Post production visual alterations
DCFirst Claim
1. A method of superimposing a label that contains informational material onto video content to supplement said video content, said method comprising:
- detecting a suitable location on said video content for placement of said labels;
determining placement and contour data for said suitable location;
combining said placement and contour data with a video signal for said video content to create a combined video signal;
transmitting said combined video signal to a receiver system; and
placing said label in said video content using said placement and contour data from said combined video signal.
2 Assignments
Litigations
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Accused Products
Abstract
Disclosed is a method and system in which “labels,” comprising supplemental information such as advertising, promotional, or informational elements including interactive elements, may be superimposed post-production into a video stream. This can be done by using overlay screens including interactive overlay screens or by combining video segments. As such, the labels do not have to physically be part of the actual scene during filming. Once a video stream is created, a space for available advertising is designated either manually or automatically by pattern recognition techniques. A list of available advertising space is generated. During viewing of television broadcasts, advertisements are placed in the video signal. Labels are displayed by superimposing an HTML page that is blank except for the advertisement onto the video signal. Advertisements can be superimposed post-production, and can be personalized and localized. The advertisements can be customized on a per-household basis.
134 Citations
20 Claims
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1. A method of superimposing a label that contains informational material onto video content to supplement said video content, said method comprising:
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detecting a suitable location on said video content for placement of said labels; determining placement and contour data for said suitable location; combining said placement and contour data with a video signal for said video content to create a combined video signal; transmitting said combined video signal to a receiver system; and placing said label in said video content using said placement and contour data from said combined video signal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A receiver system for superimposing a label that contains informational material onto video content to supplement said video content, said system comprising:
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a receiver module, having a processor and a memory, for receiving a combined video signal comprising video content and label placement data, said label placement data comprising placement and contour data that specify a location for placing said label; a selection module, having a processor and a memory, for selecting said label from a plurality of labels; and a combination module, having a processor and a memory, for placing said label in said video content using said placement and contour data. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification