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Customization of an online shopping experience

  • US 7,756,752 B2
  • Filed: 08/22/2005
  • Issued: 07/13/2010
  • Est. Priority Date: 08/22/2005
  • Status: Expired due to Fees
First Claim
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1. A method operated by a computing device for providing a customized version of the at least one secure checkout page for a site with a server device, comprising:

  • providing an interface for selectively modifying a presentation of the at least one secure checkout page, including a selection of at least one of at least one display modification and at least one page flow modification for the at least one secure checkout page;

    enabling a configuration, through the provided interface, of the customized version of the presentation of the at least one secure checkout page, in accordance with each selected at least one display modification and each selected at least one page flow modification, wherein the configuration enables a continuity from another presentation of at least one other non-secure page for the site to the customized version of the at least one secure checkout page, wherein the at least one secure checkout page further comprises a secured connection for enabling at least one financial transaction by a third party site which is separate from at least one non-secured connection to the at least one other page at the site;

    generating the customized version of the presentation of the at least one secure checkout page for display over a network;

    generating a continuation associated with a transition to the at least one secure checkout page;

    generating a first stack associated with the continuation, wherein the first stack is separate from a procedure call stack; and

    resuming the continuation to allow navigation to the at least one secure checkout page if a user provides an input.

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