System and method of providing recommendations

• US 7,756,756 B1
• Filed: 09/12/2007
• Issued: 07/13/2010
• Est. Priority Date: 09/12/2007
• Status: Expired due to Fees

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Lifson, David M.
• Primary Examiner(s): Shah; Amee A
• Assistant Examiner(s): ZUKANOVICH, BRANDY A
• Application Number:
  US11/854,490
• Time in Patent Office: 1,035 Days
• Field of Search: 705/26, 705/27
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing

Abstract

A method of providing recommendations is disclosed and includes receiving input from a visitor of an online site. The input indicates a request to receive data related to an offering from a member of a social network associated with the visitor. The offering is available for purchase via the online site. The method also includes sending a communication to the member of the social network in response to the request. The communication requests data related to the offering.

Claims

1. A method of providing recommendations, the method comprising:

receiving input from a visitor of an online site, the input indicating a request to receive data related to an offering from a member of a social network associated with the visitor, said input comprising a question related to the offering, wherein the offering is available for purchase via the online site;

determining whether a data store includes a prior answer to the question by the member of the social network;

when the determination is that the data store includes a prior answer to the question by the member, providing the prior answer to the visitor without sending a communication to the member; and

when the determination is that the data store does not include a prior answer to the question by the member, sending a communication to the member of the social network in response to the request, wherein the communication requests data related to the question.

2. The method of claim 1, wherein the offering includes a product, service, or subscription.

3. The method of claim 1, further comprising receiving responsive data from the member and displaying the responsive data to the visitor via the online site.

4. The method of claim 3, wherein the responsive data includes at least one of:

data indicating that the member does not wish to comment on the offering, data indicating that the member does not desire to receive the communication, data indicating that the member previously purchased the offering, data indicating that the member purchased a similar offering, data indicating that the member is interested in the offering, data indicating that the member is interested in a category of the offering, data indicating that the member is interested in a similar offering, data indicating that the member is interested in a related offering, data indicating that the member has previously purchased a related offering, data indicating that the member has previously commented on the offering, and data indicating an opinion of the member about the offering.

5. The method of claim 1, wherein the input includes a selection of a graphical “

ask-a-friend”

indicator.

6. The method of claim 1, further comprising sending communications to a plurality of members of the social network.

7. The method of claim 6, wherein the communications include at least one of:

a text message, an instant messaging communication, an e-mail message, and a call from an interactive voice response system.

8. The method of claim 1, wherein the method further comprises receiving an opt-out message from the member and removing the member from the social network associated with the visitor.

9. The method of claim 1, wherein the communication includes one or more selectable responses.

10. A system to provide recommendations, the system comprising:

a server system including processing logic and memory accessible to the processing logic,

wherein the memory includes instructions executable by the processing logic to;

provide an online site adapted to offer an electronic catalog for sale and to receive input from a visitor indicating a request to receive data related to an offering from a member of a social network associated with the visitor, said input comprising a question related to the offering;

determine whether a data store includes a prior answer to the question by the member of the social network;

when the determination is that the data store includes a prior answer to the question by the member, provide the prior answer to the visitor without sending a communication to the member; and

when the determination is that the data store does not include a prior answer to the question by the member, send a communication to the member of the social network in response to the request, wherein the communication requests data related to the question.

11. The system of claim 10, wherein the memory includes instructions executable by the processing logic to receive contact information of a plurality of members of the social network prior to receipt of the request.

12. The system of claim 11, wherein the memory includes instructions executable by the processing logic to import the contact information from a second online site.

13. The system of claim 11, wherein the memory includes instructions executable by the processing logic to receive the contact information from a portable electronic device.

14. The system of claim 13, wherein the portable electronic device is a web-enabled mobile phone.

15. The system of claim 14, wherein the memory includes instructions executable by the processing logic to send an instruction to the web-enabled mobile phone to call the member while the visitor is interacting with the online site via the web-enabled mobile phone.

16. The system of claim 11, wherein the memory includes instructions executable by the processing logic to deliver the communication to each member of the social network in response to the request, each communication sent via a preferred communication mode associated with the member.

17. The system of claim 10, wherein the memory includes instructions executable by the processing logic to provide a list of members of the social network and to send the communication to each member of the social network selected by the visitor.

18. The system of claim 10, wherein the memory includes instructions executable by the processing logic to:

send the communication to a plurality of members associated with the social network;

collect responsive data received from the plurality of members; and

output the responsive data via the online site.

19. The system of claim 18, wherein the memory includes instructions executable by the processing logic to organize the responsive data such that responsive data of each of the plurality of members is output in association with one of a plurality of categories.

20. A computer-readable medium having processor-readable instructions that are executable by processing logic to perform a method, the method comprising:

receiving input from a visitor via an online site, the input indicating a request to receive data related to an offering from a plurality of members of a social network associated with the visitor, said input comprising a question related to the offering;

determining whether a data store includes a prior answer to the question by any of the plurality of members;

when the determination is that the data store includes a prior answer to the question by at least one of the plurality of members, providing the prior answer to the visitor without sending a communication to the at least one of the plurality of members; and

when the determination is that the data store does not include a prior answer to the question by any of the plurality of members, sending a communication to at least one of the plurality of members in response to the request, wherein each communication requests data related to the question.

21. The computer-readable medium of claim 20, wherein the offering is sold via the online site.

22. The computer-readable medium of claim 20, wherein the method further comprises providing a display of the responsive data to the visitor via the online site, wherein the display of the responsive data includes behavioral data related to at least one of the plurality of members.

23. The computer-readable medium of claim 22, wherein the behavioral data includes at least one of the following associated with the at least one of the plurality of members:

offering purchases, offering inquiries, and offering reviews.

24. The computer-readable medium of claim 22, wherein the display includes ratings associated with at least one of the plurality of members and wherein the method further comprises receiving the ratings prior to the request.

25. The computer-readable medium of claim 24, wherein the ratings indicate at least one of:

trust levels, expertise levels, and comment quality levels.

26. The computer-readable medium of claim 20, wherein the communication is a polling message.

27. The computer-readable medium of claim 26, wherein the method further comprises collecting responsive data during a polling period and providing poll results after the polling period ends.

28. The computer-readable medium of claim 27, wherein the method further comprises sending a notification indicating that the poll results are ready to view via the online site.

29. The computer-readable medium of claim 20, wherein the method further comprises:

tagging a communication sent to one of the plurality of members; and

storing responsive data received from the member in response to the communication, the responsive data associated with the member at the database.