Method and system for measuring market information for wireless telecommunication devices

• US 7,761,088 B1
• Filed: 07/14/2006
• Issued: 07/20/2010
• Est. Priority Date: 07/14/2006
• Status: Active Grant

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Baccelli, Jerome, Hannan, Kevin, Taylor, Laura
• Primary Examiner(s): MEHRPOUR, NAGHMEH
• Application Number:
  US11/486,498
• Time in Patent Office: 1,467 Days
• Field of Search: 455/414.1, 455/433, 455/432.2, 455/435.2, 455/575.1, 379/9, 705 26- 29, 705 36- 37, 705/1, 705/7, 705/10, 705/14, 705/50
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04W 8/183 Processing at user equipment or user record carrier

Abstract

A method of measuring wireless telecommunication market information for wireless devices. The method includes selecting a panel of numbers, generating signaling messages for the selected panel, sending the generated signaling messages, receiving a response from plurality of databases and processing the received response to determine market information. In one embodiment, the response is an electronic serial number (ESN) of a wireless device. Processing the ESN may determine the manufacturer of the wireless device, the model of the wireless device and its corresponding serial number. As such; the market-share of manufacturer of the device, its corresponding market-share for a given model, and the number of unsold wireless devices may be determined. Tracking the selected panel of numbers may determine the lifespan of a device and the relationship between providers and replacing or acquiring devices. It is appreciated that identifiers other than ESN may be used (e.g., IMEI in GSM technology).

Claims

1. A method of measuring wireless manufacturer market share for wireless devices, said method comprising:

selecting a panel of numbers for sampling a wireless network;

generating signaling messages for said selected panel of numbers;

sending said generated signaling messages to at least one of a plurality of databases or to said selected panel of numbers;

receiving a response from the at least one said plurality of databases or said selected panel of numbers, wherein the response comprises a hardcoded wireless device identifier of a wireless device;

parsing said hardcoded wireless device identifier to obtain information indicative of a manufacturer; and

accumulating a number of occurrences for the manufacturer to determine a market share of the manufacturer.

2. The method as described in claim 1 wherein said panel of numbers is selected by accessing a Local Exchange Routing Guide (LERG) database.

3. The method as described in claim 1 wherein said panel of numbers is selected randomly.

4. The method as described in claim 1 wherein said generated signaling messages are to access said plurality of databases, and wherein said plurality of databases comprise:

a Home Location Register (HLR) database;

a Visitor Location Register (VLR) database; and

an Equipment Identity Register (EIR).

5. The method as described in claim 1 wherein parsing said hardcoded wireless device identifier further comprises obtaining a corresponding indication of a model of the wireless device.

6. The method as described in claim 1 wherein parsing said hardcoded wireless identifier further comprises obtaining a corresponding indication of a serial number of the wireless device.

7. The method as described in claim 1 wherein said market share comprises market share information for a given wireless device model in the sampled wireless network.

8. The method as described in claim 1 wherein said market share comprises a number of unsold wireless devices.

31. A method as defined in claim 1, wherein the hardcoded wireless device identifier comprises at least one of an electronic serial number, a mobile equipment identifier, an international mobile equipment identity number or an equipment identity register number.

32. A method as defined in claim 1, further comprising dividing a plurality of accumulated values of occurrences for each manufacturer by a plurality of responses from the sampled wireless network to determine the market share for each manufacturer.

9. A computer-readable medium having program code stored thereon for causing a computer system to:

select a panel of numbers for sampling a wireless network;

generate signaling messages for said selected panel of numbers;

send said generated signaling messages to at least one of a plurality of databases or to said selected panel of numbers;

receive a response from the at least one said plurality of databases or said selected panel of numbers, wherein the response comprises a hardcoded wireless device identifier of a wireless device;

parse said hardcoded wireless device identifier to obtain information indicative of a manufacturer; and

accumulate a number of occurrences for the manufacturer to determine a manufacturer market share for the sampled wireless network.

10. The computer-readable medium as described in claim 9 wherein said panel of numbers is selected by accessing a Local Exchange Routing Guide (LERG) database.

11. The computer-readable medium as described in claim 9 wherein said panel of numbers is selected randomly.

12. The computer-readable medium as described in claim 9 wherein said generated signaling messages are to access said plurality of databases, and wherein said plurality of databases comprise:

a Home Location Register (HLR) database;

a Visitor Location Register (VLR) database; and

an Equipment Identity Register (EIR).

