click-through events and paying compensation to a service provider of the email communications. - View Dependent Claims (39)
-
Specification