Communication service method and communication apparatus thereof

• US 7,752,078 B2
• Filed: 04/05/2005
• Issued: 07/06/2010
• Est. Priority Date: 03/28/2000
• Status: Expired due to Fees

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Nakade, Motoki, Shiraishi, Yoshito, Tanaka, Jun, Kuroda, Etsuo
• Primary Examiner(s): ZURITA, JAMES H
• Application Number:
  US11/099,087
• Publication Number:
  US 20050171864A1
• Time in Patent Office: 1,918 Days
• Field of Search: 705/26, 705/37, 705/14, 434/350
• US Class Current: 705/26.1
• CPC Class Codes: G06F 21/31 User authentication
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06Q 20/40 Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04M 3/567 Multimedia conference systems
• CPC Class Codes: H04N 21/42203 sound input device, e.g. microphone
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 23/00 : Cameras or camera modules comprising electronic image sensors; Control thereof
• CPC Class Codes: H04N 5/265 : Mixing
• CPC Class Codes: H04N 7/142 : Constructional details of the terminal equipment, e.g. arrangements of the camera and the display
• CPC Class Codes: H04N 7/147 : Communication arrangements, e.g. identifying the communication as a video-communication, intermediate storage of the signals selecting H04Q
• CPC Class Codes: H04N 7/15 : Conference systems
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

Each user terminal apparatus is connected with a service business enterprise system by a connection business enterprise system in a state that a live image can mutually be transmitted through the service business enterprise system. An user beforehand sets its live image to be appropriately utilized as an advertisement medium, and chooses selling goods to be advertised. A live image transmitted from the user terminal apparatus of the user who performed the aforesaid setting receives a superposed image, for example, by the superposing the T shirt of the user or the like with the image signal of the selling goods as the advertisement object in the service business enterprise system, and then the processed live image signal is transmitted to the user terminal apparatus of a communication companion. When the communication companion clicks this image signal, the user terminal apparatus of the communication companion is further connected with the sponsor system of the selling goods, and can receive a further explanation of the selling goods and can perform the transactions of the selling goods.

Claims

1. A communication system comprising:

a first communication terminal apparatus utilized by a first user and connected to a second communication terminal apparatus utilized by a second user through a communication service apparatus,

wherein the first and second communication terminal apparatuses are adapted to perform mutual telephone calling, each of said communication terminal apparatuses comprising;

telephone calling means for performing telephone calling between said first communication terminal and said second communication terminal apparatus;

image data superposing means for superposing first image data received from one of said communication terminal apparatuses in real time with second image data, the second image data concerning one or more products, to generate third image data, said second image data being provided by a sponsor system;

position designating means for designating a position for said second image data on said first image data;

receiving means for receiving said third image data and predetermined control data, said third image data and said control data being transmitted from the communication service apparatus;

displaying means for displaying said third image data; and

controlling means for performing predetermined processing based on a request received from one of said communication terminal apparatuses,

wherein the one or more products in the second image data are selected by the first user to sell the one or more products to the second user, and the position designating means designates the position for the second image data on the first image data so that the third image data indicates that the one or more products are being used by the first user.

2. The communication system according to claim 1, wherein

said controlling means requests additional information related to said one or more products when said request is received.

3. The communication system according to claim 2, wherein

a portion of said displaying means displays an environment for performing transactions of said one or more products.

4. The communication system according to claim 2, wherein

said receiving means receives information related to said one or more products from said communication service apparatus;

and

said displaying means displays said information related to said one or more products.

5. The communication system according to claim 4, wherein,

said communication terminal apparatuses simultaneously receive information from said communication service apparatus.

6. The communication system according to claim 1, wherein

said controlling means requests an environment for performing transactions of said one or more products from said communication service apparatus when said request is received.

7. A communication system including a plurality of communication terminal apparatuses utilized by at least a first and a second user and a communication service apparatus for connecting said plurality of communication terminal apparatuses in order to transmit audio data and image data, wherein

said communication service apparatus comprises:

receiving means for receiving first image data from one of said plurality of communication terminal apparatuses in real time;

image data superposing means for superposing said first image data with second image data related to one or more products to generate third image data, said second image being provided by a sponsor system; and

position designating means for designating a position for said second image data on said first image data;

transmitting means for transmitting said third image data to another of said plurality of communication terminal apparatuses; and

wherein

each of said communication terminal apparatuses comprises;

receiving means for receiving said third image data; and

displaying means for displaying said third image data,

wherein the one or more products in the second image data are selected by the first user to sell the one or more products to the second user, and the position designating means designates the position for the second image data on the first image data so that the third image data indicates that the one or more products are being used by the first user.

8. An advertisement method used in a communication environment in which a plurality of communication terminal apparatuses utilized by at least a first user and a second user are connected via a communication service apparatus through which audio data and image data can be transmitted, said advertisement method comprising the steps of:

selecting one or more products as a desired advertisement object by said communication service apparatus;

superposing first image data received from one of said plurality of communication terminal apparatuses in real time with second image data relating to selected one or more products to generate third image data, said second image data being provided by a sponsor system;

designating a position for said second image data on said first image data;

delivering said third image data to another of said plurality of communication terminal apparatuses, wherein each of said communication terminal apparatuses comprises;

receiving means for receiving said third image data; and

displaying means for displaying said third image data,

wherein the one or more products in the second image data are selected by the first user to sell the one or more products to the second user, and the position designating means designates the position for the second image data on the first image data so that the third image data indicates that the one or more products are being used by the first user.

9. The advertisement method according to claim 8, wherein

said first image data received from said one of said plurality of communication terminal apparatuses includes an image of a user of said one of said plurality of communication terminal apparatuses.

10. The advertisement method according to claim 9, wherein:

said third image data includes an image in which said user of said one of said plurality of communication terminal apparatuses is superposed on said one or more products.

11. The advertisement method according to claim 9, wherein:

said third image data includes an image in which said user of said one of said plurality of communication terminal apparatuses uses said one or more products.

12. The advertisement method according to claim 9, wherein:

said third image data includes an image in which said user of said one of said plurality of communication terminal apparatuses holds said one or more products.

13. The advertisement method according to claim 8, wherein:

additional information of said one or more products is supplied to said one of said plurality of communication terminal apparatuses to which said third image data is delivered in response to a demand from said one of said plurality of communication terminal apparatuses.

14. The advertisement method according to claim 8, wherein:

consideration is paid to said user of said one of said plurality of communication terminal apparatuses to which said third image data is delivered, and based on a predetermined condition concerning the delivery of said third image data of the one or more products.

15. The advertisement method according to claim 8, wherein:

said third image data including an image of said one or more products is selectively delivered to said one of said plurality of communication terminal apparatuses depending on said first and second user thereof.

16. The advertisement method according to claim 8, wherein:

a transaction environment of said one or more products is supplied to said one of said plurality of communication terminal apparatuses to which said third image data is delivered in response to a demand from said one of said plurality of communication terminal apparatuses.