13. The computer-readable medium as described in claim 9 wherein the computer system is to parse said hardcoded wireless device identifier by obtaining a corresponding indication of a model of the wireless device.

14. The computer-readable medium as described in claim 9 wherein the computer system is to parse said hardcoded wireless device identifier by obtaining a corresponding indication of a serial number of the wireless device.

15. The computer-readable medium as described in claim 9 wherein said market share comprises market share information for a given wireless device model in the sampled wireless network.

16. The computer-readable medium as described in claim 9 wherein said manufacturer market share comprises a number of unsold wireless devices.

33. A computer-readable medium as defined in claim 9, wherein the hardcoded wireless device identifier comprises at least one of an electronic serial number, a mobile equipment identifier, an international mobile equipment identity number or an equipment identity register number.

17. A computer system comprising a processor coupled to a bus and a memory coupled to said bus, wherein said memory comprises instructions that when executed on said processor implement a method for measuring wireless market share for wireless devices, said method comprising:

selecting a panel of numbers for sampling a wireless network;

generating signaling messages for said selected panel of numbers;

sending said generated signaling messages to at least one of a plurality of databases or to said selected panel of numbers;

receiving a response from the at least one said plurality of databases or said selected panel of numbers, wherein the response comprises a hardcoded wireless device identifier of a wireless device;

parsing said hardcoded wireless device identifier to obtain said information indicative of a manufacturer; and

accumulating a number of occurrences for the manufacturer to determine a market share of the manufacturer.

18. The computer system as described in claim 17 wherein said panel of numbers is selected by accessing a Local Exchange Routing Guide (LERG) database.

19. The computer system as described in claim 17 wherein said panel of numbers is selected randomly.

20. The computer system as described in claim 17 wherein said generated signaling messages are to access said plurality of databases, and wherein said plurality of databases comprise:

a Home Location Register (HLR) database;

a Visitor Location Register (VLR) database; and

an Equipment Identity Register (EIR).

21. The computer system as described in claim 17 wherein parsing said hardcoded wireless device identifier further comprises obtaining a corresponding indication of a model of the wireless device.

22. The computer system as described in claim 17 wherein parsing said hardcoded wireless device identifier further comprises obtaining a corresponding indication of a serial number of the wireless device.

23. The computer system as described in claim 17 wherein said market share comprises market share information for a given wireless device model in the sampled wireless network.

24. The computer system as described in claim 17 wherein said market share comprises a number of unsold wireless devices.

34. A computer system as defined in claim 17, wherein the hardcoded wireless device identifier comprises at least one of an electronic serial number, a mobile equipment identifier, an international mobile equipment identity number or an equipment identity register number.

25. A method of measuring wireless manufacturer market share for wireless devices, said method comprising:

a) selecting a panel of numbers for sampling a wireless network;

b) generating signaling messages for said selected panel of numbers;

c) sending said generated signaling messages to at least one of a plurality of databases or to said selected panel of numbers;

d) receiving a response from the at least one said plurality of databases or said selected panel of numbers, wherein the response comprises a hardcoded wireless device identifier of a wireless device;

e) parsing said hardcoded wireless device identifier to obtain information indicative of a manufacturer;

(f) accumulating a number of occurrences for the manufacturer to determine a manufacturer market share for the sampled wireless network; and

g) repeating steps b) through f) for said selected panel of numbers over a period of time wherein repeating steps b) through f) determines changes to said manufacturer market share.

26. The method as described in claim 25 wherein said changes to said market share comprise derivative metrics information.

35. A method as defined in claim 25, wherein the hardcoded wireless device identifier comprises at least one of an electronic serial number, a mobile equipment identifier, an international mobile equipment identity number or an equipment identity register number.

27. A computer-implemented method to identify a wireless device market share, comprising:

selecting a plurality of telephone numbers (TNs) associated with a market of interest;

querying a location register with each one of the plurality of TNs to identify an associated hardcoded wireless device identifier, the hardcoded wireless device identifier including an indication of a manufacturer of a wireless device; and

accumulating the indication of the manufacturer for each one of the plurality of TNs to identify the wireless device market share associated with a plurality of manufacturers.

28. A method as defined in claim 27, wherein the market of interest comprises at least one of a zip code, a city or a geographic region.

29. A method as defined in claim 27, wherein the location register comprises at least one of a home location registry, a visitor location registry or an Inter-Exchange carrier facility.

30. A method as defined in claim 27, wherein the hardcoded wireless device identifier comprises at least one of an electronic serial number, a mobile equipment identifier, an international mobile equipment identity number or an equipment identity register number.