Provision of location-based services utilizing user movement statistics
First Claim
1. A method of providing location-based services, the method comprising the steps of:
- obtaining profile information for users associated with respective mobile user devices associated with a wireless network;
obtaining location information for said mobile user devices;
generating user movement statistics based on the location and profile information; and
controlling delivery of at least one message to a given one of the mobile user devices based on the user movement statistics;
wherein the user movement statistics characterize movement of multiple users over a designated geographic region for a particular period of time; and
wherein the user movement statistics comprise information sufficient to determine approximately how many users having particular designated characteristics are likely to be in a given location within the designated geographic region at a given time subsequent to the particular period of time.
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Accused Products
Abstract
Location-based services are provided in a communication system comprising at least a portion of at least one wireless network. One aspect of the invention relates to generation of user movement statistics that may be utilized to facilitate the development of targeted marketing campaigns or other types of message delivery. In this aspect, the user movement statistics are generated based on location and profile information for mobile user devices, and delivery of at least one message to a given one of the mobile user devices is controlled based on the user movement statistics. The user movement statistics may comprise, for example, information sufficient to determine approximately how many users having particular designated characteristics are likely to be in a given location at a given time, and may be utilized to determine prices charged for delivery of messages to the mobile user devices.
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Citations
18 Claims
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1. A method of providing location-based services, the method comprising the steps of:
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obtaining profile information for users associated with respective mobile user devices associated with a wireless network; obtaining location information for said mobile user devices; generating user movement statistics based on the location and profile information; and controlling delivery of at least one message to a given one of the mobile user devices based on the user movement statistics; wherein the user movement statistics characterize movement of multiple users over a designated geographic region for a particular period of time; and wherein the user movement statistics comprise information sufficient to determine approximately how many users having particular designated characteristics are likely to be in a given location within the designated geographic region at a given time subsequent to the particular period of time. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An apparatus for use in providing location-based services, the apparatus comprising:
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a location-based services system comprising at least one processing device having a processor coupled to a memory; wherein the location-based services system is adapted to obtain profile information for users associated with respective mobile user devices associated with a wireless network, to obtain location information for said mobile user devices, and to generate user movement statistics based on the location and profile information; wherein the location-based services system is further adapted to control delivery of at least one message to a given one of the mobile user devices based on the user movement statistics; wherein the user movement statistics characterize movement of multiple users over a designated geographic region for a particular period of time; and wherein the user movement statistics comprise information sufficient to determine approximately how many users having particular designated characteristics are likely to be in a given location within the designated geographic region at a given time subsequent to the particular period of time. - View Dependent Claims (13, 14, 15, 16)
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- 17. A mobile user device associated with a wireless network, the mobile user device being configured to receive at least one message that is controllably delivered to the mobile user device based on user movement statistics that are determined from (i) location information obtained for the mobile user device and other mobile user devices associated with the wireless network and (ii) profile information of users associated with respective ones of the mobile user devices, wherein the user movement statistics characterize movement of multiple users over a designated geographic region for a particular period of time, and wherein the user movement statistics comprise information sufficient to determine approximately how many users having particular designated characteristics are likely to be in a given location within the designated geographic region at a given time subsequent to the particular period of time.
Specification