Ensuring that advertisements are played

• US 7,761,327 B1
• Filed: 10/17/2000
• Issued: 07/20/2010
• Est. Priority Date: 10/17/2000
• Status: Active Grant

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Hannah, Eric C., Boyd, Michael
• Primary Examiner(s): JANVIER, JEAN D
• Application Number:
  US09/690,512
• Time in Patent Office: 3,563 Days
• Field of Search: 705/1, 705/10, 705/14, 705/14.4, 705/14.1, 705/18, 705/50, 382/100, 709/217
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0248 Avoiding fraud

Abstract

A system may confirm that advertising was played as originally intended. For example, in one embodiment, a system may determine that an advertisement was played as originally intended and in return, a credit may be provided to the user. This credit may be the ability to play content that the user wishes to play or the credit may be in the form of rewards that are provided to the user, as another example. Thus, the system determines whether the advertisements are played correctly, for example, by detecting watermarks encoded within the advertising, and in return, provides indications that reward the user for playing the advertisement as intended.

Claims

1. A system comprising:

a processor-based device;

a media player coupled to said processor-based device; and

a watermark detector coupled to said media player, said watermark detector to detect a watermark included with an advertisement and to control operation of said media player in response to detection of the watermark.

2. The system of claim 1 further including a storage coupled to said device, said storage storing instructions that, if executed, enable the processor-based device to monitor the watermark included with the advertisement and accrue a credit after determining the advertisement was played.

3. The system of claim 2 wherein said storage stores instructions that, if executed, enable the device to allow access to content through said media player.

4. The system of claim 2 wherein said storage stores instructions that, if executed, enable the device to accrue a reward in return for playing the advertisement.

5. The system of claim 1 wherein said watermark detector determines whether an advertisement was played at a predetermined speed.

6. The system of claim 1 wherein said storage stores content for subsequent replay by said media player.

7. The method of claim 1 including determining that the advertisement was played, based on the watermark.

8. The article of claim 1 storing instructions that, if executed, enable the processor-based device to determine that the advertisement was played, based on the watermark.

13. The system of claim 1, said watermark detector to accrue a credit based on detection that the advertisement control operation of said media player was played and content based on said credit.

9. A method comprising:

monitoring a watermark included with an advertisement;

accruing a credit after determining that the advertisement was played; and

controlling operation of a media player in response to monitoring the watermark.

12. The method of claim 9 including controlling operation of the media player to play content based on said credit and to use said watermark to accrue said credit.

10. An article comprising:

a medium storing instructions that, if executed, enable a processor-based system to;

monitor a watermark included with an advertisement;

accrue a credit after determining that the advertisement was played; and

control operation of a media player in response to monitoring the watermark.

11. The article of claim 10, said medium storing instructions to control the media player to play content based on said credit and to use said watermark to accrue said credit.