System for measuring web traffic

• US 7,752,308 B2
• Filed: 10/30/2007
• Issued: 07/06/2010
• Est. Priority Date: 10/30/2007
• Status: Active Grant

• Current Assignee: Kevin P. Hutchinson
• Original Assignee: Kevin P. Hutchinson
• Inventors: Hutchinson, Kevin P.
• Primary Examiner(s): Chan, Wing F
• Assistant Examiner(s): THAI, NAM N
• Application Number:
  US11/978,906
• Publication Number:
  US 20090112977A1
• Time in Patent Office: 980 Days
• Field of Search: 709/224, 709/206
• US Class Current: 709/224
• CPC Class Codes: H04L 43/00 Arrangements for monitoring or testing data switching networks

Abstract

A system is presented for measuring, analyzing and/or reporting web traffic, predetermined events, and/or user activity on one or more web pages utilizing a landing page having code embedded thereon, wherein the program code is structured to deploy at least one portal element onto the landing page. Further, the portal element is structured to display at least one web page therein, while remaining substantially imperceptible at a client interface. Additionally, the program code is structured to detect a source of the web visit, and other predetermined events, including mouse clicks and other navigation activity.

Claims

1. A system for measuring web traffic conducted via a client interface, comprising:

at least one web server disposed in a communicative relation with the client interface via an interactive computer network,

at least one web site hosted on said at least one web server, said web site including a plurality of web pages disposed on said at least one web server, wherein at least one of said plurality of web pages disposed on said at least one web server comprises a landing page having program code embedded thereon, and wherein at least one of said plurality of web pages comprises a non-landing page,

the client interface being disposed in a communicative relation with said interactive computer network and structured to submit a first request to said web server and initiate a first session, said first request at least partially defined by at least one source URL,

a unique client identifier associated with the client interface by said program code,

said unique client identifier structured to identify the client interface in a subsequent session, wherein said subsequent session is initiated via a subsequent request comprising a URL corresponding to at least one of said plurality of web pages on said web site,

a portal element deployed onto said landing page via said program code embedded on said landing page, said portal element structured to display at least one of said plurality of web pages therein while said portal element remains substantially imperceptible at the client interface,

said program code embedded on said landing page structured to detect at least one predetermined event,

a measurement service disposed in a communicative relation with said interactive computer network,

said program code further structured to communicate at least one session data element to said measurement service, and

said measurement service being structured to receive and analyze said at least one session data element.

2. The system as recited in claim 1 wherein said program code is further structured to compile and transmit at least one session data set to said measurement service, wherein said session data set includes said at least one session data element.

3. The system as recited in claim 2 wherein said source URL is structured to be parsed to identify a marketing campaign.

4. The system as recited in claim 3 wherein said program code is structured to parse said source URL.

5. The system as recited in claim 4 wherein said session data set includes a marketing campaign identifier.

6. The system as recited in claim 5 wherein said session data set includes an advertising identifier associated with said marketing campaign.

7. The system as recited in claim 2 wherein said session data set includes an event identifier.

8. The system as recited in claim 2 wherein said session data set includes a web page identifier corresponding to at least one of said plurality of web pages.

9. The system as recited in claim 2 wherein said session data set includes at least one client data element.

10. The system as recited in claim 2 wherein said session data set includes a unique session identifier.

11. The system as recited in claim 2 wherein said session data set includes a unique web site identifier.

12. The system as recited in claim 1 wherein at least one of said plurality of web pages is hard-coded within said program code.

13. The system as recited in claim 1 wherein said at least one predetermined event includes a duration of said session.

14. The system as recited in claim 1 wherein said at least one predetermined event includes a user activated event.

15. The system as recited in claim 1 wherein said at least one predetermined event includes a pointer activity.

16. The system as recited in claim 1 wherein said at least one predetermined event includes navigation between different ones of said plurality of web pages.

17. The system as recited in claim 1 further comprising at least one auxiliary module deployed at said client interface.

18. The system as recited in claim 17 further comprising an auxiliary code transmitted to said landing page, wherein said auxiliary code is structured to deploy said auxiliary module.

19. The system as recited in claim 18 wherein said at least one auxiliary module includes a promotional element.

20. The system as recited in claim 18 wherein said at least one auxiliary module is structured to prompt user action.

21. The system as recited in claim 20 wherein said at least one auxiliary module includes a chat box.

22. A system for measuring web traffic conducted via a client interface, comprising:

at least one web server disposed in a communicative relation with the client interface via an interactive computer network,

at least one web site hosted on said at least one web server, said web site including a plurality of web pages, wherein at least one of said plurality of web pages comprises a landing page having program code thereon, and at least one of said plurality of web pages comprises a non-landing page, said non-landing page at least partially defined as a web page absent said program code embedded thereon,

said landing page and said program code residing on said at least one web server hosting said at least one web site,

the client interface being disposed in a communicative relation with said interactive computer network and structured to submit a first request to said web server and initiate a first session, said first request at least partially defined by at least one source URL,

a unique client identifier being associated with the client interface by said program code,

said unique client identifier structured to identify the client interface in a subsequent session, wherein said subsequent session is initiated via a subsequent request comprising a URL corresponding to at least one of said plurality of web pages on said web site,

said program code structured to identify at least one non-landing page as a requested web page,

at least one portal element deployed onto said landing page via said program code, said portal element structured to display said requested web page therein,

said program code structured to detect at least one predetermined event,

said portal element deployed on said landing page further structured to display a different one of said plurality of web pages therein in response to a subsequent request,

a measurement service disposed in a communicative relation with said at least one web server via said interactive computer network,

said program code further structured to communicate at least one session data element to said measurement service, and

said measurement service being structured to receive and analyze said at least one session data element.

23. A system for measuring web traffic conducted via a client interface, comprising:

at least one web server disposed in a communicative relation with the client interface via an interactive computer network,

at least one web site hosted on said web server, said web site including a plurality of web pages, wherein at least one of said plurality of web pages comprises a landing page having program code disposed directly thereon, and at least one of said plurality of web pages comprises a non-landing page,

a marketing campaign having at least one advertising medium associated therewith,

at least one source URL corresponding to and structured to at least identify said marketing campaign,

the client interface being disposed in a communicative relation with said interactive computer network and structured to submit a first request to said web server and initiate a first session, said first request at least partially defined by said source URL,

a unique client identifier being associated with the client interface by said program code,

said unique client identifier structured to identify the client interface in a subsequent session, wherein said subsequent session is initiated via a subsequent request comprising a URL corresponding to at least one of said plurality of web pages on said web site,

at least one portal element deployed onto said landing page by said program code disposed directly on said landing page, said portal element structured to display at least one of said plurality of web pages therein while said portal element remains substantially imperceptible at the client interface,

said program code disposed directly on said landing page structured to identify said marketing campaign corresponding to said source URL,

said program code disposed directly on said landing page being further structured to detect at least one predetermined event,

a measurement service disposed in a communicative relation with said at least one web server and the client interface via said interactive computer network,

said program code further structured to communicate a session data set to said measurement service, and

said measurement service being structured to receive and analyze said session data set.