Real-time wireless e-coupon (promotion) definition based on available segment
First Claim
1. A method, comprising:
- receiving information associated with at least one advertising campaign including at least one specific criterion;
receiving information associated with a plurality of mobile terminals;
selecting by an apparatus at least two of the plurality of mobile terminals using the at least one specific criterion;
creating by the apparatus an advertising message to be sent to the selected at least two mobile terminals, the advertising message including a monetary value dynamically generated based on the at least two of the plurality of mobile terminals selected using the at least one specific criterion to receive the advertising message; and
transmitting the advertising message with the monetary value to the selected at least two mobile terminals.
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Abstract
Advertising messages are provided to mobile terminals of those users identified by user information as meeting certain criteria, such as users fitting particular user profiles and/or users located in a particular desired location. The content of the advertising messages is dynamically generated based on the number of mobile terminals to whom the advertising message is to be sent and the advertising message is sent to the identified mobile terminals over a mobile network or a short range communication signal. In the latter case, location information may be sent to the mobile terminal along with an advertising message. Where the content of an advertising message comprises an electronic coupon, the value of the coupon depends on the number of mobile terminals to whom the advertising message is to be sent. A mobile terminal user can redeem an electronic coupon by transmitting it from his mobile terminal to a coupon redemption terminal.
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Citations
24 Claims
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1. A method, comprising:
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receiving information associated with at least one advertising campaign including at least one specific criterion; receiving information associated with a plurality of mobile terminals; selecting by an apparatus at least two of the plurality of mobile terminals using the at least one specific criterion; creating by the apparatus an advertising message to be sent to the selected at least two mobile terminals, the advertising message including a monetary value dynamically generated based on the at least two of the plurality of mobile terminals selected using the at least one specific criterion to receive the advertising message; and transmitting the advertising message with the monetary value to the selected at least two mobile terminals. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An apparatus comprising:
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at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, receive information associated with at least one advertising campaign including at least one specific criterion; receive information associated with a plurality of mobile terminals; select at least two of the plurality of mobile terminals using the at least one specific criterion; dynamically create an advertising message to be sent to the selected at least two mobile terminals, the advertising message including a monetary value dynamically generated based on the at least two of the plurality of mobile terminals selected using the at least one specific criterion to receive the advertising message; and transmit the advertising message with the monetary value to the selected at least two mobile terminals. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:
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receiving information associated with at least one advertising campaign including at least one specific criterion; receiving information associated with a plurality of mobile terminals; selecting at least two of the plurality of mobile terminals using the at least one specific criterion; creating an advertising message to be sent to the selected at least two mobile terminals, the advertising message including a monetary value dynamically generated based on the at least two of the plurality of mobile terminals selected using the at least one specific criterion to receive the advertising message; and transmitting the advertising message with the monetary value to the selected at least two mobile terminals. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification