Creation of segmentation definitions
First Claim
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1. A method of defining a segment for filtering website visitation data, comprising:
- displaying, using a display device, a plurality of events and containers as criteria for filtering website visitation data describing visitor traffic data from use of a website;
displaying a canvas for defining a segment, the canvas defining one or more rules for the segment by which to filter the website visitation data, using the display device;
receiving user input from a keyboard or a cursor control device selecting a first of the plurality of events and containers to include in the segment; and
displaying on the canvas the first of the plurality of events and containers via the display device.
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Abstract
A system and method for defining a segment for filtering website visitation data is disclosed. The method allows for creation and editing of a segment using various rules. The rules are defined using events and containers, which act as criteria by which the data is filtered. The system displays the segments and allows the user to apply them to stored data.
71 Citations
20 Claims
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1. A method of defining a segment for filtering website visitation data, comprising:
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displaying, using a display device, a plurality of events and containers as criteria for filtering website visitation data describing visitor traffic data from use of a website; displaying a canvas for defining a segment, the canvas defining one or more rules for the segment by which to filter the website visitation data, using the display device; receiving user input from a keyboard or a cursor control device selecting a first of the plurality of events and containers to include in the segment; and displaying on the canvas the first of the plurality of events and containers via the display device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of editing a segment for filtering website visitation data, comprising:
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displaying, using a display device, a plurality of events and containers as criteria for filtering the website visitation data describing visitor traffic data from use of a website; receiving from a keyboard or a cursor control device user input loading an existing segment comprising a set of existing events and containers; displaying, using the display device, a canvas for editing the existing segment, the canvas defining one or more rules of the existing segment by which to filter the website visitation data; receiving user input from the keyboard or from the cursor control device to modify the set of existing events and containers in the existing segment; and displaying, using the display device, on the canvas the set of existing events and containers as modified. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A computer readable storage medium storing a computer program executable by a processor, the computer program defining a segment for filtering website visitation data, the computer program executing the steps of:
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displaying a component area including a plurality of events and containers as criteria for filtering the website visitation data describing visitor traffic data from use of a website may be filtered; and displaying a canvas for defining a segment, the canvas defining one or more rules for the segment by which to filter the website visitation data; receiving a user input selecting a first of the plurality of events and containers to include in the segment; and displaying the first of the plurality of events and containers on the canvas. - View Dependent Claims (17, 18, 19, 20)
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Specification